PPC Campaign Specialist

📌 Core Information

🔹 Job Title: PPC Campaign Specialist

🔹 Company: GoodData

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing lead generation and brand awareness online campaigns
• Working independently throughout the entire campaign process
• Continuously optimizing campaigns to improve results and lead quality
• Managing global campaigns with interesting budgets for experimentation
• Collaborating with other teams, predominantly product marketing, content, and SEO
• Benefiting from the support of a skilled, professional marketing team

ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on continuous improvement and experimentation.

📋 Key Responsibilities

✅ Manage GoodData’s lead generation and brand awareness online campaigns, ensuring all activities align with our overall marketing strategy.

✅ Work independently throughout the entire process – from designing the optimal campaign mix to defining the targeting and executing campaigns in various digital advertising platforms (primarily Google Ads and LinkedIn).

✅ Continuously check and optimize the campaigns’ targeting, bidding, and creatives to improve results and lead quality.

✅ Work on global campaigns with interesting budgets, giving you the space to experiment and test new ideas.

✅ Manage the full email marketing agenda in HubSpot – including content creation, audience segmentation, A/B testing, automation workflows, and performance tracking.

✅ Create and test various messaging, and prepare clear requirements for the design team to produce campaign assets.

✅ Define requirements for landing pages, whether creating new ones or improving existing ones.

✅ Set up a reporting process and regularly share campaign outcomes.

✅ Collaborate with other teams – predominantly product marketing, content, and SEO.

✅ Benefit from the support of a skilled, professional marketing team and gain exposure to other digital areas like brand development and broader campaign strategy.

ASSUMPTION: This role requires a strong understanding of various online marketing channels and their unique characteristics, as well as the ability to work independently and collaborate effectively with other teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven work experience as a digital marketing specialist in the B2B segment (5+ years), ideally in the SaaS sector

Required Skills:

• Hands-on experience managing PPC campaigns, with at least intermediate skills in Google Ads and Google Analytics
• Strong understanding of various online marketing channels and their unique characteristics
• Proactive, self-driven mindset – you're not afraid to try new things and test new approaches
• Passion for marketing, with a track record of independent execution and strategic thinking
• Interest in emerging trends and innovations in digital marketing, including new ways to leverage AI for online marketing
• Solid understanding of SEO basics
• Excellent written and verbal communication skills in English

Preferred Skills:

• Experience with email campaign strategy and execution (e.g., HubSpot)

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on PPC campaign management and a proven track record of independent execution and strategic thinking.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 70,000 - 120,000 CZK per year, based on industry standards for a PPC Campaign Specialist with 5-10 years of experience in the Czech Republic.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and may include health insurance, retirement plans, and other perks.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on cloud-based analytics platforms

Company Size: Medium (201-500 employees), which offers a balance between a structured environment and opportunities for growth and innovation

Founded: 2007, with over 15 years of experience in the analytics industry

Company Description:

• GoodData is a cloud-based analytics platform enabling employees, customers, and partners to interpret data consistently
• The platform offers an end-to-end pipeline, self-service analytics, low-code/no-code interfaces, embeddable data visualization, and seamless application integration
• GoodData delivers robust analytics solutions for businesses of all sizes, with a focus on data product builders

Company Specialties:

• Business Intelligence
• SaaS
• Web Service
• Analytics
• Cloud
• Data
• ETL
• Data Products
• Data Visualization
• Dashboards
• Big Data Monetization
• Monetizing Data
• Data Distribution
• Analytics Distribution
• One-to-Many Analytics
• Embedded Analytics
• AI
• Composable Analytics
• and Analytics Lake

Company Website: https://www.gooddata.com

ASSUMPTION: GoodData is a well-established company in the analytics industry, with a strong focus on innovation and data product development. Their platform is designed to be flexible, automated, and integrated, allowing businesses to create bespoke data products without vendor lock-in.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on strategic thinking and independent execution

Reporting Structure: This role reports directly to the Demand Generation Manager and collaborates closely with other marketing teams, including product marketing, content, and SEO

Work Arrangement: Hybrid, with 2-3 days on-site per week, offering a balance between remote work and in-person collaboration

Growth Opportunities:

• Expansion into new markets and regions
• Innovation in AI-driven analytics and data product development
• Potential career progression into management or specialized roles within the marketing department

ASSUMPTION: This role offers significant growth opportunities, both within the marketing department and across the broader organization. GoodData's focus on innovation and data product development creates a dynamic and evolving work environment.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on collaboration and in-person team building

Office Location(s): Prague, Czech Republic

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, offering a high quality of life, rich cultural scene, and vibrant tech industry
• The city is known for its well-preserved Old Town, Lesser Town, and New Town districts, as well as its iconic Charles Bridge and Prague Castle
• Prague is a major hub for tech and startup companies, with a thriving ecosystem of incubators, accelerators, and co-working spaces

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: Prague offers a unique blend of history, culture, and innovation, making it an attractive location for tech professionals. The hybrid work arrangement provides a balance between remote work and in-person collaboration, fostering a flexible and adaptable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the Demand Generation Manager and a team member
• Final interview with the Head of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and PPC campaign management skills
• Strategic thinking and independent execution
• Communication and collaboration skills
• Cultural fit and alignment with GoodData's values

Application Tips:

• Tailor your resume and cover letter to highlight your PPC campaign management experience and strategic thinking skills
• Include specific examples of successful PPC campaigns you've managed and the results you've achieved
• Demonstrate your understanding of GoodData's platform and its unique value proposition
• Prepare questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and GoodData's company culture

ATS Keywords: PPC, Google Ads, Google Analytics, B2B Marketing, Lead Generation, Brand Awareness, Email Marketing, HubSpot, SEO, Digital Marketing, Strategic Thinking, Independent Execution

ASSUMPTION: GoodData's application process is designed to assess candidates' digital marketing expertise, strategic thinking, and cultural fit. By tailoring your application and preparing for the interview, you can demonstrate your qualifications and increase your chances of success.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• HubSpot
• LinkedIn Ads
• SEMrush or similar SEO tools
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, including Google Ads, Google Analytics, and HubSpot. Familiarity with additional tools, such as SEO software and project management platforms, is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Independent and self-driven
• Strategic and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback
• Focused on continuous improvement and experimentation

Self-Assessment Questions:

• How do you approach continuous optimization and experimentation in PPC campaigns?
• Can you provide an example of a successful PPC campaign you've managed, and how you adapted your strategy based on performance data?
• How do you balance independent execution with collaboration and teamwork in a marketing role?
• How do you stay up-to-date with emerging trends and innovations in digital marketing, and how do you incorporate them into your campaigns?

ASSUMPTION: GoodData values a customer-centric, innovative, and collaborative work environment. Candidates who demonstrate a strong fit with these values and a strategic, independent, and adaptable work style are likely to succeed in this role.

⚠️ Potential Challenges

• The role requires a high level of independence and strategic thinking, which may be challenging for candidates with less experience in PPC campaign management
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• The role involves managing global campaigns with interesting budgets, which may require candidates to adapt to different time zones and cultural contexts
• The role is based in Prague, which may present challenges for candidates who prefer to live and work in other locations

ASSUMPTION: While this role offers significant opportunities for growth and innovation, it also presents challenges that candidates should carefully consider before applying.

📈 Similar Roles Comparison

• This role differs from other PPC campaign management positions in its focus on global campaigns, experimentation, and strategic thinking
• Compared to other marketing roles, this position requires a strong background in PPC campaign management and a proven track record of independent execution and strategic thinking
• Career progression in this role may lead to management or specialized positions within the marketing department, rather than a broader shift in career path

ASSUMPTION: This role offers unique opportunities for growth and innovation, with a focus on global campaigns, experimentation, and strategic thinking. Candidates should carefully consider how this role aligns with their career goals and preferences.

📝 Sample Projects

• Developing and executing a global PPC campaign to drive lead generation and brand awareness for a new product launch
• Optimizing an existing email marketing campaign to improve open rates, click-through rates, and conversion rates using A/B testing and segmentation
• Collaborating with the design team to create and test various messaging and campaign assets for a targeted PPC campaign

ASSUMPTION: These sample projects illustrate the strategic, independent, and collaborative nature of the PPC Campaign Specialist role at GoodData.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and how the PPC Campaign Specialist role fits within the broader marketing department?
• How does GoodData support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30-60-90 days, and how will my performance be evaluated during this period?
• How does GoodData approach experimentation and innovation in its marketing strategies, and how can I contribute to this process?
• What are the most challenging aspects of the PPC Campaign Specialist role, and how can I best prepare to succeed in this position?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and provides valuable information about the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC campaign management experience and strategic thinking skills
• Prepare specific examples of successful PPC campaigns you've managed and the results you've achieved
• Demonstrate your understanding of GoodData's platform and its unique value proposition
• Prepare questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and GoodData's company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.