📌 Core Information
🔹 Job Title: PPC Marketing Specialist (Remote)
🔹 Company: StudioForty9
🔹 Location: Ireland (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing client media accounts to drive lead generation and improve conversions through PPC campaigns.
- Collaborating with marketing experts to develop comprehensive strategies leveraging "joined-up thinking" for optimal client results.
- Working with clients to understand their business objectives and translate them into effective PPC strategies.
- Monitoring, evaluating, and reporting on campaign performance using relevant metrics and KPIs.
- Contributing to achieving client financial targets by meeting agreed monthly budgets and consistently high ROAS.
📌 ASSUMPTION: This role requires a strong understanding of PPC advertising, data analysis, and reporting. The ideal candidate will have experience working with multiple advertising platforms and a proven track record of driving results for clients.
📋 Key Responsibilities
✅ Campaign Management:
- Plan, create, and manage PPC campaigns across various platforms (Google Ads, Bing, etc.) to achieve set KPIs and ROAS benchmarks.
- Optimize campaigns regularly using data from campaign performance to improve results and reach client goals.
✅ Client Communication:
- Build strong relationships with clients at various levels within their organizations.
- Present strategic media solutions to non-media people and align with their overall business objectives.
✅ Collaboration:
- Work closely with other marketing channel experts to develop a full-funnel marketing solution for clients, aligning PPC activity with other channels for optimal results.
✅ Reporting and Analysis:
- Monitor, evaluate, and report on campaign performance using relevant metrics and KPIs.
- Generate weekly and monthly performance reports to agency clients, analyzing trends, goals, opportunities, and other key performance indicators.
📌 ASSUMPTION: The ideal candidate will have strong analytical skills, with the ability to translate complex data into actionable insights and effectively communicate findings to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education:
- Relevant degree or equivalent experience in digital marketing, advertising, or a related field.
Experience:
- At least 3 years of experience working in a PPC-focused role.
- Proven track record of driving results for clients through effective PPC campaign management.
Required Skills:
- Deep knowledge of developing, deploying, and optimizing PPC marketing campaigns, including paid search, shopping, and display advertising (incl. PMax) across multiple advertising platforms (Google, Bing, etc.).
- Strong analytical skills with understanding of relevant web metrics and KPIs (ROAS, CTR, CPC, etc.).
- Excellent written and presentation skills, with the ability to prepare reports and slide decks.
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
- Experience with ecommerce platforms (e.g., Shopify, BigCommerce) and retail sector.
Preferred Skills:
- Experience with SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics, GA4).
- Familiarity with ecommerce platforms and retail sector trends.
- Knowledge of programming languages (e.g., HTML, CSS, JavaScript) and web development frameworks.
📌 ASSUMPTION: The ideal candidate will have a strong understanding of the retail sector and ecommerce platforms, with the ability to adapt to new trends and technologies in the industry.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a role of this level and location)
Benefits:
- Pension scheme
- Flexible working hours (start/finish earlier or later to suit personal circumstances)
- Remote working
- Professional development opportunities (courses, training, and conference attendance)
- Weekly lunch and learns
- Daily team catch-ups on Zoom to knowledge share and problem solve
- Quarterly team building events
- Approachable management with daily slots in the founder/CEO's diary for team members to discuss any topics
- Availability of central office with open workspace in Cork, close to popular cafes and restaurants
- Onboarding buddy and individual onboarding programs tailored to new team members' roles and responsibilities
📌 ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
Company Context:
- Industry: Technology, Information, and Internet
- Company Size: 11-50 employees
- Founded: 2006
- Headquarters: Cork, Ireland
- Specialties: Ecommerce, web development, programming, web strategy, web marketing, ecommerce systems, Magento, Expression Engine, content management systems, PHP, JavaScript, Ajax, Flash, content generation, SEO, PPC, digital commerce, Shopware, and EPoS.
- Employee Count: 31
- LinkedIn Followers: 2,224
- LinkedIn Headquarters: Cork, Ireland
- LinkedIn Industry: Technology, Information, and Internet
- LinkedIn Specialties: Ecommerce, web development, programming, web strategy, web marketing, ecommerce systems, Magento, Expression Engine, content management systems, PHP, JavaScript, Ajax, Flash, content generation, SEO, PPC, digital commerce, Shopware, and EPoS.
- LinkedIn Description: StudioForty9 is a leading award-winning expert in ecommerce with over 15 years of experience partnering with 70+ retail businesses to build their success online. The team offers support and advice across strategy and consultation, solution design, UX/UI design, delivery and project management, frontend development, systems integration and custom web development, business process automation, account management and client growth services, email marketing, PPC, paid social, and SEO.
Role Analysis:
- Career Level: Mid-career level, with opportunities for growth and leadership within the team.
- Reporting Structure: The role reports directly to the Head of Growth and works closely with the Marketing Manager.
- Work Arrangement: The role is remote-friendly, with a preference for candidates based in Ireland. The team operates remotely, with an office available in Cork for those who prefer to work on-site.
- Growth Opportunities: As the company grows, there may be opportunities to lead a team and provide coaching and mentorship to team members.
- Challenges: The role may involve working with multiple clients and managing various projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🌍 Location & Work Environment
- Office Type: Central office with open workspace in Cork, close to popular cafes and restaurants.
- Office Location(s): 50 South Mall, Cork, Cork T12 ND73, IE
- Geographic Context: Cork is a vibrant city in southern Ireland, known for its English Market, Cork City Gaol, and Cork City Hall. It offers a mix of urban and rural living, with easy access to outdoor activities and a thriving cultural scene.
- Work Schedule: Flexible working hours, with the option to start/finish earlier or later to suit personal circumstances.
💼 Interview & Application Insights
- Typical Process: The interview process may include a phone or video screen, followed by one or more in-depth interviews with relevant team members. The final stage may involve a presentation or case study to assess the candidate's ability to think strategically and solve problems.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with PPC advertising, data analysis, and reporting. They should also be ready to demonstrate their understanding of the retail sector and ecommerce platforms, as well as their ability to work collaboratively with cross-functional teams.
- Application Tips:
- Highlight relevant experience with PPC advertising, data analysis, and reporting in your resume and cover letter.
- Tailor your application to emphasize your understanding of the retail sector and ecommerce platforms.
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- Research StudioForty9 and the ecommerce industry to demonstrate your enthusiasm and knowledge of the role and company.
🛠️ Tools & Technologies
- PPC advertising platforms: Google Ads, Bing Ads, Microsoft Advertising, etc.
- Analytics and reporting tools: Google Analytics (incl. GA4), Tag Manager, Supermetrics, Agency Analytics, etc.
- SEO tools: SEMrush, Ahrefs, Screaming Frog, Search Console, etc.
- Ecommerce platforms: Shopify, BigCommerce, Magento, etc.
- Programming languages: HTML, CSS, JavaScript, etc.
- Web development frameworks: React, Angular, Vue.js, etc.
- Collaboration tools: Slack, Zoom, Google Meetings, etc.
👔 Cultural Fit Considerations
- Company Values: StudioForty9 values innovation, collaboration, and excellence. They strive to develop long-term, meaningful relationships with clients and operate on a partnership approach.
- Work Style: The company encourages a flexible, remote-friendly work environment, with a focus on results and a strong commitment to employee well-being.
- Self-Assessment Questions:
- How do you align with StudioForty9's commitment to innovation and excellence in the ecommerce industry?
- How do you approach building strong, long-term relationships with clients, both internally and externally?
- How do you balance working remotely and maintaining a strong work-life balance?
⚠️ Potential Challenges
- The role may involve working with multiple clients and managing various projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- The retail sector and ecommerce platforms may experience rapid changes and new technologies, requiring continuous learning and adaptation.
- As a remote-friendly company, communication and collaboration may present unique challenges that require proactive problem-solving and adaptability.
📈 Similar Roles Comparison
- This role is similar to other PPC marketing specialist positions, but it offers the opportunity to work with a leading ecommerce agency and gain exposure to a wide range of retail clients and industries.
- The role may involve more strategic and collaborative work than other PPC marketing positions, requiring strong analytical skills and the ability to work effectively with cross-functional teams.
- As a remote-friendly company, the role may offer more flexibility and work-life balance than traditional office-based positions.
📝 Sample Projects
- Developing and implementing PPC campaigns for retail clients, with a focus on driving lead generation, improving conversions, and achieving high ROAS.
- Collaborating with other marketing channel experts to develop a full-funnel marketing solution for clients, aligning PPC activity with other channels for optimal results.
- Analyzing campaign performance data to identify trends, opportunities, and areas for improvement, and presenting findings to agency clients.
💡 Key Questions to Ask During Interview
- How does StudioForty9 approach PPC advertising for retail clients, and how does this role fit into the company's overall strategy for client growth?
- What are the key challenges facing the retail sector and ecommerce platforms, and how does StudioForty9 help clients navigate these challenges?
- How does StudioForty9 support the professional development and growth of its employees, and what opportunities are there for career advancement within the company?
- What is the company's approach to remote work, and how does it support employees working remotely?
- How does StudioForty9 measure the success of its PPC marketing campaigns, and what metrics are most important for the company and its clients?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link:
2. Tailor your resume and cover letter to highlight your relevant experience with PPC advertising, data analysis, and reporting, as well as your understanding of the retail sector and ecommerce platforms.
3. Prepare for the interview process by researching StudioForty9 and the ecommerce industry, and practicing your problem-solving and collaboration skills.
4. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
