PPC Executive

📌 Core Information

🔹 Job Title: PPC Executive

🔹 Company: Clean Digital

🔹 Location: Edinburgh, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 office days per week)

🔹 Category: Advertising Services

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (Remote 3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Working closely with an experienced PPC specialist to manage and optimize PPC campaigns across various platforms.
• Participating in regular client communications to present updates and findings.
• Learning and developing skills in PPC, Analytics, Excel, and other relevant tools.
• Contributing to a small but fast-growing team in an employee-owned agency.

ASSUMPTION: This role is ideal for an enthusiastic and motivated individual looking to start their career in digital advertising, with a focus on PPC.

📋 Key Responsibilities

✅ Manage and optimize PPC campaigns across various platforms, including Google, Microsoft, TikTok, LinkedIn, StackAdapt, and Meta Ads (Facebook and Instagram).

✅ Work closely with an experienced PPC specialist and account team to learn best practices and achieve maximum results from PPC campaigns.

✅ Participate in regular weekly/monthly client communications to present and update clients on relevant data sets, findings, or innovative processes.

✅ Contribute to a collaborative and supportive team environment, helping to deliver exceptional customer service to clients.

ASSUMPTION: The role may involve some evening or weekend work to accommodate client time zones, particularly for international clients.

🎯 Required Qualifications

Education: No specific degree required, but a relevant qualification in marketing, business, or a related field would be beneficial.

Experience: 0-2 years of experience in digital marketing, PPC, or a related field. Recent graduates and career changers are encouraged to apply.

Required Skills:

• Fluent English speaker.
• Meticulous attention to detail.
• Advanced organizational skills.
• Excellent verbal and written communication skills with a friendly, professional email tone.
• Advanced Microsoft Excel/Google Sheets skills and good problem-solving abilities.
• Confident in meetings and presenting findings to account directors and clients.
• Ability to work to deadlines and manage time effectively.
• Positive, upbeat attitude towards work.
• Ability to think independently and be proactive in client relationships.

Preferred Skills:

• Previous experience in PPC or digital marketing.
• Familiarity with Google Analytics, GA4, or other analytics tools.
• Knowledge of PPC best practices and industry trends.

ASSUMPTION: While previous PPC experience is not required, a strong enthusiasm for digital advertising and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: £22,000 - £28,000 per annum (Based on experience and industry standards for entry-level PPC roles in Edinburgh)

Benefits:

• Generous profit-sharing scheme.
• Competitive starting salary with regular salary reviews based on performance/output.
• Private health insurance with Vitality.
• Pension scheme.
• 30 days holiday.
• Flexible hybrid working (work from home up to 3 days a week).
• Summer and Christmas office parties, regular socials, and monthly team lunches.
• A casual, open-plan working environment.
• Well-stocked beer fridge for socials and occasional Fridays.
• Upskilling and training opportunities – weekly knowledge shares, mentoring sessions, and allocated personal development time.

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break). Some flexibility may be required to accommodate client time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level PPC roles in Edinburgh. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Clean Digital specializes in paid advertising, focusing on PPC, paid social, and programmatic advertising. They work with a variety of cool brands across the UK, Europe, Australia, and North America.

Company Size: Clean Digital is a small but fast-growing team with 11-50 employees, providing a supportive and collaborative work environment.

Founded: 2012, in Edinburgh, Scotland

Company Description:

• Exclusively specializes in paid advertising, with a laser focus on PPC.
• Committed to staying on the cutting edge of the PPC industry.
• Dedicated to optimizing and delivering recommendations that maximize profit for clients.

Company Specialties:

• Display Advertising
• SEM
• Remarketing
• Paid Search
• Paid Social
• Programmatic
• Data Analysis
• Paid Advertising
• Google Ads
• Meta Ads (Facebook and Instagram)
• LinkedIn Advertising
• Microsoft Advertising
• Google Analytics
• GA4

Company Website: http://www.cleandigital.co.uk

ASSUMPTION: Clean Digital's focus on specialism breeds expertise, allowing them to provide best practice PPC techniques across all brands they work with.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The PPC Executive will report directly to an experienced PPC specialist and work closely with the account team.

Work Arrangement: Hybrid (Remote 3 days a week, with 2 office days per week)

Growth Opportunities:

• Learning and developing skills in PPC, Analytics, Excel, and other relevant tools.
• Contributing to a small but fast-growing team, with opportunities for career progression as the company expands.
• Gaining experience working with a variety of cool brands across different industries and regions.

ASSUMPTION: This role offers an excellent opportunity for an enthusiastic and motivated individual to start their career in digital advertising, with a focus on PPC, and grow within the company.

🌍 Location & Work Environment

Office Type: Casual, open-plan working environment

Office Location(s): Clockwise Offices, 84 Commercial Street, Edinburgh, Edinburgh, City of EH6 6LX, GB

Geographic Context:

• Edinburgh is the capital city of Scotland, known for its historic and cultural attractions, such as Edinburgh Castle and the Royal Mile.
• The city offers a high quality of life, with a vibrant arts scene, numerous festivals, and a diverse range of restaurants and bars.
• Edinburgh has a well-connected public transportation system, making it easy to get around the city and its surrounding areas.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break). Some flexibility may be required to accommodate client time zones.

ASSUMPTION: The hybrid work arrangement allows for a good balance between working from home and collaborating with the team in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the PPC specialist and account team
• Final interview with the company directors
• Job offer and onboarding

Key Assessment Areas:

• Enthusiasm and willingness to learn
• Communication skills
• Problem-solving abilities
• Attention to detail
• Cultural fit with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your enthusiasm for digital advertising and PPC in your application.
• Prepare examples of your problem-solving skills and how you've applied them in previous roles or projects.
• Research Clean Digital's company values and be prepared to discuss how you align with them during the interview.

ATS Keywords: PPC, digital advertising, paid search, paid social, programmatic, data analysis, client communication, Excel, Google Analytics, GA4, attention to detail, problem-solving, teamwork, customer service

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring needs at the time.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Meta Ads (Facebook and Instagram)
• LinkedIn Advertising
• StackAdapt
• Google Analytics
• GA4
• Microsoft Excel/Google Sheets
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: The tools and technologies listed may change or be updated as the company's needs and client requirements evolve.

👔 Cultural Fit Considerations

Company Values:

• Specialism breeds expertise
• Maximize profit from PPC
• Collaboration and teamwork
• Continuous learning and improvement
• Excellent customer service

Work Style:

• Casual and supportive work environment
• Focus on teamwork and collaboration
• Encouragement of continuous learning and skill development
• Flexibility and adaptability to accommodate client needs
• Strong communication and problem-solving skills

Self-Assessment Questions:

• Do you have a strong enthusiasm for digital advertising and a willingness to learn?
• Are you comfortable working in a small but fast-growing team and contributing to a collaborative work environment?
• Do you have excellent communication skills and the ability to think independently and be proactive in client relationships?
• Are you comfortable working with data and using tools like Excel and Google Analytics to identify trends and optimize campaigns?

ASSUMPTION: Clean Digital values a strong cultural fit with their company values and work style, as it contributes to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management.
• Adapting to the fast-paced nature of the digital advertising industry, with constant changes and updates to tools and best practices.
• Working with international clients, which may require some flexibility in working hours to accommodate time zones.
• Balancing remote work and in-office collaboration, ensuring effective communication and teamwork in a hybrid environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• PPC Executive vs. PPC Manager: A PPC Executive focuses on day-to-day campaign management and optimization, while a PPC Manager oversees multiple accounts, mentors junior team members, and contributes to strategic decision-making.
• PPC Executive vs. Digital Marketing Specialist: A PPC Executive specializes in paid advertising, while a Digital Marketing Specialist has a broader focus on various digital marketing channels, such as SEO, content marketing, and social media marketing.
• PPC Executive vs. Account Executive: An Account Executive focuses on client relationships and account management, while a PPC Executive specializes in paid advertising campaign management and optimization.

ASSUMPTION: This role offers a unique opportunity to specialize in PPC and gain valuable experience working with a variety of cool brands across different industries and regions.

📝 Sample Projects

• Optimizing a Google Ads campaign for a retail client to improve click-through rate and conversion rate.
• Analyzing a client's website data using Google Analytics to identify trends and make data-driven recommendations for improving user experience and conversions.
• Managing a TikTok Ads campaign for a brand looking to reach a younger audience and increase brand awareness.

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities that a PPC Executive may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in the role of a PPC Executive?
• How does the company support the professional development and growth of its employees?
• What are the most challenging aspects of working in a small but fast-growing team, and how do you overcome them?
• How does the company ensure effective communication and collaboration in a hybrid work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your enthusiasm for digital advertising and PPC.
• Prepare examples of your problem-solving skills and how you've applied them in previous roles or projects.
• Research Clean Digital's company values and be prepared to discuss how you align with them during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.