📌 Core Information
🔹 Job Title: Portfolio Marketing Manager (on-site)
🔹 Company: Hotaling & CO.
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing programs to build brand equity and enhance product visibility across several portfolio brands.
- Leading execution of experiential events and managing key content and PR activations.
- Collaborating with cross-functional teams to ensure successful project management.
- Working in a fast-paced, dynamic environment with a passion for artisanal spirits and cocktails.
ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to manage multiple brands and projects simultaneously.
📋 Key Responsibilities
✅ Develop and implement programs that build brand equity, enhance product visibility, and drive relevance and consumption of our products.
✅ Work across several portfolio brands, including Hotaling & CO. brand and platforms (events, sponsorships / partnerships, influencer / PR, digital / content).
✅ Partner in strategy and planning for all Hotaling & CO. experiential platforms (events, sponsorships, partnerships).
✅ Lead execution of all Hotaling & CO. experiential events (National Company Meeting, Tales of the Cocktail, NABCA, WSWA, Bar Convent Brooklyn, SF Symphony, GS Warriors, etc).
✅ Own execution of key content platforms (bartender education, cocktail tips and tricks, event coverage and amplification, social posting / boosting / measurement).
✅ Own execution of key PR / Influencer activations (logistics, contracts, activity, amplification, agency management).
✅ Support marketing activities specifically on company-owned brands (Junipero, Old Potrero, Denizen, Barsol).
✅ Manage Hotaling & CO. POS platform on behalf of all portfolio brands across inventory, warehousing, shipping / receiving.
✅ Manage Hotaling & CO. coupon platform across IRC/MIR/Digital Rebates on behalf of all portfolio brands.
ASSUMPTION: This role may require occasional travel to attend industry events and represent Hotaling & CO.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years experience in project management, preferably in hospitality or the spirits industry
Required Skills:
- Excellent project management skills
- Digitally savvy and a creative thinker
- Excellent communication skills that can adapt to cross-functional parties (sales, marketing, legal, operations, finance)
- Self-motivated with a can-do attitude
- Thrives in a fun, dynamic, fast-paced environment
- Team player in flat organizations
Preferred Skills:
- Experience in the spirits industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in event planning, digital marketing, or public relations may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $110,000 per year
Benefits:
- Medical, Dental, Vision, FSA
- 401k with match
- Life Insurance, AD&D, STD, LTD
- Employee Assistance Program
- Educational Assistance Program
- Cell phone allowance
- Annual National Company Meeting
- Paid Parental Leave
- Sick and Vacation hours
- 12 Paid Holidays
- Volunteer hours
Working Hours: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Wine & Spirits
Company Size: 51-200 employees
Founded: 1993
Company Description:
- Hotaling & CO. is a leading San Francisco importer and distiller of artisanal spirits and cocktail essentials.
- The company was founded in 1993 and is credited with releasing America’s first craft whiskey and American craft gin after Prohibition.
- Hotaling & CO. offers a curated portfolio of premium artisanal spirits, including Luxardo Liqueurs, Nikka Whisky, Kavalan Whisky, HINE Cognac, Denizen Rum, and HIRSCH Selected Whiskeys.
Company Specialties:
- Importing and distributing artisanal spirits
- Event planning and management
- Brand marketing and management
- Public relations and influencer marketing
Company Website: hotalingandco.com
ASSUMPTION: Hotaling & CO. is known for its commitment to quality and craftsmanship in the artisanal spirits industry.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Vice President of Marketing
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential advancement to a senior marketing role within the company
- Expanding skills and knowledge in the artisanal spirits industry
- Gaining experience in event planning, digital marketing, and public relations
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a casual and collaborative work environment
Office Location(s): 550 Montgomery St, San Francisco, California, US
Geographic Context:
- San Francisco is known for its vibrant food and drink culture, making it an ideal location for a spirits company.
- The city offers a diverse range of neighborhoods and attractions, as well as easy access to outdoor activities and natural beauty.
- San Francisco has a mild Mediterranean climate, with cool summers and mild winters.
Work Schedule: Full-time, Monday-Friday, with occasional evening and weekend events
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication among team members.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Project management skills
- Communication and collaboration skills
- Creativity and adaptability
- Knowledge of the artisanal spirits industry
Application Tips:
- Highlight relevant experience in project management, event planning, digital marketing, or public relations.
- Demonstrate your passion for artisanal spirits and cocktails in your cover letter.
- Include any relevant industry experience or certifications in your resume.
ATS Keywords: Project management, event planning, marketing, spirits industry, brand management, public relations, digital marketing
ASSUMPTION: The interview process may include case studies or scenario-based questions to assess the candidate's problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Social media management tools (e.g., Hootsuite, Buffer)
- Public relations and influencer marketing platforms (e.g., Muck Rack, Brand24)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship
- Quality
- Innovation
- Collaboration
- Passion
Work Style:
- Casual and collaborative
- Fast-paced and dynamic
- Results-driven
Self-Assessment Questions:
- Do you have a passion for artisanal spirits and cocktails?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative work environment?
ASSUMPTION: Hotaling & CO. values candidates who are passionate about their products and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple brands and projects simultaneously may be challenging for some candidates.
- Occasional travel may be required for industry events and conferences.
- The fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
- Candidates with limited experience in the spirits industry may face a learning curve in this role.
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Manager role in the spirits or hospitality industry.
- However, this role is unique in its focus on portfolio marketing and management of multiple brands.
- Candidates with experience in brand management, event planning, or digital marketing may find this role appealing.
ASSUMPTION: This role offers a unique opportunity to work with a diverse portfolio of artisanal spirits brands and gain experience in multiple aspects of marketing and event planning.
📝 Sample Projects
- Planning and executing a national company meeting for Hotaling & CO. employees
- Managing a PR campaign for the launch of a new spirit in the portfolio
- Developing and implementing a social media strategy to increase brand awareness and engagement for a specific brand
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- Can you describe the company culture and work environment at Hotaling & CO.?
- How does this role fit into the overall marketing strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Hotaling & CO. support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/HotalingCO/744000069160356-portfolio-marketing-manger-on-site
- Customize your resume to highlight relevant experience in project management, event planning, digital marketing, or public relations.
- Write a cover letter that demonstrates your passion for artisanal spirits and cocktails and your qualifications for this role.
- Prepare examples of your work in project management, event planning, or marketing to showcase your skills and experience.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
