📌 Core Information
🔹 Job Title: PPC Marketing Specialist
🔹 Company: XPEL
🔹 Location: San Antonio, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing global PPC campaigns across various platforms
- Conducting keyword research, ad copywriting, and A/B testing
- Monitoring campaign performance and making data-driven decisions
- Collaborating with internal teams to align Paid Marketing strategies
- Managing and optimizing large budgets and high-volume campaigns
ASSUMPTION: This role requires a strategic thinker with excellent analytical skills, a keen eye for detail, and strong communication skills to succeed in a dynamic marketing team environment.
📋 Key Responsibilities
✅ Develop and manage paid search campaigns across various platforms, including Google Ads, YouTube Ads, Bing Ads, Meta Ads, Reddit Ads, Amazon Ads, and LinkedIn Ads
✅ Conduct keyword research, ad copywriting, and A/B testing to improve ad relevance and click-through rates
✅ Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign budgets and targeting
✅ Implement and manage enhanced conversion tracking using Google Tag Manager, GA4, and platform-specific tools to improve attribution accuracy
✅ Manage and optimize XPEL ad campaigns globally and collaborate with regional marketing teams to ensure alignment in messaging, goals, and execution
✅ Work closely with the Analytics team to create and maintain reporting dashboards in Power BI, delivering insights to guide budget allocation and campaign optimization across regions
✅ Collaborate with internal teams including Analytics, Regional Marketing, and Creative to align Paid Marketing strategies with broader marketing objectives
✅ Frequently communicate key learnings, actionable strategies, testing opportunities, and performance insights to internal stakeholders
✅ Manage and reconcile paid advertising budgets, including pacing and bid management
✅ Utilize bid management tools and data modeling to maximize the effectiveness of paid campaigns
✅ Conduct thorough XPEL sector and competitor analysis to help evolve content and targeting strategies
✅ Analyze campaign performance and devise actions to improve visibility, performance, and ROI
ASSUMPTION: This role involves a high level of autonomy and requires the ability to manage multiple complex campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: Minimum 3 years of experience managing paid search campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads
Required Skills:
- Proven track record of successfully managing and optimizing PPC campaigns to achieve business objectives
- Experience managing global campaigns and collaborating across regions or business units
- Strong analytical skills and proficiency with analytics platforms such as Google Analytics, Power BI, Tableau, and Google Data Studio
- Proficiency in building and maintaining custom reporting dashboards (especially Power BI)
- Knowledge of keyword research tools and bid management platforms
- Excellent written and verbal communication skills, with the ability to present data and recommendations clearly
- Experience implementing enhanced conversion tracking using GTM and GA4
- High attention to detail and ability to manage multiple complex campaigns simultaneously
- Proficiency in Microsoft Excel and Google Workspace tools
- Experience with A/B testing and CRO best practices
- Ability to work independently and as part of a collaborative team with a proactive mindset
- Experience managing large budgets and high-volume campaigns
Preferred Skills:
- Agency-side experience preferred
- Google Ads and Google Analytics certifications are a plus
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the need to communicate effectively with both internal teams and clients.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a mid-senior level PPC marketing role in San Antonio, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on XPEL products and services
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are typical for a company of XPEL's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Parts Manufacturing. XPEL specializes in protective films and coatings, including automotive paint protection film, surface protection film, automotive and commercial/residential window films, and ceramic coatings.
Company Size: 201-500 employees. As a mid-sized company, XPEL offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 1997. XPEL has been providing high-quality products and leading customer service for over two decades.
Company Description:
- XPEL is a leading provider of protective films and coatings, with a global footprint and a network of trained installers
- The company is dedicated to exceeding customer expectations by providing high-quality products, leading customer service, expert technical support, and world-class training
- XPEL is publicly traded on Nasdaq under the symbol “XPEL”
Company Specialties:
- Protective Films
- Paint Protection Film
- Window Film
- Ceramic Coatings
- Surface Protection
- Software
- Window Tint
Company Website: http://www.xpel.com
ASSUMPTION: XPEL's focus on quality and customer service makes it an attractive employer for candidates seeking a company that values excellence and continuous improvement.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The PPC Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including Analytics, Regional Marketing, and Creative.
Work Arrangement: On-site, with occasional flexibility for remote work as needed.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or a similar role
- Expansion into other areas of the business, such as sales, product development, or operations
- Opportunities to work on global campaigns and collaborate with regional marketing teams
ASSUMPTION: XPEL's global presence and diverse product offerings provide ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment
Office Location(s): 3251 I-35, San Antonio, Texas, US
Geographic Context:
- San Antonio is the second-largest city in Texas and offers a diverse range of cultural, recreational, and entertainment options
- The city has a humid subtropical climate, with mild winters and hot, humid summers
- San Antonio is home to several major industries, including healthcare, government, and tourism
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for occasional overtime as needed)
ASSUMPTION: San Antonio's vibrant culture and affordable cost of living make it an attractive location for both experienced professionals and those looking to establish their careers.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Manager and/or other members of the marketing team
- Final interview with the Director of Marketing or another senior leader
- Background check and reference check (if applicable)
Key Assessment Areas:
- PPC campaign management experience and skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with XPEL's values
Application Tips:
- Highlight your relevant experience and achievements in PPC campaign management
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research XPEL's products, services, and company culture to demonstrate your interest and enthusiasm for the role
ATS Keywords: PPC, Paid Search, Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Campaign Management, Keyword Research, Ad Copywriting, A/B Testing, Analytics, Power BI, Global Campaigns, Collaboration, Marketing Strategy
ASSUMPTION: XPEL's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the company.
🛠️ Tools & Technologies
- Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Google Analytics, Power BI, Tableau, Google Data Studio, Google Tag Manager, GA4
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Quality: XPEL is committed to providing high-quality products and services that meet or exceed customer expectations
- Customer Service: XPEL prioritizes exceptional customer service and support throughout the customer lifecycle
- Continuous Improvement: XPEL fosters a culture of continuous learning and improvement, encouraging employees to seek out new opportunities for growth and development
Work Style:
- Collaborative: XPEL encourages cross-functional collaboration and teamwork to drive innovation and success
- Data-Driven: XPEL relies on data and analytics to inform decision-making and optimize performance
- Dynamic: XPEL operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and proactive
Self-Assessment Questions:
- Do you have a proven track record of successfully managing and optimizing PPC campaigns to achieve business objectives?
- Are you comfortable working in a dynamic, collaborative environment and managing multiple complex campaigns simultaneously?
- Do you have strong analytical skills and proficiency with analytics platforms such as Google Analytics, Power BI, Tableau, and Google Data Studio?
- Are you able to work independently and as part of a collaborative team with a proactive mindset?
ASSUMPTION: XPEL's values and work style require candidates to be highly motivated, detail-oriented, and able to thrive in a fast-paced, data-driven environment.
⚠️ Potential Challenges
- Managing multiple complex campaigns simultaneously may require long hours and occasional overtime
- XPEL's global presence may necessitate collaboration with regional marketing teams across different time zones
- The dynamic nature of the digital marketing landscape may require continuous learning and adaptation
- San Antonio's humid subtropical climate may be uncomfortable for some individuals
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, the PPC Marketing Specialist focuses specifically on paid search campaigns and does not typically involve other marketing channels
- XPEL's global presence and diverse product offerings provide unique opportunities for growth and development not found in smaller, more specialized companies
- Career progression in this role may lead to opportunities in marketing management, product development, or other areas of the business
ASSUMPTION: This role offers a unique blend of specialization and breadth, allowing candidates to develop deep expertise in PPC marketing while also gaining exposure to various aspects of the business.
📝 Sample Projects
- Developing and executing a global PPC campaign strategy to drive traffic and conversions for a new product launch
- Conducting keyword research and ad copywriting for a seasonal marketing campaign targeting specific geographic regions
- Analyzing campaign performance data to optimize targeting, bidding, and ad creative for improved ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy and strategic thinking required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments within the organization?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does XPEL support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the day-to-day responsibilities, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
- Research XPEL's products, services, and company culture to demonstrate your interest and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
