📌 Core Information
🔹 Job Title: PPC Manager
🔹 Company: Talent Hackers
🔹 Location: Lagos, Nigeria
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (EST time zone)
🚀 Job Overview
Key aspects of this role include:
- Leading Meta (Facebook/Instagram) advertising campaigns for multiple DTC brands
- Owning the entire Meta growth loop, from strategy to execution
- Collaborating with internal LLM and Gen-AI tools to enhance creative efficiency
- Working in a fast-paced startup environment
- Aligning with performance KPIs like NC-ROAS and retention
ASSUMPTION: This role requires a high level of autonomy and initiative, as you'll be managing campaigns end-to-end. Strong communication and data-driven decision-making skills are crucial for success.
📋 Key Responsibilities
✅ Own the Meta growth loop - Plan, launch, scale, and prune campaigns to hit The Brand’s NC-ROAS and retention KPIs across every active brand.
✅ Ad Concept Creation / brand - Research personas → surface desires & pain points → deliver 5–10 performance concepts per week per brand with clear hooks, angles, and asset briefs for the creative squad.
✅ Hook mining & copywriting - Continuously mine comments, UGC, surveys, and competitor ads to fuel fresh headlines, primary text, and CTA variants; maintain an up-to-date swipe file.
✅ Budget & pacing control - Keep spend aligned with company-set budgets tied to KPI goals; flag anomalies early and recommend adjustments.
✅ Dashboard upkeep - Maintain a single, high-level Google-Sheet view that consolidates Meta data across brands—so performance shifts surface fast and action can follow.
✅ Experiment roadmap - Own a rolling 4-week backlog of audience and creative tests; document hypotheses, results, and next steps.
✅ AI-first collaboration - Leverage our internal LLM & Gen-AI toolset to tag winning assets, auto-generate briefs, and cut creative cycle time by ≥ 25 %.
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data analysis. Strong organizational skills and attention to detail are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of profitably managing Meta ad budgets ≥ $50 K/mo for DTC brands
Required Skills:
- Exceptional marketing mindset with a knack for spotting untapped growth levers
- Demonstrated experience identifying audiences and targeting ads to them effectively
- LLM-powered ideation – advanced ChatGPT (or similar) prompting to 10× concept volume, depth, and originality
- Proven copy & hook craft backed by a portfolio of ads that materially lifted CTR and lowered CAC—plus the ability to explain why they worked
- Fluent in Google Sheets; comfortable building and owning multi-brand dashboards
- Strong written and verbal English communication skills
- Startup bias-for-action – ships tests fast, iterates faster
Preferred Skills:
- Certifications in Meta Ads, TikTok Ads, and/or Google Ads
- Familiarity with Gmail and Slack for internal comms
ASSUMPTION: Given the remote nature of this role, strong self-motivation and time management skills are assumed.
💰 Compensation & Benefits
Salary Range: $600 - 1,000 per month (This is an estimate based on industry standards for a PPC Manager role in Nigeria)
Benefits:
- Remote work with flexible hours
- Opportunity to work with cutting-edge AI tools
- Potential for career growth in a fast-paced startup environment
Working Hours: Full-time, EST time zone (Flexible, with a focus on results and deliverables)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Talent Hackers operates in the technology and internet industry, focusing on AI-driven recruitment solutions.
Company Size: Talent Hackers is a small startup with 11-50 employees, offering a dynamic and agile work environment.
Founded: Talent Hackers was founded in 2019, with a mission to revolutionize the recruitment industry through data-driven and AI-powered solutions.
Company Description:
- Talent Hackers is the first nodal distributed network platform for the search and recruitment of technology and digital professionals based on paid referrals.
- The company uses AI and data-driven techniques to distribute job offers to key profiles, activating passive talent.
- Talent Hackers' collaborative model is based on a paid referral system, allowing anyone to share job offers with their network and be rewarded if a referral is hired.
Company Specialties:
- AI-driven recruitment solutions
- Data analysis and distribution
- Paid referral systems
- Digital marketing techniques
Company Website: trytalenthackers.com
ASSUMPTION: As a startup, Talent Hackers values innovation, adaptability, and a growth mindset. Candidates should be comfortable working in a fast-paced, ever-changing environment.
📊 Role Analysis
Career Level: This role is suitable for experienced PPC managers looking to take on a leadership role in managing Meta advertising campaigns for multiple DTC brands.
Reporting Structure: The PPC Manager will report directly to the marketing team and collaborate closely with the creative squad and other internal teams.
Work Arrangement: This is a remote, full-time position with flexible hours, focused on results and deliverables.
Growth Opportunities:
- As the company grows, there may be opportunities to take on additional responsibilities or move into a management role.
- Talent Hackers' focus on AI and data-driven solutions offers opportunities to learn and develop new skills in these areas.
ASSUMPTION: Given the startup nature of the company, growth opportunities may vary and depend on the company's success and expansion.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Lagos, Nigeria
Geographic Context:
- Lagos is the largest city in Nigeria and a major economic hub, offering a vibrant and dynamic work environment.
- The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere within the EST time zone.
- Nigeria has a tropical climate, with high temperatures and humidity year-round.
Work Schedule: Full-time, with flexible hours focused on results and deliverables
ASSUMPTION: Given the remote nature of this role, candidates should be comfortable working independently and managing their own time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- Skills assessment or case study to evaluate problem-solving and creative thinking
- Final interview with the marketing team to discuss the role in more detail and answer any questions
Key Assessment Areas:
- PPC and Meta advertising expertise
- Creative problem-solving and copywriting skills
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience managing Meta ad budgets and driving results for DTC brands.
- Include examples of successful ad campaigns and the strategies behind them.
- Demonstrate your ability to think creatively and solve problems by providing specific examples from your past experiences.
- Tailor your resume and cover letter to emphasize the skills and qualifications required for this role.
ATS Keywords: PPC, Meta advertising, DTC brands, campaign management, creative concepting, copywriting, data analysis, Google Sheets, AI collaboration, startup environment, performance metrics, retention strategies, hook mining
ASSUMPTION: As a startup, Talent Hackers' interview process may be more flexible and adaptable than larger companies, with a focus on finding the best fit for the team and the role.
🛠️ Tools & Technologies
- Meta (Facebook/Instagram) advertising platform
- Google Sheets
- AI-powered LLM and Gen-AI tools
- Gmail and Slack for internal communications
ASSUMPTION: The tools and technologies required for this role may evolve as the company continues to develop and implement new AI-driven solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Data-driven decision making
- Customer focus and results orientation
Work Style:
- Agile and adaptable, with a focus on results and deliverables
- Strong communication and collaboration skills
- Comfortable working independently and managing own time effectively
- Proactive and solution-oriented, with a bias for action
Self-Assessment Questions:
- Do you thrive in fast-paced, startup environments and enjoy working with cutting-edge AI tools?
- Are you comfortable managing your own time and working independently?
- Do you have a strong marketing mindset and a knack for spotting untapped growth levers?
ASSUMPTION: As a startup, Talent Hackers values candidates who are adaptable, innovative, and results-driven, with a strong cultural fit for the company's mission and values.
⚠️ Potential Challenges
- The fast-paced nature of the startup environment may require quick decision-making and adaptability.
- The role involves managing multiple campaigns for different DTC brands, which may require strong organizational skills and attention to detail.
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
- The focus on AI and data-driven solutions may require continuous learning and adaptation to new tools and technologies.
ASSUMPTION: Given the nature of the role and the company, candidates should be comfortable working in a fast-paced, ever-changing environment and be able to adapt quickly to new challenges and opportunities.
📈 Similar Roles Comparison
- This role is unique in its focus on leading Meta advertising campaigns for multiple DTC brands using AI-driven tools and techniques.
- Compared to other PPC manager roles, this position offers the opportunity to work with cutting-edge AI solutions and drive results in a fast-paced startup environment.
- Career progression in this role may involve moving into a management or leadership position within the marketing team or exploring opportunities in other areas of the business as the company grows.
ASSUMPTION: Given the unique nature of this role and the company, candidates should be comfortable working in a fast-paced, innovative environment and be open to new challenges and opportunities.
📝 Sample Projects
- Developing and executing a successful Meta advertising campaign for a DTC brand, driving results and exceeding NC-ROAS and retention KPIs.
- Collaborating with the creative squad to create and test multiple ad concepts, optimizing for performance and engagement.
- Analyzing campaign data to identify trends, insights, and opportunities for optimization, and presenting findings to the marketing team.
ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your experience managing Meta ad budgets and driving results for DTC brands.
- Prepare examples of successful ad campaigns and the strategies behind them to demonstrate your creative problem-solving and copywriting skills.
- Follow up with the Talent Hackers team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
