📌 Core Information
🔹 Job Title: Portfolio Marketing Manager (On-Site)
🔹 Company: Hotaling & CO.
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand equity and product visibility for the company's entire portfolio of brands
- Providing cross-functional support across multiple brands and platforms
- Managing and executing Hotaling & CO.'s experiential events and marketing activities
- Collaborating with various teams, including sales, marketing, legal, operations, and finance
- Thriving in a fast-paced, dynamic environment with a can-do attitude and strong project management skills
ASSUMPTION: This role requires a high level of organization, adaptability, and the ability to manage multiple projects simultaneously. The ideal candidate will be passionate about artisanal spirits and hospitality, with a strong background in project management and a growth mindset.
📋 Key Responsibilities
✅ Assist in developing and implementing programs to build brand equity and enhance product visibility for the company's portfolio of brands
✅ Provide cross-functional support across several portfolio brands, including Hotaling & CO. brand and platforms (events, sponsorships/partnerships, influencer/PR, digital/content)
✅ Support the strategy and planning for all Hotaling & CO. experiential platforms (events, sponsorships, partnerships)
✅ Coordinate logistics and on-site execution of all Hotaling & CO. experiential events
✅ Execute PR and influencer activities by managing logistics, tracking contracts and deliverables, and coordinating with external agencies as needed
✅ Support marketing activities for company-owned brands, including Junipero, Old Potrero, Denizen, and Barsol, by executing assigned tasks and providing administrative and tactical support
✅ Maintain the Hotaling & CO. POS platform, including inventory tracking, warehousing coordination, and shipping/receiving support for all portfolio brands
✅ Provide operational support for the Hotaling & CO. coupon program, assisting with internal redemption processes for IRCs, MIRs, and digital rebates across the portfolio
ASSUMPTION: This role requires a strong understanding of project management principles, exceptional communication skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of experience in project management, preferably in hospitality or the spirits industry
Required Skills:
- Excellent project management skills
- Digitally savvy and creative thinker
- Excellent communication skills, adaptable to cross-functional parties
- Self-motivated with a can-do attitude
- Thrives in a fun, dynamic, fast-paced environment
- Team player in flat organizations
Preferred Skills:
- Experience in the spirits industry
- Familiarity with the San Francisco market
ASSUMPTION: While not explicitly stated, having a passion for artisanal spirits and cocktail culture would be an asset in this role. Additionally, experience with event planning and management would be beneficial.
💰 Compensation & Benefits
Salary Range: $70,000 - $95,000 per year
Benefits:
- Medical, Dental, Vision, FSA
- 401k with match
- Life Insurance, AD&D, STD, LTD
- Employee Assistance Program
- Educational Assistance Program
- Cell phone allowance
- Annual National Company Meeting
- Paid Parental Leave
- Sick and Vacation hours
- 12 Paid Holidays
- Volunteer hours
Working Hours: Full-time, typically 40 hours per week, with flexibility for event coverage as needed
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the San Francisco area with 3-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wine & Spirits
Company Size: 51-200 employees
Founded: 1993
Company Description:
- Hotaling & CO. is a leading San Francisco importer and distiller of artisanal spirits and cocktail essentials
- The company carries a portfolio of premium brands, including Luxardo Liqueurs, Nikka Whisky, Junipero Gin, HINE Cognac, Denizen Rum, and HIRSCH Selected Whiskeys
- Hotaling & CO. is committed to artisanal excellence, bringing together a family of like-minded spirits that share their commitment to craft and care
Company Specialties:
- Artisanal spirits
- Cocktail essentials
- Brand building
- Event planning and management
Company Website: hotalingandco.com
ASSUMPTION: Working at Hotaling & CO. offers the opportunity to be part of a passionate and dedicated team, focused on bringing high-quality artisanal spirits to discerning consumers.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: Reports directly to the Vice President of Marketing
Work Arrangement: On-site, full-time position based at the company's San Francisco headquarters
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to work with a diverse portfolio of brands and gain experience in various marketing channels
- Possibility to attend the annual national company meeting and engage with industry professionals
ASSUMPTION: This role offers a unique opportunity to work with a wide range of brands and gain experience in various aspects of marketing, providing a strong foundation for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, based at the company's San Francisco headquarters
Office Location(s): 550 Montgomery St, San Francisco, California, US
Geographic Context:
- San Francisco is a vibrant and diverse city with a thriving food and beverage scene
- The city is known for its artisanal culture, making it an ideal location for a company focused on artisanal spirits
- San Francisco offers a variety of cultural attractions, including museums, galleries, and music venues
Work Schedule: Full-time, typically 40 hours per week, with flexibility for event coverage as needed
ASSUMPTION: Working in San Francisco offers a unique opportunity to be part of a dynamic and innovative city, with a strong focus on artisanal and craft products.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-person or virtual interview with the hiring manager to discuss the role and company in more detail
- Final interview with key stakeholders to assess fit within the team and company
Key Assessment Areas:
- Project management skills and experience
- Communication and collaboration skills
- Adaptability and problem-solving abilities
- Passion for artisanal spirits and hospitality
Application Tips:
- Highlight relevant project management experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for artisanal spirits and hospitality
- Prepare examples of your event planning and management experience, if applicable
- Research the company and its portfolio of brands to show your enthusiasm and understanding of the business
ATS Keywords: Project Management, Marketing, Event Planning, Brand Equity, Cross-Functional Support, Hospitality, Artisanal Spirits, Portfolio Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's project management skills, communication abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, or Microsoft Project)
- Event planning and management tools (e.g., Eventbrite, Cvent, or Bizzabo)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, or Google Analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing infrastructure and the candidate's previous experience.
👔 Cultural Fit Considerations
Company Values:
- Passion for artisanal spirits and cocktail culture
- Commitment to craft and care
- Growth mindset and continuous learning
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you have a genuine passion for artisanal spirits and cocktail culture?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who align with Hotaling & CO.'s values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with various teams and stakeholders, each with their own priorities and expectations
- Balancing the needs of multiple brands within the portfolio
ASSUMPTION: The ideal candidate will be able to manage multiple projects effectively, adapt to change, and thrive in a collaborative, team-oriented environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Event Manager position, but with a focus on portfolio management and cross-functional support
- Unlike other marketing roles, this position requires a strong understanding of project management principles and the ability to manage multiple projects simultaneously
- Career progression in this role may lead to a Senior Marketing Manager or Director of Marketing position within the company
ASSUMPTION: This role offers a unique opportunity to work with a diverse portfolio of brands and gain experience in various aspects of marketing, providing a strong foundation for career growth and development.
📝 Sample Projects
- Planning and executing a successful brand launch event for a new portfolio addition
- Developing and implementing a digital marketing campaign to increase brand awareness and engagement
- Managing the logistics and on-site execution of a large-scale trade show or industry event
ASSUMPTION: The specific projects assigned to the Portfolio Marketing Manager may vary depending on the company's current portfolio and marketing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the portfolio, and how this role fits into that plan?
- How does the company support the professional development and growth of its employees?
- What is the team structure like, and how does this role collaborate with other departments?
- How does the company measure the success of its marketing campaigns and events?
- What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant project management experience and achievements
- Write a cover letter that demonstrates your passion for artisanal spirits and hospitality, and your understanding of the role and company
- Prepare examples of your event planning and management experience, if applicable
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
