PPC Manager

📌 Core Information

🔹 Job Title: PPC Manager

🔹 Company: ASOS

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive PPC strategies aligned with overall marketing objectives and budget.
• Managing and optimizing PPC campaigns across various platforms, including Google Ads, Microsoft Advertising, and Apple Search Ads.
• Driving profitable growth in assigned territories by working closely with the PPC Lead and Trade team.
• Monitoring and analyzing KPIs, providing regular reports with clear explanations and actionable recommendations.
• Staying up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape.

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and campaign management skills. The ideal candidate will have a proven track record in PPC management and a strong understanding of the digital marketing landscape.

📋 Key Responsibilities

✅ Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget.

✅ Create, manage, and optimize PPC campaigns across various platforms (e.g., Google Ads, Microsoft Advertising, Apple Search Ads).

✅ Manage Google Merchant Center (GMC) for assigned markets, including troubleshooting feed issues and setting up GMC promotions to maximize exposure of the trade calendar.

✅ Effectively manage and monitor PPC budgets, ensuring efficient spend and maximizing ROAs.

✅ Continuously monitor and analyze KPIs, providing regular, insightful reports with clear explanations and actionable recommendations for improvement.

✅ Generate regular and insightful reports on campaign performance, communicating effectively with the marketing team and other departments.

✅ Design and execute A/B tests to continually optimize performance.

✅ Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC landscape, evaluating and implementing new features and technologies.

✅ Manage and develop PPC Executive, fostering their professional growth and development (depending on team structure).

ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work both independently and collaboratively within a dynamic team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience managing and optimizing PPC campaigns with a demonstrable track record of success.

Required Skills:

• Extensive experience with SA360, Google Ads, Apple Search Ads, and Microsoft Ads (required).
• Experience with Google Shopping & Merchant Center (required), UAC, YouTube, Google Analytics (preferred).
• Demonstrable understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, and Programmatic channels).
• Demonstrable passion for working in the Retail industry with a commercial mindset.
• Excel super user. Experience with Looker a bonus!
• Experience managing direct reports, including responsibility for training and development.
• Is a hands-on manager who is highly detail-oriented.

Preferred Skills:

• Google Ads and/or Microsoft Advertising certifications.
• Familiarity with marketing automation platforms.
• Experience managing large-scale PPC budgets.
• European market experience or language capabilities.

ASSUMPTION: The ideal candidate will have a strong background in PPC management, with a proven track record of driving profitable growth in assigned territories. They will also have a solid understanding of the digital marketing landscape and a passion for working in the retail industry.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on industry standards for a PPC Manager role in London)

Benefits:

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ASOS operates in the competitive retail apparel and fashion industry, focusing on the 20-something market. The company has a strong online presence and offers a wide range of products, including clothing, footwear, accessories, and beauty products.

Company Size: ASOS is a mid-sized company with approximately 3,000 employees globally. This size allows for a more agile and entrepreneurial atmosphere, encouraging creativity and innovation.

Founded: ASOS was founded in 2000 and has since grown to become a global fashion destination for 20-somethings.

Company Description:

• ASOS exists to give people the confidence to be whoever they want to be, both in terms of their customers and their employees.
• The company encourages authenticity, bravery, creativity, and discipline, fostering a truly entrepreneurial attitude.
• ASOS offers a global reach and immerses employees in creative worlds, providing opportunities for personal growth and development.

Company Specialties:

• Internet
• E-commerce
• Retail
• Technology
• E-retail
• Online shopping
• Fashion
• International
• Beauty

Company Website: asoscareers.asos.com

ASSUMPTION: ASOS is a dynamic and innovative company that values creativity, authenticity, and entrepreneurship. The company's focus on the 20-something market and global reach provide unique opportunities for employees to grow and develop their skills.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with the opportunity for growth and development within the PPC team and the wider marketing department.

Reporting Structure: The PPC Manager will report directly to the PPC Lead and work closely with the Trade team to drive profitable growth in assigned territories.

Work Arrangement: This role is on-site, with the opportunity for flexible working arrangements depending on team structure and business needs.

Growth Opportunities:

• Progression to a senior PPC role or management position within the PPC team or wider marketing department.
• Expanding skills and knowledge in digital marketing, with the opportunity to work on various campaigns and platforms.
• Potential to work on international projects, gaining exposure to different markets and cultures.

ASSUMPTION: This role offers significant opportunities for growth and development, both within the PPC team and the wider marketing department. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: ASOS' London headquarters is a modern, open-plan office space that fosters collaboration and creativity.

Office Location(s): Hampstead Road, London, NW1 7FB, UK

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion industry and a wide range of cultural attractions.
• The office is located in the Camden borough, close to public transportation links and various amenities.
• London offers a competitive job market, with numerous opportunities for professional growth and development.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with the opportunity for flexible working arrangements depending on team structure and business needs.

ASSUMPTION: ASOS' London headquarters provides a dynamic and collaborative work environment, with easy access to public transportation and various amenities. The ideal candidate will be comfortable working in a bustling city environment and enjoy the diverse cultural offerings that London has to offer.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission.
• Phone or video screening with the Talent team.
• Face-to-face interview with the hiring manager and a member of the PPC team.
• Final interview with the PPC Lead and a member of the senior leadership team.

Key Assessment Areas:

• PPC campaign management and optimization skills.
• Data analysis and interpretation abilities.
• Strategic thinking and planning capabilities.
• Communication and collaboration skills, both written and verbal.

Application Tips:

• Tailor your CV and cover letter to highlight your relevant PPC experience and skills.
• Provide specific examples of successful PPC campaigns you have managed and the results you achieved.
• Demonstrate your understanding of the retail industry and ASOS' unique selling points.

ATS Keywords: PPC, Google Ads, Microsoft Advertising, Apple Search Ads, Google Merchant Center, campaign management, optimization, data analysis, retail, fashion, marketing, strategy, budget management, A/B testing

ASSUMPTION: ASOS' application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will have a strong background in PPC management, a passion for the retail industry, and the ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Apple Search Ads
• Google Merchant Center
• Google Analytics
• Looker
• Excel

ASSUMPTION: The ideal candidate will have extensive experience with the listed tools and technologies, with a strong understanding of their features and functionalities.

👔 Cultural Fit Considerations

Company Values:

• Be yourself
• Think big
• Work together
• Never rest

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Creative and innovative
• Data-driven and analytical

Self-Assessment Questions:

• How do you embody ASOS' core values in your daily work?
• Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
• How do you stay up-to-date with the latest trends and best practices in the PPC landscape?

ASSUMPTION: ASOS values authenticity, creativity, and collaboration, fostering a dynamic and entrepreneurial work environment. The ideal candidate will be comfortable working in a fast-paced, data-driven environment and be able to thrive in a team-oriented setting.

⚠️ Potential Challenges

• Managing a large-scale PPC budget, requiring strong budget management and forecasting skills.
• Working in a fast-paced, dynamic environment, with the need to adapt quickly to changes and new priorities.
• Collaborating with various teams and stakeholders, requiring strong communication and interpersonal skills.
• Staying up-to-date with the latest trends and best practices in the PPC landscape, requiring continuous learning and development.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment. They will also have strong communication and interpersonal skills, allowing them to collaborate effectively with various teams and stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Senior PPC Manager or Head of PPC, with a focus on driving profitable growth in assigned territories.
• Unlike these roles, the PPC Manager will report directly to the PPC Lead and work closely with the Trade team to achieve common goals.
• Career progression in this role may lead to a senior PPC role or management position within the PPC team or wider marketing department.

ASSUMPTION: This role offers a unique opportunity to work closely with the PPC Lead and Trade team, driving profitable growth in assigned territories. The ideal candidate will have a strong background in PPC management and a passion for working in the retail industry.

📝 Sample Projects

• Developing and implementing a comprehensive PPC strategy for a new product launch, driving significant traffic and conversions.
• Managing and optimizing PPC campaigns across multiple platforms, achieving a 20% increase in ROAs within the first three months.
• Collaborating with the Trade team to maximize exposure of the trade calendar, driving a 15% increase in sales during key promotional periods.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and implement comprehensive PPC strategies, manage and optimize campaigns, and collaborate effectively with other teams to achieve common goals.

❓ Key Questions to Ask During Interview

• Can you describe the PPC team's structure and how this role fits within it?
• How does the PPC team collaborate with other departments, such as the Trade team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ASOS support the professional development and growth of its PPC team members?
• What are the most challenging aspects of working in the PPC team at ASOS?

ASSUMPTION: These questions are designed to provide insight into the PPC team's structure, dynamics, and priorities, as well as ASOS' approach to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your CV and cover letter to highlight your relevant PPC experience and skills, providing specific examples of successful campaigns you have managed.
• Prepare for your interview by researching ASOS' unique selling points and demonstrating your understanding of the retail industry.
• Follow up with the hiring manager one week after your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.