📌 Core Information
🔹 Job Title: Portfolio Marketing Manager
🔹 Company: Attentive
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Expanding Voice of Market capabilities to inform decision-making and support go-to-market strategies
- Gathering, analyzing, and distributing insights from various sources
- Collaborating cross-functionally with Product Management, Marketing, Sales, and Customer Success
- Establishing a call listening program for real-time customer insights
- Externalizing Attentive’s narrative through webinars and GTM presentations
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently on projects with undefined parameters.
📋 Key Responsibilities
✅ Build and maintain a strategic point of view on Attentive’s current and future position in the market
✅ Stay on top of macro, consumer, and industry trends and distribute insights internally
✅ Establish a call listening program to develop deeper, real-time insights into customers and the market
✅ Support externalizing Attentive’s narrative through webinars and GTM presentations
✅ Partner cross-functionally to activate market trends in GTM assets
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive informed decision-making and support go-to-market strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of research or analyst experience and 3-5 years in product or portfolio marketing
Required Skills:
- Proven ability to turn data into insights and present to internal and external stakeholders
- Strong organizational skills
- Familiarity with intelligence tools such as Gong and Klue, a plus
- Experience working for a B2B SaaS-based technology company, a plus
Preferred Skills:
- Experience with market and competitive research
- Fluency in multiple languages
ASSUMPTION: Candidates with a background in market research, competitive analysis, or portfolio marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $125,000 - $170,000 annually + equity + benefits
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is determined by role, level, and location. Equity is a substantial part of the total compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Attentive is an AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions
- The company empowers businesses to achieve hyper-personalized communication with their customers on a large scale
- Attentive drives billions in online revenue for brands around the globe and is trusted by over 8,000 leading brands
Company Specialties:
- Marketing Automation
- Growth Marketing
- Retention Marketing
Company Website: attentive.com
ASSUMPTION: Attentive is a well-established company in the AI marketing space, with a strong focus on customer engagement and personalization.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Director of Portfolio Marketing
Work Arrangement: Remote OK, with a flexible work arrangement that allows for a hybrid or fully remote setup
Growth Opportunities:
- Potential career growth into senior marketing roles within the company
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to various aspects of the business, fostering a well-rounded skill set
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid or fully remote, with offices in New York, San Francisco, London, and Sydney
Office Location(s): New York, San Francisco, London, Sydney
Geographic Context:
- United States: The primary office locations are in New York and San Francisco, with a significant presence on the East and West Coasts
- International: Attentive has offices in London and Sydney, catering to global markets
- Remote: The company offers remote work arrangements, allowing for flexibility in location
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The work environment at Attentive is dynamic and flexible, with a strong emphasis on collaboration and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Senior Director of Portfolio Marketing
- Case study or project presentation
- Final interview with the VP of Marketing
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication and presentation skills
- Strategic thinking and problem-solving
- Cross-functional collaboration and stakeholder management
Application Tips:
- Highlight relevant experience in market research, competitive analysis, or portfolio marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that assess your analytical, communication, and problem-solving skills
ATS Keywords: Market Research, Competitive Analysis, Portfolio Marketing, Data Analysis, Strategic Thinking, Cross-Functional Collaboration, Customer Insights, Go-To-Market Strategy, Presentation Skills, Project Management
ASSUMPTION: The application process at Attentive is competitive, with a strong focus on assessing candidates' analytical, communication, and strategic skills.
🛠️ Tools & Technologies
- Gong
- Klue
- AI-powered tools for message optimization
- Enterprise-grade technology for large-scale communication
ASSUMPTION: Familiarity with intelligence tools such as Gong and Klue is a plus, but not a requirement. The company provides training and support for new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Results-driven
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and turning it into actionable insights?
- Do you enjoy collaborating with cross-functional teams to drive strategic initiatives?
ASSUMPTION: Attentive values candidates who are data-driven, collaborative, and results-oriented, with a strong customer focus.
⚠️ Potential Challenges
- Working with large datasets and complex analytics tools
- Managing multiple projects and stakeholders simultaneously
- Adapting to a fast-paced, dynamic work environment
- Balancing remote work and collaboration with team members in different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to project management, and effective communication.
📈 Similar Roles Comparison
- Portfolio Marketing Manager vs. Product Marketing Manager: While both roles focus on go-to-market strategies, the Portfolio Marketing Manager has a broader scope, encompassing multiple products or services, whereas the Product Marketing Manager focuses on a single product or service.
- Industry-specific context: Attentive operates in the AI marketing space, with a focus on customer engagement and personalization. This role requires a strong understanding of the AI marketing landscape and trends.
- Career path comparison: This role offers opportunities for professional growth into senior marketing roles within the company, with potential career paths including Senior Portfolio Marketing Manager, Director of Portfolio Marketing, and VP of Marketing.
ASSUMPTION: This role is well-suited for candidates with experience in market research, competitive analysis, or portfolio marketing, looking to grow their careers in the AI marketing space.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify trends and opportunities for Attentive's products and services
- Developing a competitive landscape analysis to inform go-to-market strategies and product development
- Establishing a call listening program to gather real-time customer insights and incorporate them into market analysis and go-to-market strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Portfolio Marketing Manager may undertake, showcasing the role's strategic and analytical nature.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Attentive?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Attentive support the professional growth and development of its employees?
- What is the typical career path for someone in this role?
- How does Attentive foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your analytical, communication, and problem-solving skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
