PPC Campaign Manager

📌 Core Information

🔹 Job Title: PPC Campaign Manager

🔹 Company: DealHub

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Israel)

🚀 Job Overview

Key aspects of this role include:

• Owning the strategy and execution of LinkedIn and Meta advertising campaigns to drive brand awareness, lead generation, and audience engagement.
• Collaborating with cross-functional teams to align campaign messaging with broader marketing objectives.
• Analyzing key performance metrics to generate actionable insights for ongoing campaign improvements.
• Staying ahead of industry trends and platform updates to continuously optimize campaigns.

ASSUMPTION: This role requires a strategic thinker, a data-driven growth marketer, and a hands-on executor who thrives in a fast-paced, results-oriented environment.

📋 Key Responsibilities

✅ Plan, execute, and optimize full-funnel LinkedIn advertising campaigns, including thought leadership, remarketing, and audience engagement.

✅ Develop and implement Account-Based Marketing (ABM) and AI-driven strategies to enhance campaign precision and effectiveness.

✅ Manage campaign budgets, ensuring optimal allocation and ROI maximization.

✅ Create and refine audience targeting strategies, leveraging first-party data, lookalike audiences, and intent-based targeting.

✅ Collaborate with content marketing, sales, and design teams to align campaign messaging with broader marketing objectives.

✅ Analyze key performance metrics, including MQLs and SQLs, to generate actionable insights for ongoing campaign improvements.

✅ Utilize marketing automation platforms (HubSpot) and CRM tools (Salesforce) to track performance, measure attribution, and optimize conversions.

✅ Stay ahead of industry trends and platform updates, continuously testing and implementing new LinkedIn ad formats and strategies.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data-driven optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience as a full-time PPC professional, with a proven track record in B2B marketing (preferably SaaS)

Required Skills:

• Hands-on experience managing Enterprise LinkedIn accounts and budgets.
• Expertise in LinkedIn Ads (Meta & Google Ads experience is an advantage).
• Strong analytical skills, with high proficiency in Excel for performance analysis and reporting.
• Experience with marketing automation platforms like HubSpot and CRM systems like Salesforce for campaign tracking and lead management.
• Native or fluent English speaker with excellent verbal and written communication skills.

Preferred Skills:

• Experience with AI-driven marketing tools and predictive analytics.
• Strong background in Account-Based Marketing (ABM) strategies.
• Data-driven mindset with the ability to translate insights into actionable campaign optimizations.

ASSUMPTION: Given the company's size and industry, candidates should have a strong blend of strategic thinking, hands-on execution, and data-driven optimization skills.

💰 Compensation & Benefits

Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $80,000 - $120,000 per year. This estimate is inclusive of the cost of living in Israel.

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work arrangements.

ASSUMPTION: The salary range is estimated based on market data for similar roles in the Israeli tech industry. Benefits are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: DealHub operates in the investment management industry, focusing on networking, agribusiness, real estate, buying, selling, advisory, and consulting.

Company Size: DealHub is a small company with 2-10 employees, which means applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth.

Founded: DealHub was founded in 2017, making it a relatively young company with a short but successful history.

Company Description:

• DealHub is a team of well-connected people who listen to their clients' needs and provide tailored solutions.
• The company specializes in networking, agribusiness, real estate, buying, selling, advisory, and consulting services.
• DealHub's mission is to connect people and businesses through strategic partnerships that drive their clients' success.

Company Specialties:

• Networking
• Agribusiness
• Real Estate
• Buying
• Selling
• Advisory
• Consulting

Company Website: http://instagram.com/DealHub

ASSUMPTION: DealHub's focus on networking and strategic partnerships suggests a fast-paced, dynamic work environment where strong relationships and communication skills are highly valued.

📊 Role Analysis

Career Level: The PPC Campaign Manager role is a mid-senior level position, requiring a balance of strategic thinking, hands-on execution, and data-driven optimization.

Reporting Structure: This role reports directly to the Marketing Director and collaborates with cross-functional teams, including content marketing, sales, and design.

Work Arrangement: The role is remote, with a requirement for the candidate to be based in Israel. Flexible work hours are offered, with a full-time commitment of 40 hours per week.

Growth Opportunities:

• As a small company, DealHub offers ample opportunities for professional growth and career advancement as the company expands.
• The PPC Campaign Manager role is a critical function within the marketing department, providing ample opportunities to make a significant impact on the company's success.
• Candidates can expect to work closely with the Marketing Director, gaining valuable mentorship and guidance.

ASSUMPTION: Given DealHub's size and growth trajectory, candidates should expect a dynamic work environment with ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote (fully remote)

Office Location(s): Israel

Geographic Context:

• Israel has a competitive job market, with a strong focus on technology and innovation.
• The cost of living in Israel is relatively high compared to other countries in the region.
• Israel offers a high quality of life, with a diverse culture, vibrant cities, and beautiful landscapes.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work arrangements.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in Israel, with the expectation of being available during core business hours.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• Technical assessment or case study
• Final interview with the Marketing Director

Key Assessment Areas:

• PPC campaign management skills
• Data analysis and interpretation
• Communication and collaboration skills
• Cultural fit and alignment with DealHub's values

Application Tips:

• Tailor your resume and cover letter to highlight your PPC campaign management experience and data-driven approach.
• Prepare for the technical assessment or case study by brushing up on your PPC skills and analyzing sample campaign data.
• Research DealHub's industry and company culture to demonstrate your enthusiasm and alignment with the company's mission.

ATS Keywords: PPC, LinkedIn Ads, Meta Ads, campaign management, budget optimization, data analysis, marketing automation, CRM, B2B marketing, SaaS, Excel

ASSUMPTION: DealHub's application process is designed to assess candidates' technical skills, data-driven approach, and cultural fit. Candidates should expect a comprehensive evaluation of their qualifications and a thorough interview process.

🛠️ Tools & Technologies

• LinkedIn Ads
• Meta Ads
• HubSpot (marketing automation platform)
• Salesforce (CRM)
• Excel

ASSUMPTION: Candidates should have experience with the listed tools and technologies, with a strong proficiency in Excel for data analysis and reporting.

👔 Cultural Fit Considerations

Company Values:

• Networking and strategic partnerships
• Tailored solutions and client-focused approach
• Dynamic and fast-paced work environment

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Adaptability and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven approach to campaign management?

ASSUMPTION: DealHub values candidates who are strong communicators, adaptable, and data-driven, with a client-focused approach and a willingness to work collaboratively in a fast-paced environment.

⚠️ Potential Challenges

• Managing campaign budgets effectively in a small company with limited resources
• Staying up-to-date with industry trends and platform updates in a fast-paced environment
• Balancing strategic planning, hands-on execution, and data-driven optimization
• Adapting to the unique cultural context and work environment of a small, remote team

ASSUMPTION: The PPC Campaign Manager role presents unique challenges related to budget management, industry trends, and the dynamic work environment of a small, remote team.

📈 Similar Roles Comparison

• Compared to other PPC Campaign Manager roles, this position offers a unique focus on LinkedIn and Meta advertising, with a strong emphasis on Account-Based Marketing (ABM) and AI-driven strategies.
• In the Israeli tech industry, this role is competitive in terms of salary and benefits, with a strong focus on professional development and career advancement opportunities.
• Career paths for this role may include progression to Senior PPC Manager, Marketing Director, or other senior marketing leadership positions within the company or the broader industry.

ASSUMPTION: Candidates should consider the unique aspects of this role, as well as the competitive salary and benefits package, when evaluating their career prospects and comparing this opportunity to other PPC Campaign Manager positions.

📝 Sample Projects

• Developing and executing a full-funnel LinkedIn advertising campaign to drive brand awareness and lead generation for a new product launch
• Implementing an AI-driven strategy to enhance the precision and effectiveness of LinkedIn advertising campaigns for a key account
• Analyzing campaign performance data to identify trends and optimize budget allocation for maximum ROI

ASSUMPTION: Sample projects should demonstrate the candidate's ability to plan, execute, and optimize PPC campaigns, with a strong focus on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• How does DealHub support the professional development and career advancement of its marketing team members?
• Can you describe the typical workday for a PPC Campaign Manager at DealHub, and how does this role collaborate with other departments?
• How does DealHub measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important for this role?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to overcoming them?
• How does DealHub foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Interview questions should focus on professional development, work environment, performance metrics, challenges, and company culture to gain a comprehensive understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://instagram.com/DealHub
• Tailor your resume and cover letter to highlight your PPC campaign management experience and data-driven approach.
• Prepare for the technical assessment or case study by brushing up on your PPC skills and analyzing sample campaign data.
• Research DealHub's industry and company culture to demonstrate your enthusiasm and alignment with the company's mission.
• Follow up with DealHub's HR department one week after submitting your application to confirm receipt and inquire about next steps.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.