PPC Specialist

📌 Core Information

🔹 Job Title: PPC Specialist

🔹 Company: Pharmacy2U

🔹 Location: London, W1U 2AU (Hybrid working after training)

🔹 Job Type: Full-time, Permanent

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day per fortnight in the office)

🚀 Job Overview

Key aspects of this role include:

• Supporting digital marketing planning and implementation across Online Doctor accounts
• Measuring and reporting campaign performance across various digital channels
• Collaborating with data, product teams, and external agencies to ensure collective success
• Analyzing performance data to optimize spend and improve campaign efficacy

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and creative problem-solving. It's ideal for a PPC specialist looking to take the next step in their career and make a significant impact on the company's digital marketing efforts.

📋 Key Responsibilities

✅ Supporting all digital marketing planning and implementation across Online Doctor accounts, including PPC, Paid Social, Affiliates, and other test channels

✅ Measuring and reporting performance of all digital marketing campaigns, assessing against goals (traffic, CVR, CPA, ROAS)

✅ Supporting annual and monthly planning with robust recommendations based on insight and ambition

✅ Working with media agencies and internal teams to manage in-month planning and forecasting across digital channels

✅ Reporting weekly and monthly on campaign performance, insight, and channel-level activity

✅ Reviewing competitor activity and delivering a competitive advantage through targeting, creative, and channel mix

✅ Identifying trends and insights in digital marketing and using these to optimise spend and performance

✅ Using a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points

✅ Managing and measuring digital and website performance against agreed KPIs (page load, bounce rate, time on site, etc.)

✅ Harnessing data within GDPR guidelines to increase relevancy and efficacy of targeting

✅ Inputting ideas towards the digital marketing testing plan and driving incremental growth with the digital marketing agency

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and performance analysis. Strong attention to detail and a data-driven mindset are crucial for success.

🎯 Required Qualifications

Education: Qualified to degree level in a Marketing related field

Experience: Extensive experience in PPC management, with a proven track record of success

Required Skills:

• Competent knowledge across Google Ads, Microsoft Ads, and Google Analytics
• Solid Excel proficiency
• Ability to work under own initiative
• Experience analyzing performance in GA4 and ideally (but not essentially) Firebase / Adjust
• Strong attention to detail, quality, and accuracy

Preferred Skills:

• Experience using data visualization and analytics tools (e.g., Tableau, Looker)
• Knowledge of the pharmaceutical industry

ASSUMPTION: While the role requires specific technical skills, it's also essential for candidates to demonstrate commercial acumen, strategic thinking, and creativity.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum DOE

Benefits:

• Occupational sick pay
• Enhanced maternity and paternity pay
• Contributory pension
• Discounted insurance (Aviva)
• Employee discount site
• Discounted gyms (via blue light card and benefits schemes)
• Employee assistance programme
• In-house mental health support
• Free onsite parking
• Health and wellbeing initiatives
• Social events throughout the year
• Cycle to work scheme
• Green car scheme
• Registration fees paid (GPhC, NMC, CIPD etc)
• Long service bonus
• Refer a friend bonus
• Blue light card
• Hybrid working
• Commitment to CPD/training
• 25 days annual leave increasing with service
• Annual leave buy and sell scheme
• Discounts & exclusive offers at The Springs, Leeds
• 25% Discount & health & beauty purchases
• 25% Discount on Pharmacy2U Private Online Doctor Services

Working Hours: 37.5 hours per week, Monday – Friday (Core hours operate from 09:30 -16:00)

ASSUMPTION: The salary range is based on industry standards for a PPC specialist role with 5-10 years of experience in the UK. The extensive benefits package reflects the company's commitment to employee wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmacy2U operates in the pharmaceutical manufacturing industry, focusing on NHS repeat prescriptions, private prescriptions, and an online doctor service.

Company Size: Pharmacy2U is a mid-sized company with 501-1,000 employees. This size allows for a more personal work environment while still offering ample opportunities for growth and collaboration.

Founded: Pharmacy2U was founded in 1999 and has since grown to become the UK's largest digital healthcare provider, putting people in control of their healthcare.

Company Description:

• Pharmacy2U is the UK's largest digital pharmacy, proudly partnered with the NHS and helping over 1.5 million patients take control of their healthcare.
• The company offers a range of services, including NHS repeat prescriptions, private prescriptions, and an online doctor service.
• Pharmacy2U is committed to providing excellent patient care and ensuring that its colleagues have a positive, open, and honest working environment.

Company Specialties:

• NHS Repeat Prescriptions
• Private Prescriptions
• Online Doctor Service

Company Website: https://www.pharmacy2u.co.uk/

ASSUMPTION: Pharmacy2U's focus on patient-centric care and digital innovation makes it an attractive employer for tech-savvy professionals looking to make a difference in the healthcare industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in PPC management. It offers opportunities for growth and development within the digital marketing team.

Reporting Structure: The PPC Specialist will report directly to the Digital Marketing Manager and work closely with data, product teams, and external agencies.

Work Arrangement: This role is a hybrid position, requiring 1 day per fortnight in the office after the completion of training.

Growth Opportunities:

• Progression within the digital marketing team, such as taking on more responsibilities or moving into a management role
• Expanding skills and knowledge in digital marketing, data analysis, and other relevant areas
• Contributing to the company's growth and success, which may lead to new opportunities as the business expands

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on campaign management, and performance analysis, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Pharmacy2U's headquarters is located in Leeds, with this role being based in their London office (W1U 2AU).

Office Location(s): London, W1U 2AU

Geographic Context:

• London is a vibrant, multicultural city with a thriving digital industry
• The office is located in the West End, offering easy access to public transportation and various amenities
• The hybrid work arrangement allows for a better work-life balance and reduced commuting time

Work Schedule: The role follows a standard full-time work schedule, with core hours operating from 09:30 - 16:00, Monday - Friday.

ASSUMPTION: The hybrid work arrangement and central London location make this role an attractive opportunity for professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final interview with the Digital Marketing Manager and relevant team members

Key Assessment Areas:

• PPC campaign management skills
• Data analysis and interpretation
• Strategic thinking and problem-solving
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant PPC experience and skills
• Prepare a cover letter demonstrating your understanding of the role and how your skills and experience make you a strong fit
• If applicable, provide examples of successful PPC campaigns you've managed and the results you achieved

ATS Keywords: PPC, Google Ads, Microsoft Ads, Google Analytics, campaign performance, data analysis, digital marketing, hybrid working

ASSUMPTION: Pharmacy2U's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Successful applicants will demonstrate a strong understanding of PPC management and a passion for digital marketing.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics
• GA4
• Firebase / Adjust (preferred but not essential)
• Excel
• Data visualization tools (e.g., Tableau, Looker)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable using them and able to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Data-driven
• Creative
• Strategic
• Collaborative
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in PPC management?
• Are you comfortable working with data and using it to inform strategic decisions?
• Do you thrive in a collaborative, innovative work environment?
• Are you committed to providing excellent patient care and improving healthcare outcomes?

ASSUMPTION: Pharmacy2U values candidates who align with their patient-centric, innovative, and collaborative culture. Successful applicants will demonstrate a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously
• Keeping up with industry trends and best practices in PPC management
• Balancing strategic planning with hands-on campaign management
• Working in a hybrid environment, requiring regular travel to the London office

ASSUMPTION: These challenges are inherent to the role and require a proactive, organized, and detail-oriented individual to succeed. Candidates should be comfortable working in a fast-paced, dynamic environment and able to adapt to change.

📈 Similar Roles Comparison

• This role differs from other PPC specialist positions in its focus on the pharmaceutical industry and the unique challenges it presents
• Pharmacy2U's size and growth trajectory offer more opportunities for professional development and career progression compared to smaller agencies or startups
• As a mid-career professional, this role provides an excellent stepping stone to more senior positions within the digital marketing team or the broader organization

ASSUMPTION: Candidates should consider their long-term career goals and whether Pharmacy2U's unique offerings align with their aspirations for growth and development.

📝 Sample Projects

• Developing and executing a comprehensive PPC strategy for Pharmacy2U's Online Doctor service, driving user acquisition and revenue growth
• Optimizing Google Ads campaigns to improve CPA and ROAS, while maintaining or increasing traffic and conversion rates
• Collaborating with external agencies and internal teams to test and implement new digital marketing channels, such as TikTok or Snapchat

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the role. Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the digital marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pharmacy2U support the professional development and growth of its employees?
• What are the most significant challenges facing the digital marketing team, and how can this role contribute to addressing them?
• How does Pharmacy2U measure the success of its digital marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's success. They also provide valuable insights into the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant PPC experience and skills
• Prepare a cover letter demonstrating your understanding of the role and how your skills and experience make you a strong fit
• If applicable, provide examples of successful PPC campaigns you've managed and the results you achieved
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.