PPC Optimization Specialist (Remote)

📌 Core Information

🔹 Job Title: PPC Optimization Specialist (Remote)

🔹 Company: LegalMatch.com

🔹 Location: Cebu City, Cebu, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing PPC campaigns across multiple platforms
• Collaborating with stakeholders to align campaigns with marketing objectives
• Conducting data analysis and audits to improve campaign performance
• Staying up-to-date with industry trends and best practices in PPC advertising

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to succeed in a remote work environment.

📋 Key Responsibilities

✅ Audit existing campaigns to identify areas for optimization and improvement

✅ Create, manage, and optimize PPC campaigns across multiple platforms

✅ Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance

✅ Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement

✅ Conduct deep-dive analysis on conversions to understand conversion factors and obstacles

✅ Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience

✅ Collaborate with stakeholders to align PPC campaigns with overall marketing objectives

✅ Stay up to date with industry trends and best practices in PPC advertising

ASSUMPTION: This role requires a proactive approach to continuous learning and adaptation to changes in the PPC landscape.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Advertising, or a related field.

Experience: Prior experience as a PPC Specialist or similar role (2-5 years)

Required Skills:

• Analytical mindset and ability to interpret campaign data to drive results
• Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
• Proficiency in managing and optimizing PPC campaigns
• Ability to conduct keyword research and optimize ad copy
• Excellent communication and collaboration skills

Preferred Skills:

• Google Ads certification
• E-commerce conversion optimization experience
• Experience in setting up and testing campaigns from scratch
• Ability to speak to default settings at various paid campaign sources

ASSUMPTION: Candidates with a proven track record in PPC management and a strong analytical mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (based on experience and industry standards for remote roles in the Philippines)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards for remote PPC Specialist roles in the Philippines. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Legal technology and online marketing

Company Size: 51-200 employees (mid-sized company)

Founded: 2010 (15 years in business)

Company Description:

• LegalMatch Philippines develops technologies for the legal industry
• Consists of programmers, QA engineers, business analysts, project managers, designers, and other professionals
• Headquartered in Cebu City, Philippines

Company Specialties:

• Software development
• Data analysis
• Online marketing

Company Website: legalmatch.ph

ASSUMPTION: LegalMatch Philippines offers a dynamic work environment with opportunities for growth and collaboration within a mid-sized company.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote (Philippines only) with flexible hours

Growth Opportunities:

• Potential career progression to Senior PPC Specialist or Marketing Manager roles
• Opportunities to work on diverse campaigns and learn from experienced team members
• Chance to contribute to the company's growth and success in the legal technology industry

ASSUMPTION: This role offers opportunities for professional growth and development within a mid-sized company in the legal technology industry.

🌍 Location & Work Environment

Office Type: Remote (work from home or a co-working space)

Office Location(s): Cebu City, Cebu, Philippines

Geographic Context:

• Cebu City is the second-most populous city in the Philippines
• Known for its vibrant culture, historical sites, and natural attractions
• Offers a lower cost of living compared to major cities like Manila

Work Schedule: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the location in Cebu City provides a vibrant and affordable living experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the Marketing Manager

• Final interview with the CEO or a panel of senior team members

Key Assessment Areas:

• PPC campaign management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your PPC management experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and technical interview questions related to PPC campaign management
• Research the company and its products to show your interest and enthusiasm

ATS Keywords: PPC, Google Ads, Bing Ads, campaign optimization, keyword research, data analysis, collaboration, communication, marketing objectives, industry trends

ASSUMPTION: The application process for this role is competitive, and candidates should demonstrate their PPC management skills and cultural fit to increase their chances of success.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
• Data analysis tools (e.g., Google Analytics, Excel)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer focus

Work Style:

• Results-driven
• Adaptable and proactive
• Strong communication and collaboration skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a proven track record of success in PPC campaign management?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a dynamic and fast-paced work environment?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple PPC campaigns simultaneously
• Adapting to changes in PPC platforms and industry trends
• Collaborating effectively with a remote team and stakeholders
• Working in a fast-paced and dynamic work environment

ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a remote work environment.

📈 Similar Roles Comparison

• This role is similar to other PPC Specialist roles but may have more emphasis on data analysis and audience research
• LegalMatch Philippines operates in the legal technology industry, which may have unique marketing challenges and opportunities
• Career progression may involve moving into senior PPC specialist or marketing management roles within the company

ASSUMPTION: Candidates should research similar roles and the legal technology industry to better understand the unique aspects of this position.

📝 Sample Projects

• Optimizing a Google Ads campaign for a legal services client, resulting in a 25% increase in conversions
• Conducting audience research on Reddit to gain insights into the target audience for a new legal product launch
• Analyzing campaign data to identify trends and opportunities, leading to a 15% increase in ROI for a social media advertising campaign

ASSUMPTION: Candidates should be prepared to discuss their past projects and achievements in PPC campaign management during the interview process.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the PPC team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance for remote employees?
• How does the company measure the success of its PPC campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your PPC management experience and achievements
• Write a cover letter demonstrating your understanding of the role and company
• Prepare for behavioral and technical interview questions related to PPC campaign management
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.