Portfolio Marketing Manager

📌 Core Information

🔹 Job Title: Portfolio Marketing Manager

🔹 Company: Roers Companies

🔹 Location: Plymouth, Minnesota

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Serving as the main point of contact for on-site marketing needs and concerns
• Developing and executing strategic marketing plans to achieve targeted KPIs
• Monitoring performance across the marketing funnel and addressing bottlenecks proactively
• Creating strategy for online presence of new brands and implementing new initiatives
• Collaborating with internal teams to develop multi-touch marketing campaigns

ASSUMPTION: This role requires a high level of organization, communication, and project management skills to juggle multiple projects and priorities effectively.

📋 Key Responsibilities

✅ Serve as the main point of contact for on-site marketing needs and concerns, building and maintaining strong relationships with specified portfolio of property managers and regional managers

✅ Work with internal teams to develop strategic marketing plans and budgets for multifamily communities across the nation and execute seamlessly to hit targeted KPIs

✅ Quickly and effectively address community needs and concerns as it relates to traffic flow and resident retention

✅ Monitor performance across the marketing funnel to identify and resolve bottlenecks proactively

✅ Create strategy for online presence of new brands, including paid ads, content oversight, and ROI analysis

✅ Recommend and implement new initiatives or changes to existing campaigns to help achieve goals

✅ Distribute reports to key stakeholders and review analytics to ensure optimal performance is achieved

✅ Participate in performance calls with staff

✅ Work with internal team to develop multi-touch marketing campaigns including print, OOH, email, digital, social methods based on target audience and branding strategy

✅ Closely track market trends and competition, monitoring the market for opportunities to differentiate, tracking pricing, and leasing trends, and using data to drive new marketing solutions and strategies

✅ Other duties as assigned.

ASSUMPTION: This role may require occasional overnight travel (up to 5-10%) to attend industry events or visit properties.

🎯 Required Qualifications

Education: Bachelor’s degree (Marketing, Journalism, Communications, Business, or related field preferred)

Experience: 5+ years of relevant experience, Multifamily experience strongly preferred

Required Skills:

• Professional experience working with clients and/or internal stakeholders
• Experience in multifamily, leasing, and/or B2C marketing
• Flexible to juggle multiple projects and priorities to meet changing deadlines
• Must be organized and have good time management skills
• Self-motivated, self-directed, collaborative, inquisitive, motivating, energetic, and results-driven
• Strong interpersonal, oral, and written communication skills — is clear, concise, positive, and professional
• Exceptional communication skills and ability to interact with wide range of people including internal and external stakeholders
• Ability to work a flexible schedule, understanding that your scheduled workdays may vary according to staffing and company needs.
• Entrepreneurial ownership mindset – thinks with the best interest of the business in mind, puts clients and teammates first, self-motivated, and operates on trust (not fear).
• High integrity – trusted, direct, truthful. Embodies confidence and admits mistakes.
• Works as a team player. Operates with the understanding that we do our best when we work together and is willing to compromise when necessary
• Passionate about your work and our company goals and vision.
• Strive to achieve ambitious goals - loves to be challenged, determined to win, works tirelessly to achieve results.
• Ability to perform the physical functions of the position, which may include, but are not limited to: ability to walk under-construction properties, including up to 6 flights of stairs, to complete physical inspections.
• Maintain neat, well-groomed, professional appearance.

Preferred Skills:

• Experience with our softwares: Monday.com, Microsoft Office, Google Analytics, WordPress, Wix, Yardi Voyager and RENTCafé, Funnel, Canva, Adobe Creative Suite, MailChimp, Facebook & Instagram, SOCi, Remarkably

ASSUMPTION: While not explicitly stated, proficiency in using marketing software and tools is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $76,950 – $101,300

Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role.

Benefits:

• Health Plans - Medical, dental, vision, flex spending accounts, and HSA
• Family Leave - Paid birth & bonding leave
• Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
• Additional Voluntary Benefits - Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
• 401(K) - 3% company match, 100% vested after 2 years of employment
• Competitive PTO - 3 weeks of PTO with immediate accrual, 7 paid holidays, 1 floating holiday, your birthday, and bereavement
• Health and Wellness - fitness membership reimbursement program
• Free stays in Roers’ properties guest suits
• Rent Discount - 20% discount for employees living in Roers Companies properties
• Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completed 60 days of employment
• Charitable Match Program - Roers matches employee donations to charitable organizations
• Annual Company Conference
• Professional Development Opportunities
• Employee Assistance Programs

Working Hours: Full-time, Monday-Friday, with occasional flexible scheduling based on staffing and company needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Portfolio Marketing Manager role with similar experience requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically focused on multifamily housing development, construction, and property management.

Company Size: Roers Companies has 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.

Founded: 2012, with over a decade of experience in the multifamily real estate industry.

Company Description:

• Roers Companies is a multifamily real estate firm powered by in-house development, construction, and property management.
• The company partners with private investors to build institutional-quality rental housing in high-demand neighborhoods.
• Roers Companies' vertically integrated business model helps them seamlessly develop on-time and on-budget projects from origination through lease-up and operations.
• The firm has developed more than $3 billion in real estate, representing 14,000 homes across the Midwest, Mountain Southwest, and Sunbelt regions.

Company Specialties:

• Development
• Commercial Real Estate
• Multifamily Housing
• Real Estate Investment
• Property Management
• Construction Management
• General Contracting

Company Website: http://www.roerscompanies.com

ASSUMPTION: Roers Companies' focus on multifamily real estate provides opportunities for applicants to gain experience in a specific niche within the real estate industry.

📊 Role Analysis

Career Level: Mid-level to senior, with 5+ years of relevant experience required.

Reporting Structure: This role reports directly to the Senior Marketing Manager or a similar position within the marketing department.

Work Arrangement: On-site, with occasional overnight travel (up to 5-10%) required.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the marketing department.
• Opportunities to work on diverse projects across various regions and property types.
• Chance to develop skills in multifamily marketing, branding, and strategic planning.

ASSUMPTION: This role offers growth opportunities based on individual performance, initiative, and the company's expansion plans.

🌍 Location & Work Environment

Office Type: Corporate office environment with a collaborative and entrepreneurial culture.

Office Location(s): Plymouth, Minnesota (headquarters), with additional offices in Austin, Texas; Tampa, Florida; and Phoenix, Arizona.

Geographic Context:

• Plymouth, Minnesota, is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living with easy access to amenities and outdoor recreation.
• The Twin Cities metropolitan area has a strong job market and diverse cultural attractions.
• Minnesota experiences all four seasons, with cold winters and warm summers.

Work Schedule: Full-time, Monday-Friday, with occasional flexible scheduling based on staffing and company needs.

ASSUMPTION: The work environment at Roers Companies is collaborative and entrepreneurial, with a focus on purpose-filled work and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the senior marketing manager or a similar position
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and communication skills
• Project management and organizational skills
• Understanding of multifamily real estate and marketing strategies
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Demonstrate your understanding of the multifamily real estate industry and Roers Companies' business model in your application materials.
• Prepare examples of your marketing campaigns, strategies, or projects that showcase your skills and accomplishments.
• Be ready to discuss your approach to marketing challenges and opportunities in the industry.
• Research Roers Companies' company culture and values to ensure a strong fit.

ATS Keywords: Portfolio Marketing, Multifamily Real Estate, Marketing Strategy, Branding, Campaign Management, Marketing Communications, Project Management, Real Estate Marketing, B2C Marketing, Marketing Planning

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their understanding of the role and company.

🛠️ Tools & Technologies

• Monday.com
• Microsoft Office
• Google Analytics
• WordPress
• Wix
• Yardi Voyager and RENTCafé
• Funnel
• Canva
• Adobe Creative Suite
• MailChimp
• Facebook & Instagram
• SOCi
• Remarkably

ASSUMPTION: Proficiency in using marketing software and tools is highly preferred for this role.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Work Ethic
• Teamwork
• Integrity
• Ownership Mindset

Work Style:

• Collaborative and entrepreneurial
• Focused on purpose-filled work and professional development
• Results-driven and determined to win
• Willing to compromise and work together for the best results

Self-Assessment Questions:

• Do you share Roers Companies' corporate values, and can you provide examples of how you embody these values in your work?
• Are you comfortable working in a collaborative and entrepreneurial environment, and how do you approach compromise and teamwork?
• How do you approach professional development and growth opportunities, and what specific skills or knowledge are you looking to gain in this role?

ASSUMPTION: Roers Companies values a strong cultural fit and looks for applicants who align with their corporate values and work style.

⚠️ Potential Challenges

• Occasional overnight travel (up to 5-10%) may be required, which could disrupt personal schedules and routines.
• The fast-paced and dynamic nature of the multifamily real estate industry may present challenges in keeping up with market trends and competition.
• The role may require working flexible hours based on staffing and company needs, which could impact work-life balance.
• Minnesota's cold winters may present challenges for those who prefer warmer climates.

ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they align with their personal preferences and circumstances.

📈 Similar Roles Comparison

• Compared to other marketing roles in the real estate industry, this position offers a unique focus on multifamily housing and the opportunity to work with a vertically integrated company.
• The multifamily real estate industry is dynamic and growing, presenting opportunities for career advancement and professional development.
• This role offers a clear career path within the marketing department, with potential progression into senior marketing roles or management positions.

ASSUMPTION: Applicants should research the multifamily real estate industry and compare this role to similar positions in the field to ensure a strong fit.

📝 Sample Projects

• Developing and executing a strategic marketing plan for a new multifamily property, including branding, advertising, and leasing strategies
• Analyzing market trends and competition to identify opportunities for differentiation and improved performance
• Creating and implementing a social media marketing campaign to increase brand awareness and engagement
• Managing a team to develop and execute a multi-touch marketing campaign, including print, OOH, email, digital, and social methods

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Portfolio Marketing Manager role.

❓ Key Questions to Ask During Interview

• What are the most significant marketing challenges currently facing the company, and how can this role help address them?
• How does the marketing team collaborate with other departments, such as property management and development, to ensure consistent branding and messaging?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and company, and to gain a deeper understanding of the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, and demonstrate your understanding of the multifamily real estate industry and Roers Companies' business model.
• Prepare examples of your marketing campaigns, strategies, or projects that showcase your skills and accomplishments.
• Be ready to discuss your approach to marketing challenges and opportunities in the industry during your interviews.
• Research Roers Companies' company culture and values to ensure a strong fit, and prepare thoughtful questions to ask during your interviews.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.