📌 Core Information
🔹 Job Title: Portfolio Marketing Manager (on-site)
🔹 Company: Hotaling & CO.
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand equity and product visibility for the company's entire portfolio of artisanal spirits and cocktail essentials.
- Providing cross-functional support across multiple brands, with a focus on the Hotaling & CO. brand and platforms (events, sponsorships, influencer PR, digital content).
- Managing logistics and on-site execution of all Hotaling & CO. experiential events.
- Executing PR and influencer activities, including managing logistics, tracking contracts, and coordinating with external agencies.
- Supporting marketing activities for company-owned brands, such as Junipero, Old Potrero, Denizen, and Barsol.
- Maintaining the Hotaling & CO. POS platform, including inventory tracking, warehousing coordination, and shipping/receiving support.
- Providing operational support for the Hotaling & CO. coupon program, assisting with internal redemption processes for IRCs, MIRs, and digital rebates.
ASSUMPTION: This role requires a strong project management background, with a focus on execution and logistics. Experience in the spirits industry or hospitality is preferred but not required.
📋 Key Responsibilities
✅ Assist in the development and implementation of programs that build brand equity, enhance product visibility, and drive relevance and consumption of Hotaling & CO.'s products.
✅ Provide cross-functional support across several portfolio brands, with a focus on the Hotaling & CO. brand and platforms (events, sponsorships, influencer PR, digital content).
✅ Support the strategy and planning for all Hotaling & CO. experiential platforms (events, sponsorships, partnerships).
✅ Coordinate logistics and on-site execution of all Hotaling & CO. experiential events.
✅ Execute PR and influencer activities by managing logistics, tracking contracts and deliverables, and coordinating with external agencies as needed.
✅ Support marketing activities for company-owned brands by executing assigned tasks and providing administrative and tactical support.
✅ Maintain the Hotaling & CO. POS platform, including inventory tracking, warehousing coordination, and shipping/receiving support for all portfolio brands.
✅ Provide operational support for the Hotaling & CO. coupon program, assisting with internal redemption processes for IRCs, MIRs, and digital rebates across the portfolio.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience with POS systems and coupon programs is a plus.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of experience in project management, preferably in hospitality or the spirits industry
Required Skills:
- Excellent project management skills
- Digitally savvy and a creative thinker
- Excellent communication skills that can adapt to cross-functional parties (sales, marketing, legal, operations, finance)
- Self-motivated with a can-do attitude
- Thrives in a fun, dynamic, fast-paced environment
- Team player in flat organizations
Preferred Skills:
- Experience in the spirits industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the spirits industry or hospitality is highly preferred. Fluency in Spanish may be beneficial for working with certain brands or partners.
💰 Compensation & Benefits
Salary Range: $70,000 - $95,000
Benefits:
- Medical, Dental, Vision, FSA
- 401k with match
- Life Insurance, AD&D, STD, LTD
- Employee Assistance Program
- Educational Assistance Program
- Cell phone allowance
- Annual National Company Meeting
- Paid Parental Leave
- Sick and Vacation hours
- 12 Paid Holidays
- Volunteer hours
Working Hours: 40 hours per week, with flexibility for event coverage as needed
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the San Francisco Bay Area. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hotaling & CO. is a leading distiller and importer of artisanal spirits and cocktail essentials, operating in the competitive and dynamic wine and spirits industry.
Company Size: Hotaling & CO. has 51-200 employees, making it a mid-sized company with a well-established presence in the industry. This size offers opportunities for growth and career development while maintaining a close-knit, collaborative work environment.
Founded: Hotaling & CO. was founded in 1993, originally under the name Anchor Distilling Company. The company has a rich history and a strong reputation in the industry, with a portfolio of high-quality, artisanal spirits.
Company Description:
- Hotaling & CO. is a brand-building company that inspires people to drink better by offering a curated portfolio of premium artisanal spirits.
- The company's portfolio includes brands such as Luxardo Liqueurs, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Severo Tequila, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more.
- Hotaling & CO. is committed to artisanal excellence, beverage expertise, education, and hospitality.
Company Specialties:
- Spirits distribution and importation
- Brand building and marketing
- Event planning and management
- Public relations and influencer marketing
- Digital marketing and content creation
Company Website: hotalingandco.com
ASSUMPTION: Hotaling & CO. is a well-established company with a strong reputation in the industry. Its portfolio of high-quality, artisanal spirits sets it apart from competitors, and its commitment to artisanal excellence, beverage expertise, education, and hospitality drives its success.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in project management, preferably in hospitality or the spirits industry. The role offers opportunities for growth and career development within the company.
Reporting Structure: The Portfolio Marketing Manager will report directly to the Vice President of Marketing.
Work Arrangement: This is an on-site role based in San Francisco, California. The role may require flexibility for event coverage as needed.
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional brands or platforms
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the company. The mid-sized company structure allows for close collaboration with leadership and exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Hotaling & CO.'s headquarters is located in San Francisco, California, offering a dynamic and vibrant work environment in the heart of the city.
Office Location(s): 550 Montgomery St, San Francisco, California, US
Geographic Context:
- San Francisco is a major hub for the wine and spirits industry, with a rich history and a diverse range of cultural attractions.
- The city offers a high cost of living, with competitive salaries and benefits to match.
- San Francisco is known for its progressive values, diverse population, and strong sense of community.
Work Schedule: The standard workweek is 40 hours, with flexibility for event coverage as needed. The role may require occasional work on evenings and weekends for event support.
ASSUMPTION: The San Francisco location offers a dynamic and vibrant work environment, with easy access to public transportation, cultural attractions, and a diverse range of dining and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Project management skills and experience
- Adaptability and communication skills
- Cultural fit and alignment with company values
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant project management experience and achievements in your resume and cover letter.
- Demonstrate your understanding of the spirits industry and Hotaling & CO.'s portfolio in your application materials.
- Prepare for behavioral interview questions that focus on your project management skills, adaptability, and problem-solving abilities.
ATS Keywords: Project management, event planning, marketing, spirits industry, brand building, cross-functional teams, logistics, PR, influencer marketing, digital marketing, POS systems, coupon programs
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on project management skills and experience. Demonstrating a strong understanding of the spirits industry and Hotaling & CO.'s portfolio will set applicants apart.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo)
- PR and influencer marketing software (e.g., Muck Rack, Brand24, Hootsuite)
- Digital marketing and content creation tools (e.g., Canva, Adobe Creative Suite, Hootsuite)
- POS system software (e.g., Lightspeed, Vend, Square)
ASSUMPTION: Familiarity with industry-specific software and tools is preferred but not required. Applicants should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Artisanal excellence
- Beverage expertise, education, and hospitality
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and flexible
Self-Assessment Questions:
- Do I share Hotaling & CO.'s commitment to artisanal excellence and beverage expertise, education, and hospitality?
- Am I comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do I thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
- Am I results-driven and focused on execution, with a strong attention to detail?
ASSUMPTION: Hotaling & CO. values a strong cultural fit, with a focus on artisanal excellence, beverage expertise, education, and hospitality. Applicants should be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and under pressure
- Navigating a fast-paced, dynamic work environment
- Adapting to changing priorities and shifting responsibilities
- Balancing event coverage and on-site execution with day-to-day marketing tasks
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Applicants should be comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Manager role in the spirits industry, with a focus on project management, event planning, and marketing.
- Unlike other marketing roles, this position requires a strong focus on event planning and execution, as well as experience with POS systems and coupon programs.
- Career progression in this role may lead to a senior marketing role within the company, with opportunities to expand responsibilities and work on special projects or initiatives.
ASSUMPTION: This role is unique in its focus on event planning and execution, as well as experience with POS systems and coupon programs. Applicants should have relevant experience in project management, event planning, and marketing to be successful in this role.
📝 Sample Projects
- Planning and executing a large-scale event, such as a spirits festival or tasting event, including logistics, vendor management, and on-site execution
- Managing a PR campaign for a new product launch, including media outreach, influencer partnerships, and event planning
- Supporting the strategy and planning for all Hotaling & CO. experiential platforms, including events, sponsorships, and partnerships
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role. Applicants should be prepared to discuss their relevant experience and achievements in their application materials and interviews.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does this role collaborate with other departments, such as sales, legal, operations, and finance?
- What opportunities are there for growth and development within the company?
- How does Hotaling & CO. support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development. Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and achievements in project management, event planning, and marketing.
- Prepare for behavioral interview questions that focus on your project management skills, adaptability, and problem-solving abilities.
- Research Hotaling & CO.'s portfolio of brands and be prepared to discuss your understanding of the spirits industry and the company's commitment to artisanal excellence, beverage expertise, education, and hospitality.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
