πΉ Job Title: PPC Expert
πΉ Company: Infasta
πΉ Location: Hyderabad, Telangana, India
πΉ Job Type: Full-time
πΉ Category: IT Services and IT Consulting
πΉ Date Posted: May 22, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of expertise in PPC management and a strong understanding of digital marketing trends to drive successful campaigns.
β Improve performance of a dedicated client portfolio comprised of lifestyle brands
β Create, execute, and optimize campaigns on paid social platforms (Facebook, Instagram, LinkedIn, etc.)
β Manage paid search campaigns across Google AdWords and Microsoft Ad Centre
β Conduct competitor analysis, keyword research, and create compelling copy for campaigns
β Champion the development of new Paid Media tactics and initiatives
β Work with internal teams to create high-converting landing pages and effective SEO strategies
β Consistently review and optimize campaigns to drive performance
β Manage organic traffic and community management
β Keep abreast of the latest SEM and paid media trends to create new testing strategies
β Provide feedback to clients around their campaign builds and optimization strategy
β Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
β Track, report, and analyze website analytics and PPC initiatives and campaigns
β Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
β Optimize copy and landing pages for search engine marketing
β Perform ongoing keyword discovery, expansion, and optimization
β Research and implement search engine optimization recommendations
β Research and analyze competitor advertising links
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple campaigns and ensure optimal performance.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience managing PPC accounts across Google Ads search, Facebook, and ideally one other network
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in PPC management and a proven track record of success are most likely to excel in this role.
Salary Range: INR 8-12 lakhs per annum (Based on industry standards for a PPC Expert with 4-10 years of experience in Hyderabad)
Benefits:
Working Hours: 40 hours per week, with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Expert with the required experience level in Hyderabad. Actual compensation may vary based on individual qualifications and company policy.
Industry: Infasta operates in the IT Services and IT Consulting industry, focusing on web design, mobile app development, digital marketing, and other related services.
Company Size: Infasta is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Infasta was founded in 2007 and has since grown to become a global provider of web solutions and digital marketing services.
Company Description:
Company Specialties:
Company Website: http://www.infasta.com
ASSUMPTION: Infasta's focus on delivering high-quality services and empowering businesses through technology-driven solutions makes it an attractive employer for digital marketing professionals.
Career Level: This role is suitable for experienced PPC professionals looking to advance their careers in digital marketing.
Reporting Structure: The PPC Expert will report directly to the Marketing Manager and collaborate with internal teams, including web designers, developers, and other marketing specialists.
Work Arrangement: This is an on-site role with flexible work arrangements available. Employees can expect to work 40 hours per week, with the possibility of remote work depending on project requirements.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for experienced PPC professionals looking to advance their careers in digital marketing.
Office Type: Infasta's Hyderabad office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Alimineti Madhava Reddy Flyover, Avanti Nagar, Basheer Bagh, Hyderabad, Telangana, India
Geographic Context:
Work Schedule: Employees can expect to work standard business hours, with some flexibility depending on project requirements and team needs.
ASSUMPTION: Infasta's Hyderabad office provides a modern, collaborative work environment that caters to the needs of digital marketing professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: PPC, PPC Management, Campaign Optimization, Google Ads, Facebook Ads, LinkedIn Ads, Digital Media Management, SEM, SEO, Keyword Research, Data Analysis
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their PPC experience and demonstrate their fit for the role and company culture.
ASSUMPTION: Familiarity with popular PPC platforms, analytics tools, and SEO software is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Applicants who align with Infasta's company values and work style are more likely to succeed in this role and contribute to the company's growth.
ASSUMPTION: Applicants should be prepared to manage multiple campaigns, stay up-to-date with industry trends, and thrive in a fast-paced work environment.
ASSUMPTION: Applicants should research Infasta's unique offerings and consider how their skills and experience align with the company's focus on delivering high-quality services and empowering businesses.
ASSUMPTION: Applicants should be prepared to provide examples of their PPC campaign management experience and demonstrate their ability to drive results for clients.
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and company, and provide insight into their fit for the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.