G

PPC Manager (EverHelp)

Genesis
Full-time
Remote
Worldwide
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: PPC Manager (EverHelp)

πŸ”Ή Company: Genesis

πŸ”Ή Location: Kyiv, Ukraine (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 25, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and scaling B2B advertising campaigns across multiple platforms
  • Analyzing key performance indicators and optimizing campaigns
  • Coordinating with cross-functional teams to improve conversion rates
  • Developing and implementing media plans and performance strategies

ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong analytical and communication skills.

πŸ“‹ Key Responsibilities

βœ… Launch, optimize, and scale B2B advertising campaigns in Google Ads, LinkedIn Ads, Microsoft Ads, and other platforms

βœ… Plan and test new hypotheses for omnichannel launches (Search, Performance Max, Discovery, Lead Gen, etc.)

βœ… Analyze key performance indicators and prepare reporting

βœ… Conduct A/B testing and improve advertising creatives

βœ… Set up event tracking, conversions, and user journey tracking

βœ… Coordinate the creation of advertising creatives and landing pages

βœ… Select relevant semantics and target audiences for effective targeting

βœ… Develop media plans and forecast advertising campaign results

βœ… Analyze the market and competitors to improve performance strategy and product

βœ… Collaborate with sales, SDR, and brand teams to achieve common results and improve conversion rates

ASSUMPTION: This role requires a strong focus on results and the ability to work independently to drive tasks forward.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in PPC management

Required Skills:

  • Proven experience with Google Ads, Meta Ads, and LinkedIn Ads
  • Strong analytical thinking and data-driven decision-making skills
  • Familiarity with GA4, GTM, Looker Studio, or similar analytics tools
  • Experience with Keyword Planner and other semantic research tools
  • Excellent communication and presentation skills
  • High level of responsibility and attention to detail
  • Ability to work independently and drive tasks to completion

Preferred Skills:

  • Experience with HubSpot and ABM/B2B intent platforms (Demandbase, 6sense, ZoomInfo, etc.)
  • End-to-end analytics experience
  • Background in SaaS, software development, or outsourcing services

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the SaaS industry will be at an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: The average salary for a PPC Manager in Kyiv, Ukraine ranges from β‚΄50,000 to β‚΄80,000 per month, depending on experience and skills. This role is expected to fall within this range.

Benefits:

  • 20+ days of vacation
  • Unlimited sick leave
  • Medical insurance
  • 10 additional healthcare days
  • Corporate doctor and psychologist
  • Continuous learning and development opportunities
  • Remote work options
  • Corporate discounts

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and market research. The actual salary may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Genesis is a multinational IT company that provides a full range of services. With over 1,500 employees across five countries, they serve over 200 million unique users monthly and are one of the largest partners of Facebook, Google, Snapchat, and Apple in Eastern Europe.

Company Size: Genesis has 170 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment, with opportunities for growth and advancement.

Founded: Genesis was founded in 2020 and has since grown to become a leading IT company in Eastern Europe.

Company Description:

  • Genesis offers a full range of IT services, including software development, digital marketing, and outsourcing
  • The company is committed to supporting the Ukrainian economy and has taken steps to ensure the safety and well-being of its employees during the current conflict
  • Genesis is a privately held company with a strong focus on innovation and growth

Company Specialties:

  • Software development
  • Digital marketing
  • Outsourcing

Company Website: holywater.tech

ASSUMPTION: Genesis is a well-established and reputable IT company with a strong commitment to its employees and the Ukrainian economy.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in PPC management. The role offers opportunities for growth and advancement within the company.

Reporting Structure: The PPC Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, SDR, and brand teams.

Work Arrangement: This role is remote-friendly, with the option to work from the Kyiv or Lviv office or remotely.

Growth Opportunities:

  • Advancement to a Senior PPC Manager or Team Lead role
  • Expansion into other marketing or management roles within the company
  • Opportunities to work on high-impact projects and campaigns

ASSUMPTION: This role offers significant opportunities for growth and advancement within the company, particularly for candidates with strong performance and a desire to take on more responsibility.

🌍 Location & Work Environment

Office Type: Genesis has offices in Kyiv and Lviv, with a remote-friendly work environment.

Office Location(s): Kyiv, Ukraine (Remote)

Geographic Context:

  • Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
  • The city is known for its rich history, vibrant culture, and diverse architecture
  • Kyiv offers a high quality of life, with affordable housing, a low cost of living, and a thriving tech industry

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Kyiv offers a unique blend of history, culture, and affordability, making it an attractive location for both work and leisure.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment or case study
  • Final interview with the hiring manager

Key Assessment Areas:

  • Technical skills in PPC management
  • Analytical and problem-solving skills
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for the technical assessment or case study by reviewing your PPC management experience and brushing up on your analytical skills
  • Research the company and be prepared to discuss your alignment with their values and mission

ATS Keywords: PPC, Google Ads, Meta Ads, LinkedIn Ads, A/B testing, conversion tracking, media planning, performance strategy, B2B marketing, SaaS

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads (Facebook Ads, Instagram Ads)
  • LinkedIn Ads
  • GA4 (Google Analytics 4)
  • GTM (Google Tag Manager)
  • Looker Studio (formerly Google Data Studio)
  • Keyword Planner
  • HubSpot (optional)
  • ABM/B2B intent platforms (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Customer focus

Work Style:

  • Results-driven
  • Data-driven
  • Collaborative
  • Adaptable

Self-Assessment Questions:

  • Do you have a strong track record of success in PPC management?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative, team-based setting?

ASSUMPTION: Candidates who are results-driven, data-focused, and comfortable working in a collaborative environment are likely to be a strong fit for this role.

⚠️ Potential Challenges

  • Managing multiple advertising campaigns simultaneously
  • Keeping up with industry trends and best practices
  • Collaborating effectively with cross-functional teams
  • Working remotely and managing time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a PPC Specialist or SEM Manager role, but with a greater focus on B2B marketing and cross-functional collaboration
  • In the Ukrainian market, PPC Manager salaries range from β‚΄50,000 to β‚΄80,000 per month, depending on experience and skills
  • This role offers opportunities for growth and advancement within the company, with potential career paths including Senior PPC Manager or Team Lead roles

ASSUMPTION: This role is well-suited for candidates with experience in PPC management and a strong interest in B2B marketing and cross-functional collaboration.

πŸ“ Sample Projects

  • Developing and implementing a media plan for a new product launch
  • Optimizing a B2B advertising campaign to improve conversion rates
  • Conducting A/B testing to improve advertising creatives and landing pages

ASSUMPTION: These projects are representative of the types of tasks and initiatives that a PPC Manager in this role might be expected to undertake.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What are the most significant challenges facing the company and this role in the near future?
  • How does the company approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for this role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the company's careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for the technical assessment or case study by reviewing your PPC management experience and brushing up on your analytical skills
  • Research the company and be prepared to discuss your alignment with their values and mission
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.