📌 Core Information
🔹 Job Title: PPC Manager
🔹 Company: Bonneville International
🔹 Location: SLC Triad Center, Salt Lake City, UT
🔹 Job Type: Full-Time, Hybrid (1 day/month on-site)
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (1 day/month) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a team of PPC Specialists
- Developing, implementing, and optimizing pay-per-click advertising campaigns
- Collaborating with department managers and account reps
- Monitoring and analyzing campaign performance
- Staying updated on industry trends and adjusting strategies accordingly
ASSUMPTION: This role requires a balance of strategic thinking, strong analytical skills, and the ability to drive performance improvements while managing a team.
📋 Key Responsibilities
✅ Oversee the PPC team workflow and day-to-day activities
✅ Work on campaign strategy with PPC Specialists and account reps
✅ Collaborate with department managers on team building and processes
✅ Work with provider reps directly to enhance overall performance of campaigns
✅ Launch and optimize various PPC campaigns
✅ Perform day-to-day campaign activities, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc.
✅ Conduct in-depth keyword research and planning
✅ Track KPIs to assess performance and produce reports for management
✅ Regularly analyze the industry to determine changes in customer behavior and adjust strategy
✅ Collaborate with other markets and teams to ensure campaign goals and expectations are met
✅ Make recommendations to PPC Specialists on larger client accounts
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3 years of managing a PPC team
Required Skills:
- Proven expertise with Conversion Rate Optimizations
- Strong knowledge of Google tools such as GA4, GTM, Zapier, etc.
- Strong analytical skills and attention to detail
- Ability to work independently and meet challenging deadlines
- Positive, flexible, and well-organized
- Google Ads Certified
Preferred Skills:
- Experience with enterprise-level Paid Search campaigns
- Knowledge of other advertising platforms (e.g., Bing Ads, Facebook Ads, etc.)
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in PPC management, with a focus on team leadership and performance optimization.
💰 Compensation & Benefits
Salary Range: $50,000 - $97,000 (based on experience and qualifications)
Benefits:
- Robust, affordable medical, dental, and vision coverage with no wait period for enrollment
- 401(k) with Company match and employer-funded retirement account, both fully vested from day one
- Paid leave for new parents under Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
- Paid time off for volunteering (40 hours per year)
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Working Hours: Full-time, Monday-Friday, with flexible scheduling and one day per month on-site
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Manager role with the given experience level. Benefits are comprehensive and designed to support employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Bonneville International is a leader in broadcasting, operating 22 radio stations and the NBC Affiliate TV station, KSL TV 5, across six markets. They focus on building up, connecting, informing, and celebrating communities and families.
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1964, with a rich history in broadcasting and a commitment to community engagement.
Company Description:
- Bonneville International has been a leader in broadcasting for over 50 years
- Operates 22 radio stations and the NBC Affiliate TV station, KSL TV 5
- Supports local communities through responsive public affairs programming, local PSA campaigns, on-site live broadcasts, and news-gathering capabilities
Company Specialties:
- Broadcast Media Production and Distribution
- Radio and TV Broadcasting
- Community Engagement
Company Website: http://www.bonneville.com
ASSUMPTION: Bonneville International is a well-established company with a strong commitment to community involvement and employee growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The PPC Manager will report directly to the Marketing Director and oversee a team of PPC Specialists.
Work Arrangement: Hybrid, with one day per month required on-site and remote flexibility for the rest of the week.
Growth Opportunities:
- Advancement within the marketing department (e.g., Senior PPC Manager, Marketing Manager)
- Expansion into other areas of the company (e.g., Sales, Management, etc.)
- Professional development through training, workshops, and mentorship programs
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and resources.
Office Location(s): SLC Triad Center, Salt Lake City, UT
Geographic Context:
- Salt Lake City, UT, is a vibrant, growing metropolitan area with a population of over 1.2 million
- The SLC Triad Center is a bustling business district with easy access to public transportation, dining, and entertainment options
- The region offers a diverse range of cultural, recreational, and outdoor activities
Work Schedule: Full-time, Monday-Friday, with flexible scheduling and one day per month on-site
ASSUMPTION: The work environment is collaborative, supportive, and designed to foster employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Marketing Director
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- PPC management skills and experience
- Team leadership and collaboration
- Analytical and problem-solving skills
- Adaptability and flexibility in a dynamic work environment
Application Tips:
- Highlight your PPC management experience and achievements
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions focused on team leadership, problem-solving, and adaptability
- Research Bonneville International and the local market to demonstrate your understanding of the company and its mission
ATS Keywords: PPC, PPC Management, Google Ads, GA4, GTM, Zapier, Conversion Rate Optimization, Team Leadership, Marketing Strategy, Campaign Optimization, Performance Monitoring, Keyword Research
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads
- GA4
- GTM
- Zapier
- Other relevant PPC and marketing tools (e.g., SEMrush, Ahrefs, etc.)
ASSUMPTION: The required tools and technologies are industry-standard and designed to support effective PPC management and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Community
- Innovation
- Fun
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
- Supportive of work-life balance and employee well-being
Self-Assessment Questions:
- How do you embody the company values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or team dynamics. How did you handle it, and what was the outcome?
- How do you prioritize and manage multiple projects and deadlines while maintaining a strong focus on quality and attention to detail?
ASSUMPTION: Bonneville International values a positive, collaborative work environment that supports employee growth and success.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing strategic planning and hands-on campaign management
- Keeping up with industry trends and algorithm changes
- Adapting to a hybrid work arrangement with one day per month on-site
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- PPC Manager vs. Senior PPC Manager: The main difference is the level of team leadership and strategic planning required
- PPC Manager vs. Marketing Manager: The PPC Manager role is more specialized and focused on PPC campaign management, while the Marketing Manager role oversees a broader range of marketing channels and strategies
- Career path comparison: PPC Manager → Senior PPC Manager → Marketing Manager → Director of Marketing → Vice President of Marketing
ASSUMPTION: The PPC Manager role is a specialized, mid-level marketing position with opportunities for growth and advancement within the marketing department and the company as a whole.
📝 Sample Projects
- Developing and implementing a comprehensive PPC strategy for a new client
- Optimizing an existing PPC campaign to improve conversion rates and reduce cost-per-acquisition
- Conducting keyword research and planning for a seasonal marketing campaign
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop, implement, and optimize PPC campaigns while managing a team and collaborating with stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the PPC team?
- How does the PPC team collaborate with other marketing departments and stakeholders?
- What are the most significant challenges facing the PPC team currently, and how can this role help address them?
- How does Bonneville International support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the team, and the company, as well as their ability to contribute to the team's success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PPC management experience and skills
- Prepare for behavioral and situational interview questions focused on team leadership, problem-solving, and adaptability
- Research Bonneville International and the local market to demonstrate your understanding of the company and its mission
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
