Policy Campaigns Marketing Manager, Consumer Apps Marketing

📌 Core Information

🔹 Job Title: Policy Campaigns Marketing Manager, Consumer Apps Marketing

🔹 Company: Google

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing policy strategies to benefit Google users and business
• Collaborating cross-functionally with various teams to reach common goals
• Creating and managing content calendars guided by internal and external policy timelines
• Organizing events and building narratives to explain Google’s position on emerging topics

ASSUMPTION: This role requires a strong understanding of policy engagement, campaign tactics, and cross-functional collaboration. Experience in public affairs, political campaigns, or related fields is highly desirable.

📋 Key Responsibilities

✅ Oversee strategic scenario planning to inform and improve engagements with policymakers, third-party organizations, and key user groups

✅ Develop and execute a policy strategy that benefits Google users and our business in coordination with Google's Government Affairs Campaign team and cross-functional partners

✅ Work with cross-functional internal teams to organize events, develop collateral, and build narratives to explain Google’s position on emerging topics at the national and state level

✅ Create and manage a robust content calendar guided by internal and external policy timelines

ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 6 years of experience in product marketing, brand management, political campaigns, strategy consulting, public affairs, or related fields

Required Skills:

• Cross-functional collaboration
• Marketing plans development
• Campaign tactics (rapid response, message generation and testing, list-building, social/online mobilization)
• Public affairs or political/advocacy campaigns experience

Preferred Skills:

• Excellent problem-solving skills
• Ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/Return on Investment (ROI)
• Ability to manage and evaluate issues in a fast-paced environment
• Passion for policy and technology

ASSUMPTION: While a Bachelor's degree is required, equivalent practical experience may be considered. Preferred qualifications are not strictly required but would significantly strengthen an application.

💰 Compensation & Benefits

Salary Range: $137,000 - $201,000 + bonus + equity + benefits

Benefits:

• Bonus
• Equity
• Benefits

Working Hours: Full-time position with standard working hours (40 hours/week)

ASSUMPTION: The provided salary range is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company specializing in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. As a leader in the tech industry, Google operates in a highly competitive and dynamic market.

Company Size: Google is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, Google offers structured career paths and extensive resources for professional development.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. Starting as a search engine company, Google has since expanded its offerings to include a wide range of products and services.

Company Description:

• Google is committed to making the world's information universally accessible and useful
• The company fosters a culture of innovation, collaboration, and continuous learning
• Google values diversity, inclusion, and employee well-being

Company Specialties:

• Search engine technology
• Online advertising
• Cloud computing
• Hardware and software development

Company Website: https://www.google.com/

ASSUMPTION: Google's large size and extensive resources enable it to offer competitive compensation packages and comprehensive benefits. However, the company's fast-paced environment may also present challenges in terms of work-life balance and career progression.

📊 Role Analysis

Career Level: This role is at the mid to senior level, requiring a significant amount of experience and expertise in marketing, policy engagement, and cross-functional collaboration.

Reporting Structure: The Policy Campaigns Marketing Manager reports directly to the Google's Government Affairs Campaign team and works closely with cross-functional partners.

Work Arrangement: This is an on-site position based in New York, United States. While some flexibility may be available, the role requires regular on-site presence.

Growth Opportunities:

• Potential advancement to senior management or leadership roles within the marketing department
• Opportunities to work on high-impact projects and initiatives
• Access to professional development resources and training programs

ASSUMPTION: Given Google's large size and extensive resources, there are ample opportunities for career growth and development within the company. However, competition for these opportunities may be fierce.

🌍 Location & Work Environment

Office Type: Google's New York office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

• New York is a major hub for technology, finance, and media industries
• The city offers a diverse range of cultural, recreational, and dining options
• New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters

Work Schedule: Standard full-time working hours (40 hours/week) with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: While Google's New York office offers a modern and collaborative work environment, the city's high cost of living and competitive job market may present challenges for some applicants.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter or hiring manager
• Behavioral and situational interview with the hiring manager
• Final interview with the team or stakeholders

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Cross-functional collaboration and communication
• Campaign management and execution
• Understanding of policy engagement and advocacy

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Google's products, services, and company culture
• Prepare examples of your campaign management and policy engagement experience

ATS Keywords: Cross-functional collaboration, marketing plans development, campaign tactics, public affairs, problem-solving, strategy development, communications planning, creative campaigns, customer insights, campaign effectiveness analysis, policy engagement, event organization, content calendar management, data-driven insights, narrative building

ASSUMPTION: Google's application process is competitive, and applicants should be prepared to demonstrate their qualifications and fit for the role through targeted examples and clear communication.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: While specific tools and technologies may vary depending on the role and team, Google's extensive suite of products and services enables employees to work efficiently and collaboratively.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Transparency

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Fast-paced and dynamic
• Results-focused and accountable

Self-Assessment Questions:

• How do you demonstrate your commitment to focusing on the user in your work?
• Can you provide an example of a time when you drove innovation or embraced change in a previous role?
• How do you foster a culture of inclusion and diversity in your team or workplace?

ASSUMPTION: Google values employees who are passionate about their work, committed to continuous learning, and dedicated to fostering a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to changes in policy and regulatory landscapes
• Competing for career advancement opportunities within a large organization

ASSUMPTION: While Google offers numerous opportunities for growth and development, the company's large size and competitive environment may present challenges for some applicants.

📈 Similar Roles Comparison

• This role is distinct from other marketing positions in its focus on policy engagement and advocacy
• Unlike other marketing roles, this position requires a strong understanding of policy and regulatory environments
• Career progression in this role may involve transitioning to senior management or leadership positions within the marketing department or related fields

ASSUMPTION: While this role shares some similarities with other marketing positions, its focus on policy engagement and advocacy sets it apart from other opportunities in the field.

📝 Sample Projects

• Developing and executing a marketing campaign to raise awareness of a new policy initiative
• Organizing an event to engage policymakers and key stakeholders on a specific issue
• Creating a content calendar to communicate Google's position on emerging policy topics

ASSUMPTION: The specific projects and initiatives associated with this role may vary depending on the team, department, and company priorities at the time of application.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• How does this role contribute to Google's overall policy engagement and advocacy efforts?
• What are the most significant challenges facing the team or department currently, and how can this role address them?
• What opportunities are there for professional development and growth within this role or the broader organization?
• How does Google support work-life balance for employees in this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your campaign management and policy engagement experience
• Follow up with the recruiter or hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.