PPC Specialist

📌 Core Information

🔹 Job Title: PPC Specialist

🔹 Company: Awesome Motive

🔹 Location: West Palm Beach, Florida, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Senior Level (4-6 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, execution, and optimization of PPC campaigns across multiple platforms
• Data-driven decision making to maximize ROI and brand visibility
• Collaboration with cross-functional teams to ensure cohesive messaging and branding
• Staying at the forefront of digital advertising and AI technologies to maintain a competitive edge

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills. The ideal candidate will have a proven track record in PPC campaign management and a strong commitment to staying updated with the latest trends in digital marketing and AI technologies.

📋 Key Responsibilities

✅ Manage and optimize PPC campaigns across various platforms, including Google Ads, YouTube, LinkedIn, and Meta, to meet the diverse needs of multiple brands

✅ Analyze and report on campaign performance, using data to drive enhancements and refine bidding strategies to maximize ROI

✅ Stay at the forefront of digital advertising and AI technologies, integrating the latest advancements into campaign strategies to maintain a competitive edge

✅ Conduct thorough keyword research and competitive analysis to inform campaign planning and execution

✅ Develop and implement A/B testing plans to continuously improve ad performance, landing pages, and conversion rates

✅ Manage budget allocations, ensuring efficient use of resources to meet performance targets across various platforms

✅ Collaborate with cross-functional teams, including marketing and design, to ensure cohesive messaging and branding consistency

✅ Design and maintain automated reporting dashboards to streamline access to critical performance insights for internal teams

✅ Assist in the integration of AI tools and technologies to automate processes and enhance the effectiveness of digital marketing efforts

✅ Ensure all campaigns comply with applicable digital advertising guidelines and best practices, maintaining the integrity and reputation of each brand

✅ Provide training and mentorship to junior team members, fostering a culture of continuous learning and improvement

✅ Explore new digital advertising opportunities and platforms to expand the reach and impact of PPC initiatives

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and eager to take on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of experience in managing and optimizing PPC campaigns at a professional level, with a significant focus on driving measurable results

Required Skills:

• Proven expertise in developing and executing Google Ads strategies, with a history of achieving demonstrable success
• Proficient in managing and scaling campaigns across multiple platforms, including LinkedIn, Meta, and beyond
• Solid understanding of the PPC landscape in 2025, with a particular focus on how AI technologies are reshaping digital marketing strategies
• Strong analytical skills with the ability to interpret detailed data sets and apply insights to optimize campaign performance
• Proven ability to manage complex campaigns and budgets effectively, ensuring alignment with business goals
• Proficiency in leveraging digital marketing tools such as Google Analytics, SEMrush, and other relevant platforms for performance tracking
• Excellent verbal and written communication skills, capable of presenting complex insights clearly to various stakeholders
• Ability to build and maintain automated reporting systems to facilitate comprehensive performance evaluation

Preferred Skills:

• Experience with AI tools and technologies specifically designed for PPC campaign optimization
• Fluency in additional languages, particularly Spanish or Portuguese

ASSUMPTION: While the preferred skills listed above are not strictly required, candidates who possess them may have a competitive advantage in the application process.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-senior level PPC specialists with 4-6 years of experience)

Benefits:

• Competitive salary
• Term Life Insurance and Accidental Death & Dismemberment Insurance
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain, Argentina, and Jamaica
• Flexible PTO after 90 days of employment
• Paid Parental Leave
• Technology Stipend
• Company travel coverage

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level PPC specialists with 4-6 years of experience. Actual compensation may vary based on factors such as location, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2009

Company Description:

• Awesome Motive is the parent company behind popular software tools such as WPBeginner, OptinMonster, MonsterInsights, WPForms, SeedProd, Smash Balloon, All In One SEO, and PushEngage
• The company offers tools and training to level the playing field for small businesses, helping them grow and compete with larger competitors
• With over 25 million sites using their software, Awesome Motive is considered a thought leader in their space, known for rapid growth and innovations

Company Specialties:

• WordPress plugins and themes
• Conversion rate optimization
• SEO tools
• Email marketing
• Social media marketing

Company Website: awesomemotive.com

ASSUMPTION: Awesome Motive is a well-established company with a strong reputation in the software development industry. Their focus on providing tools and training for small businesses sets them apart from competitors and creates a unique work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: Fully Remote, with flexible hours and a focus on results

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing department
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to learn and develop skills in AI technologies and digital marketing strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and develop expertise in AI technologies and digital marketing strategies.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): West Palm Beach, Florida, United States

Geographic Context:

• West Palm Beach is located in South Florida, with a subtropical climate and a cost of living slightly above the national average
• The area is known for its vibrant arts and culture scene, as well as its proximity to beautiful beaches and outdoor recreation opportunities
• West Palm Beach is home to a diverse and growing tech industry, with numerous startups and established companies in the area

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere with a reliable internet connection, providing a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate PPC campaign management skills
• Final interview with the Marketing Manager or a similar position to discuss the role and company culture in more detail

Key Assessment Areas:

• PPC campaign management skills and experience
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight specific examples of successful PPC campaigns you've managed in the past, including budgets, platforms, and results achieved
• Demonstrate your understanding of the latest trends in digital marketing and AI technologies by discussing relevant articles, blogs, or industry reports you've read recently
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role

ATS Keywords: PPC, Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, AI, Digital Marketing, Campaign Management, Data Analysis, Optimization, ROI, Brand Visibility

ASSUMPTION: The application process for this role is designed to assess the candidate's technical skills, cultural fit, and alignment with company values. Successful applicants will demonstrate a strong understanding of PPC campaign management and a commitment to staying updated with the latest trends in digital marketing and AI technologies.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Meta Ads
• YouTube Ads
• Google Analytics
• SEMrush
• AI tools and technologies (e.g., Albert, Acquisio, WordStream)

ASSUMPTION: The tools and technologies listed above are commonly used in PPC campaign management and optimization. Candidates with experience using these tools may have a competitive advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Integrity
• Collaboration
• Continuous Learning

Work Style:

• Results-driven and focused on achieving measurable outcomes
• Collaborative and open to new ideas
• Adaptable and comfortable with change
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a proven track record of success in managing and optimizing PPC campaigns?
• Are you comfortable working in a fully remote environment and managing your time effectively?
• Do you thrive in a fast-paced, dynamic work environment where priorities and projects may change frequently?

ASSUMPTION: Candidates who align with Awesome Motive's company values and work style may be a strong fit for this role. Self-assessment questions are designed to help candidates evaluate their suitability for the position and work environment.

⚠️ Potential Challenges

• Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest trends in digital marketing and AI technologies, which can be time-consuming and challenging
• Working in a fully remote environment, which may require additional self-motivation and discipline
• Collaborating with cross-functional teams across different time zones, which may necessitate flexible scheduling and communication

ASSUMPTION: The potential challenges listed above are common to roles of this nature and can be mitigated with strong organizational skills, effective communication, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role is similar to PPC Manager or Senior PPC Specialist positions at other companies, with a focus on campaign management, optimization, and data analysis
• However, Awesome Motive's unique focus on providing tools and training for small businesses sets this role apart from similar positions at other companies
• Career progression in this role may lead to senior or management positions within the marketing department, with opportunities to specialize in AI technologies and digital marketing strategies

ASSUMPTION: While this role shares similarities with PPC Manager or Senior PPC Specialist positions at other companies, its unique focus on small business tools and training creates a distinct work environment and career progression path.

📝 Sample Projects

• Developing and executing a comprehensive PPC campaign strategy for a new product launch, including keyword research, competitive analysis, and A/B testing
• Optimizing an existing PPC campaign to improve ROI and brand visibility, utilizing data-driven insights and AI technologies
• Collaborating with cross-functional teams to create cohesive messaging and branding for a series of PPC campaigns across multiple platforms

ASSUMPTION: The sample projects listed above are designed to illustrate the types of initiatives a PPC Specialist might work on at Awesome Motive, demonstrating the role's focus on strategic planning, data-driven decision making, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to integrating AI technologies into PPC campaign strategies?
• How does the marketing department collaborate with other teams within the company to ensure cohesive branding and messaging across PPC campaigns?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for remote employees?
• Can you provide an example of a successful PPC campaign managed by someone in this role, and what factors contributed to its success?

ASSUMPTION: The key questions listed above are designed to help candidates evaluate the company culture, work environment, and growth opportunities specific to this role and Awesome Motive as an employer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant experience and achievements in PPC campaign management, including specific examples of successful campaigns you've managed in the past
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for the technical assessment or case study by reviewing your PPC campaign management skills and brushing up on the latest trends in digital marketing and AI technologies
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.