📌 Core Information
🔹 Job Title: Portfolio Marketing Associate (Hybrid)
🔹 Company: Enova International
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid (In-office Tue-Thu, Remote Mon & Fri)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving customer lifecycle strategies to maximize returns and grow revenue
- Managing automated direct marketing and email campaigns within the CRM
- Analyzing segment and campaign performance to provide insights and recommendations
- Developing robust testing programs to optimize portfolio performance
- Collaborating with cross-functional teams and external partners to drive innovative lifecycle marketing initiatives
ASSUMPTION: This role requires a high level of analytical and strategic thinking, with a focus on driving results through data-driven marketing campaigns.
📋 Key Responsibilities
✅ Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies
✅ Own the end-to-end execution of automated direct marketing and email campaigns within the CRM
✅ Report and monitor segment and campaign performance, including audience, monthly trends, email metrics, and conversion
✅ Develop robust A/B and multivariate testing programs to optimize portfolio performance
✅ Maintain clean email marketing lists and monitor deliverability, complaint rates, bounce rates, and Sender Score rank
ASSUMPTION: This role requires strong analytical skills, CRM and database management experience, and the ability to communicate, collaborate, and influence effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of professional experience in a Marketing or Business function
Required Skills:
- Strong analytical skills and experience developing queries (SQL preferred)
- CRM and database management experience (Oracle Responsys experience preferred)
- Proven ability to think critically and improve processes
- Excellent communication, collaboration, and influencing skills
- Creativity and intellectual curiosity
Preferred Skills:
- Financial-services experience
- Experience with Excel, Microstrategy, Tableau, or other visualization tools
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $68,500 to $99,000 annually
Benefits:
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a Roth option (U.S. based employees only)
- PTO and paid holidays off
- Sabbatical program and summer hours (for eligible roles)
- Paid parental leave
- DEI groups and employee recognition and rewards program
- Charitable matching and a paid volunteer day
Working Hours: Full-time, with flexible remote work options
ASSUMPTION: The salary range provided is based on the company's budgeted range for this position. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2004
Company Description:
- Enova International is a leading financial technology company that provides online financial services through its AI and machine learning-powered Colossus™ platform
- Serves non-prime consumers and businesses, offering world-class technology and services to traditional banks
- Values-driven organization with a focus on listening to customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best
Company Specialties:
- Online Financial Services
- Analytics-as-a-Service
- FinTech
- Consumer Lending
- Small Business Lending
- Technology and Analytics
Company Website: www.enova.com
ASSUMPTION: Enova International is a well-established company in the financial services industry, with a strong focus on technology and analytics.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Hybrid, with in-office work required on Tue-Thu and remote work on Mon & Fri
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on cross-functional projects and collaborate with various teams
- Possibility to transition into a management role or explore other areas of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (In-office Tue-Thu, Remote Mon & Fri)
Office Location(s): 175 W. Jackson Blvd, Chicago, IL 60604, US
Geographic Context:
- Chicago, IL is a major city with a diverse population and a vibrant job market
- The office is located in the West Loop neighborhood, offering easy access to public transportation and various amenities
- The city experiences all four seasons, with cold winters and warm summers
Work Schedule: Full-time, with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- CRM and database management experience
- Communication, collaboration, and influencing skills
- Creativity and intellectual curiosity
- Alignment with Enova's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Be prepared to discuss your approach to data analysis and campaign management
- Demonstrate your ability to think critically and solve problems
- Showcase your creativity and innovative thinking
ATS Keywords: Marketing Associate, Portfolio Marketing, Customer Lifecycle, CRM Management, SQL, Data Analysis, Campaign Management, A/B Testing, Email Marketing
ASSUMPTION: Enova's interview process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Oracle Responsys
- SQL
- Excel, Microstrategy, Tableau, or other visualization tools
- CRM platform (likely Salesforce or similar)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the marketing field.
👔 Cultural Fit Considerations
Company Values:
- Listen to our customers
- Challenge assumptions
- Think big
- Set high expectations
- Hire and develop the best
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- How have you used data to drive marketing strategies in previous roles?
- Can you describe a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Enova values a strong cultural fit, with an emphasis on data-driven decision-making, collaboration, and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working in a fast-paced environment may demand adaptability and quick decision-making
- Collaborating with cross-functional teams and external partners may require strong communication and influencing skills
- Chicago's cold winters may be a challenge for some candidates, depending on their personal preferences
ASSUMPTION: These potential challenges are common in fast-paced marketing roles and can be mitigated with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on data analysis and campaign management
- In the financial services industry, this role requires a strong understanding of customer engagement strategies and regulatory compliance
- Career progression in this role may involve transitioning into a management position or exploring other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions, with a focus on data-driven decision-making and collaboration.
📝 Sample Projects
- Developing and executing a multi-channel campaign to re-engage at-risk customers
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with the creative team to develop compelling campaign content and assets
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, with a focus on driving results through innovative marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Enova support the professional development and growth of its marketing associates?
- What are the biggest challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does Enova foster a culture of innovation and creativity within its marketing teams?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role and Enova's culture, while also providing valuable insights into the company's priorities and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching Enova's company culture and values
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
