📌 Core Information
🔹 Job Title: Portfolio Marketing Manager (on-site)
🔹 Company: Hotaling & CO.
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving brand equity and product visibility for the entire portfolio of brands
- Providing cross-functional support across multiple brands and platforms
- Managing logistics and on-site execution of experiential events
- Supporting marketing activities for company-owned brands
- Maintaining the Hotaling & CO. POS platform and supporting the coupon program
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Assist in developing and implementing programs to build brand equity and enhance product visibility
✅ Provide cross-functional support across several portfolio brands, including Hotaling & CO. brand and platforms
✅ Support the strategy and planning for all Hotaling & CO. experiential platforms (events, sponsorships, partnerships)
✅ Coordinate logistics and on-site execution of all Hotaling & CO. experiential events
✅ Support the implementation of PR and influencer activities by managing logistics, tracking contracts and deliverables, and coordinating with external agencies as needed
✅ Support marketing activities for company-owned brands by executing assigned tasks and providing administrative and tactical support
✅ Maintain the Hotaling & CO. POS platform, including inventory tracking, warehousing coordination, and shipping/receiving support for all portfolio brands
✅ Provide operational support for the Hotaling & CO. coupon program, assisting with internal redemption processes for IRCs, MIRs, and digital rebates across the portfolio
ASSUMPTION: This role may require occasional weekend work and travel for events and trade shows.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of experience in project management, with a preference for experience in hospitality or the spirits industry
Required Skills:
- Excellent project management skills
- Digitally savvy and creative thinker
- Excellent communication skills, adaptable to cross-functional parties
- Self-motivated with a can-do attitude
- Team player in flat organizations
Preferred Skills:
- Experience in the spirits industry
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, a strong understanding of the spirits industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $95,000 per year
Benefits:
- Medical, Dental, Vision, FSA
- 401k with match
- Life Insurance, AD&D, STD, LTD
- Employee Assistance Program
- Educational Assistance Program
- Cell phone allowance
- Annual National Company Meeting
- Paid Parental Leave
- Sick and Vacation hours
- 12 Paid Holidays
- Volunteer Hours
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for events and trade shows
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Wine & Spirits
Company Size: 51-200 employees
Founded: 1993
Company Description:
- Hotaling & CO. is a leading San Francisco importer and distiller of artisanal spirits and cocktail essentials
- The company carries a portfolio of brands synonymous with quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, and more
- Hotaling & CO. is committed to artisanal excellence, beverage expertise, education, and hospitality
Company Specialties:
- Spirits importation and distribution
- Artisanal spirits production
- Brand marketing and management
Company Website: http://hotalingandco.com
ASSUMPTION: Hotaling & CO. is a well-established company with a strong reputation in the spirits industry, offering a diverse portfolio of high-quality brands.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: Reports to the Vice President of Marketing
Work Arrangement: On-site, with occasional remote work for events and trade shows
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunity to gain experience in various aspects of marketing, including events, PR, and digital marketing
- Possibility to work with a diverse portfolio of brands and learn about different markets and consumer bases
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing within a dynamic and growing company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown San Francisco
Office Location(s): 550 Montgomery St, San Francisco, California, US
Geographic Context:
- San Francisco is a vibrant, multicultural city with a thriving food and beverage scene
- The city is known for its mild climate, with cool summers and mild winters
- San Francisco offers a wide range of cultural attractions, including museums, theaters, and music venues
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for events and trade shows
ASSUMPTION: San Francisco offers a dynamic and engaging work environment, with a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects
- Communication and interpersonal skills
- Understanding of the spirits industry and marketing trends
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the spirits industry and marketing trends in your application materials
- Prepare questions about the company, its brands, and the role to ask during the interview
ATS Keywords: Project management, marketing, spirits industry, brand equity, events, PR, digital marketing, cross-functional teams
ASSUMPTION: Hotaling & CO. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your application materials can help your resume stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (Asana, Trello, or similar)
- Social media platforms (Instagram, Facebook, Twitter)
- Event planning and management software (Eventbrite, Cvent, or similar)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for beverage expertise, education, and hospitality
- Commitment to artisanal excellence
- Growth mindset and continuous learning
- Collaboration and teamwork
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Strong communication and project management skills
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a strong passion for artisanal spirits and the hospitality industry?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Applicants who share Hotaling & CO.'s commitment to artisanal excellence and passion for the spirits industry are likely to be a strong cultural fit for the company.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Occasional weekend work and travel for events and trade shows
- Keeping up with industry trends and changes in the dynamic spirits market
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position offers the opportunity to work with a diverse portfolio of brands across various platforms
- This role requires a strong understanding of the spirits industry and its trends
- Career progression may include opportunities to specialize in a specific brand or platform or take on more responsibilities within the marketing department
ASSUMPTION: Applicants should consider their interest in the spirits industry and their career goals when comparing this role to other marketing positions.
📝 Sample Projects
- Planning and executing a successful brand launch event for a new spirit
- Developing and implementing a social media campaign to increase brand awareness for a portfolio brand
- Managing the logistics and on-site execution of a large-scale trade show or conference
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company's portfolio of brands, and how can this role help address them?
- How does this role fit into the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and its culture, as well as to demonstrate their interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, its brands, and the spirits industry
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
