📌 Core Information
🔹 Job Title: PPC Analyst
🔹 Company: Remitly
🔹 Location: Manila, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search campaigns for RX Global
- Collaborating with Campaign and Marketing Managers to ensure campaigns align with briefs
- Analyzing data and providing insights to drive campaign improvements
- Monitoring and managing keyword bids, budgets, and other campaign metrics
- Creating and managing ad creatives and display network placement lists
ASSUMPTION: This role requires a strong understanding of PPC platforms and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Set up, manage, optimize, and maintain paid search campaigns for RX Global
✅ Monitor and manage keyword bids, budgets, impression share, quality score, and other metrics
✅ Provide creative copy suggestions and graphical ad templates
✅ Manage display network placement lists on AdWords and through other contextual advertising platforms
✅ Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other elements of paid search to deliver against brief
✅ Generate weekly and monthly reporting for major metrics, goals tracking, revenue tracking, and other paid search initiatives
✅ Keep pace with search engine and PPC industry trends and developments
✅ Monitor and administer web analytics dashboards, reports, and key reporting tools
✅ Monitor and evaluate search results and search performance across major search channels
✅ Communicate project development, timelines, and results to the team and management
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor's degree holder
Experience: 3+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Required Skills:
- Proven experience working with popular PPC ad platforms (Google Ads, Meta, LinkedIn)
- Solid experience with website analysis using analytics tools including Google Analytics
- Proficient in managing moderate to large scale PPC accounts in various business verticals
- Strong analytical skills with the ability to analyze and draw insights from data sets
- Good knowledge of Excel; comfortable with analyzing data sets, formulas, and pivot tables
- Good verbal and written communication skills
- Flexible and agile working attitude with good problem-solving skills
- Ability to work to deadlines in a fast-paced environment
- Experience developing testing structures and compiling reporting deliverables based on performance
Preferred Skills:
- Experience in a B2B, international, and/or multi-region company
ASSUMPTION: While not explicitly stated, proficiency in Tag Management Systems (e.g., Google Tag Manager) and experience with A/B testing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Mid-Senior level PPC Analyst role in the Philippines, the estimated salary range is PHP 45,000 - 60,000 per month. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health insurance
- Retirement plans
- Employee assistance programs
- Professional development opportunities
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM) and a one-hour lunch break.
ASSUMPTION: Remitly offers competitive benefits packages for the industry, but the specific benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Remitly specializes in international money transfers, offering digital payment solutions for immigrants and their families.
Company Size: Medium-sized company with 1,001-5,000 employees, providing a structured yet dynamic work environment.
Founded: 2011, with headquarters in Seattle, Washington, USA. Remitly has expanded its operations globally, with offices in multiple countries.
Company Description:
- Remitly is an international payments company that leverages digital channels to send money internationally.
- The company focuses on providing fast, low-cost, and convenient money transfer services for customers.
- Remitly's digital products are designed to be user-friendly and accessible, enabling customers to send money from their mobile phones.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's mission-driven approach and commitment to financial inclusion make it an attractive employer for individuals passionate about making a social impact through technology.
📊 Role Analysis
Career Level: Mid-Senior level role, offering opportunities for career growth within the marketing department or related fields.
Reporting Structure: The PPC Analyst will report directly to the Campaign or Marketing Manager, who will serve as their mentor and daily contact person.
Work Arrangement: On-site position, with the possibility of hybrid or remote work arrangements based on the company's policies and the employee's performance.
Growth Opportunities:
- Progression to a Senior PPC Analyst or similar role within the marketing department
- Transition to other marketing specializations, such as SEO, content marketing, or social media management
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: Remitly's global presence and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas.
Office Location(s): Manila, Philippines
Geographic Context:
- Manila is the capital and largest city of the Philippines, offering a vibrant and dynamic urban environment.
- The city is known for its rich cultural heritage, bustling nightlife, and diverse culinary scene.
- Manila's strategic location in Southeast Asia makes it an ideal hub for international business and trade.
Work Schedule: Standard working hours with flexible time-off policies, including vacation, sick leave, and holidays.
ASSUMPTION: Remitly's Manila office provides a multicultural work environment, with employees from various backgrounds and nationalities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills and knowledge of PPC platforms
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Remitly's values
Application Tips:
- Highlight relevant PPC campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Remitly's business and the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: PPC, SEM, Google Ads, Meta, LinkedIn, Analytics, Budget Management, Keyword Management, Reporting, Creative Copywriting, Problem Solving, Communication, Excel, Agile Working, Campaign Management
ASSUMPTION: Remitly's recruitment process is designed to assess both technical competencies and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager (formerly Facebook Ads)
- LinkedIn Ads
- Google Analytics
- Excel
- Tag Management Systems (e.g., Google Tag Manager)
- A/B testing tools (e.g., Google Optimize)
ASSUMPTION: The PPC Analyst will be expected to stay up-to-date with the latest trends and best practices in PPC platforms and tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Data-driven
- Collaborative
- Inclusive
- Tenacious
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven decision-making and a strong emphasis on results
- Collaborative and team-oriented, with a focus on cross-functional cooperation
- Customer-centric, with a deep understanding of customer needs and preferences
Self-Assessment Questions:
- How do you stay organized and manage multiple PPC campaigns simultaneously?
- Can you provide an example of a time when you identified a trend or insight from data and used it to improve campaign performance?
- How do you approach working with a team to achieve a common goal, and how do you handle conflicting viewpoints?
ASSUMPTION: Remitly's company culture values diversity, inclusion, and collaboration, with a strong emphasis on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Managing multiple PPC campaigns simultaneously may require strong organizational skills and time management
- Working in a fast-paced environment may present challenges in maintaining work-life balance
- The competitive nature of the PPC industry may require continuous learning and adaptation to new trends and best practices
- Language proficiency in multiple languages may be required to effectively communicate with global teams and customers
ASSUMPTION: Remitly's global presence and diverse customer base may present unique challenges and opportunities for the PPC Analyst.
📈 Similar Roles Comparison
- Compared to other PPC Analyst roles, this position offers a unique opportunity to work on international campaigns and gain exposure to a diverse range of business verticals
- Remitly's focus on financial inclusion and social impact sets it apart from other companies in the PPC industry
- Career progression in Remitly may offer more opportunities for growth and development compared to smaller PPC agencies or in-house marketing teams
ASSUMPTION: While the core responsibilities of a PPC Analyst role may be similar across industries, the context and opportunities for growth can vary significantly.
📝 Sample Projects
- Developing and implementing a comprehensive PPC strategy for a new product launch in an emerging market
- Conducting a thorough audit of an existing PPC account and recommending optimizations to improve performance
- Creating and managing A/B tests to optimize ad creatives, landing pages, and bidding strategies
ASSUMPTION: The PPC Analyst will be expected to work on a variety of projects, ranging from strategic campaign planning to tactical optimizations and testing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Remitly support the professional development and growth of its employees?
- What are the biggest challenges facing the PPC team in the next 12 months, and how can this role contribute to addressing them?
- How does Remitly measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company, and provide valuable information to inform your decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume to highlight your relevant PPC campaign management experience and achievements
- Write a cover letter that demonstrates your understanding of Remitly's business and the role's requirements
- Prepare for the interview by researching Remitly's company culture and values, and practicing common interview questions
- Follow up with the hiring manager one week after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
