📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Bonneville International
🔹 Location: SLC Triad Center, Salt Lake City, UT
🔹 Job Type: Full-Time, Hybrid (1 day/month on-site)
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing PPC campaigns across Google Ads platforms (Search, YouTube, Mobile App promotion)
- Collaborating with other markets and teams to ensure campaign goals are met
- Analyzing performance metrics and providing data-driven insights
- Staying up-to-date with industry trends and algorithm changes
- Working closely with other PPC specialists for recommendations and campaign optimizations
ASSUMPTION: This role requires a balance of strategic thinking and detailed execution, with a focus on delivering impactful results for clients.
📋 Key Responsibilities
✅ Build, launch, and optimize multiple PPC campaigns
✅ Perform day-to-day campaign activities, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion
✅ Conduct in-depth keyword research and planning, ongoing keyword evaluation, and optimization
✅ Set up tracking and goals for campaigns using Google Tag Manager, GA4, and possibly outside CRM
✅ Track KPIs to assess performance and produce reports for management
✅ Regularly analyze industry trends and adjust strategy to capture market demand
✅ Collaborate with other markets and teams to ensure campaign goals and expectations are met
✅ Work closely with other PPC specialists for recommendations and campaign optimizations
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work efficiently with little supervision.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 2+ years of PPC marketing experience with Google Ads campaign types such as Pmax, Search, Display, Video, and Shopping
Required Skills:
- Proven expertise with CRO in reference to landing pages for campaign optimization and remarketing strategies
- Experience with marketing tools such as Google Ads Editor, Microsoft Ads Editor, Google Analytics, Google Keyword Planner, Google Tag Manager, etc.
- Strong analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
- Ability to analyze campaign performance metrics, identify trends, and make data-driven decisions to collaborate with the team
- A self-driven and reliable problem solver that can work efficiently with little to no supervision, works well in a team setting, and has strong communication skills
- Positive, flexible, and well-organized to thrive in a fast-paced environment and meet challenging deadlines and demanding clients
- Keeping up with industry trends, algorithm changes, and new features and products within Google Ads and the paid ad space
- Google Ads Certified required
- Google Analytics Certified is a plus
- SEO knowledge a plus
Preferred Skills:
- Google LSA experience
- Google Ads API script experience and Google Betas experience
- At least 2+ years of Microsoft Advertising (Bing Ads) experience
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with CRM systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $46,350 - $67,000 per year
Benefits:
- Robust, affordable medical, dental, and vision coverage with no wait period for enrollment
- 401(k) with Company match and employer-funded retirement account, both fully vested from day one
- Paid leave for new parents under Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
- Paid time off for volunteering (40 hours per year)
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Specialist role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Bonneville International is a leading broadcasting company with a mission to build up, connect, inform, and celebrate communities and families across its markets. It operates 22 radio stations and one TV station in the United States.
Company Size: Bonneville International has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a personal connection with colleagues.
Founded: Bonneville International was founded in 1964 and has since grown to become a prominent player in the broadcasting industry.
Company Description:
- Bonneville International has a strong commitment to its local communities, providing responsive public affairs programming, creating local PSA campaigns, and supporting charities through on-site live broadcasts and news-gathering capabilities.
- The company values teamwork, collaboration, and having fun, fostering a dynamic team culture.
- Bonneville International offers competitive benefits and growth opportunities to its employees.
Company Specialties:
- Broadcast Media Production and Distribution
- Radio Broadcasting
- Television Broadcasting
- Marketing and Advertising Services
Company Website: http://www.bonneville.com
ASSUMPTION: Bonneville International's focus on local communities and strong company culture make it an attractive place to work for individuals who value making a positive impact and collaborating with a supportive team.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring a balance of experience and continuous learning and growth.
Reporting Structure: The PPC Specialist will report directly to the Marketing Manager or a similar role, with regular collaboration with other PPC specialists and market teams.
Work Arrangement: This is a hybrid role, requiring the employee to work at the local market site one day per month. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management.
Growth Opportunities:
- As Bonneville International continues to grow, there may be opportunities for the PPC Specialist to take on more responsibilities, manage a team, or specialize in a specific area of PPC marketing.
- The company offers continuous growth and development opportunities, allowing employees to expand their skills and advance their careers.
- With experience and proven success, the PPC Specialist may have the opportunity to move into a senior role or take on more strategic responsibilities.
ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's growth, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: Bonneville International's headquarters is located in Salt Lake City, UT, with additional offices in other major markets across the United States.
Office Location(s): 55 North 300 West, Salt Lake City, UT 84180, US
Geographic Context:
- Salt Lake City, UT, is a vibrant and growing metropolitan area with a population of over 1.2 million people.
- The city offers a wide range of cultural, recreational, and outdoor activities, with easy access to the nearby Wasatch Mountains and Great Salt Lake.
- Salt Lake City has a semi-arid climate, with four distinct seasons and an average annual snowfall of around 58 inches.
Work Schedule: The work schedule for this hybrid role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for the one day per month on-site requirement.
ASSUMPTION: The work environment at Bonneville International's headquarters is professional yet collaborative, with a strong focus on teamwork and supporting local communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or video interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or a similar role
- Background check and offer
Key Assessment Areas:
- PPC marketing experience and expertise
- Analytical skills and data-driven decision-making
- Communication and teamwork skills
- Problem-solving abilities and attention to detail
- Cultural fit and alignment with Bonneville International's values
Application Tips:
- Tailor your resume and cover letter to highlight your PPC marketing experience and relevant skills
- Include specific examples of successful PPC campaigns you've managed and the results you achieved
- Demonstrate your understanding of Bonneville International's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
ATS Keywords: PPC, Google Ads, Bing Ads, CRO, Google Analytics, Google Tag Manager, keyword research, campaign optimization, performance monitoring, team collaboration, industry trends, algorithm changes
ASSUMPTION: The application process for this role may take up to 4-6 weeks, depending on the company's hiring timeline and the number of qualified applicants.
🛠️ Tools & Technologies
- Google Ads Editor
- Microsoft Ads Editor
- Google Analytics
- Google Keyword Planner
- Google Tag Manager
- CRM systems (e.g., Salesforce, HubSpot)
- Microsoft Office Suite
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferred platforms and the PPC Specialist's areas of focus.
👔 Cultural Fit Considerations
Company Values:
- Build Up: Contribute to the growth and success of Bonneville International and its local communities
- Connect: Foster strong relationships with colleagues, clients, and community members
- Inform: Provide accurate, relevant, and engaging information to audiences
- Celebrate: Recognize and honor the achievements and contributions of Bonneville International's employees, clients, and community members
Work Style:
- Collaborative: Bonneville International values teamwork and encourages employees to work together to achieve common goals
- Adaptable: The company is open to new ideas and encourages employees to be flexible and responsive to change
- Supportive: Bonneville International is committed to providing a positive and inclusive work environment that supports the growth and success of its employees
Self-Assessment Questions:
- Do you align with Bonneville International's mission and values?
- Are you comfortable working in a hybrid environment, with one day per month on-site?
- Do you thrive in a fast-paced, collaborative work environment?
ASSUMPTION: Bonneville International's strong focus on teamwork, collaboration, and supporting local communities makes it an attractive place to work for individuals who value these aspects.
⚠️ Potential Challenges
- The PPC Specialist role requires a high level of attention to detail and strong analytical skills, which can be challenging for some individuals
- The fast-paced nature of the role and the need to meet challenging deadlines and demanding clients may be stressful for some individuals
- The hybrid work arrangement may present challenges for individuals who prefer a fully remote or fully on-site work environment
- The PPC Specialist may need to work irregular hours to monitor campaign performance and make data-driven decisions, which can impact work-life balance
ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, time management, and self-care practices.
📈 Similar Roles Comparison
- PPC Specialist vs. SEM Specialist: Both roles focus on paid search marketing, but the PPC Specialist role may have a broader scope, including display and video advertising
- PPC Specialist vs. Marketing Coordinator: The PPC Specialist role requires more advanced knowledge of PPC marketing and data analysis, while the Marketing Coordinator role may involve more administrative tasks and project management
- PPC Specialist vs. Digital Marketing Manager: The PPC Specialist role focuses specifically on PPC marketing, while the Digital Marketing Manager role may oversee a broader range of digital marketing channels and strategies
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company's size, industry, and marketing strategy.
📝 Sample Projects
- Developing and executing a PPC campaign for a new product launch, including keyword research, ad copy creation, and landing page optimization
- Analyzing the performance of an existing PPC campaign and making data-driven optimizations to improve click-through rate, conversion rate, and return on ad spend
- Collaborating with other PPC specialists and market teams to develop and implement a regional PPC campaign strategy that aligns with overall marketing objectives
ASSUMPTION: The specific projects and responsibilities of the PPC Specialist role may vary depending on the company's marketing goals, target audience, and competitive landscape.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the marketing department?
- How does the PPC Specialist role fit into the overall marketing strategy for Bonneville International?
- What are the most challenging aspects of the PPC Specialist role, and how can I best prepare to succeed in this position?
- How does Bonneville International support the growth and development of its employees?
- What are the most important qualities and skills for success in this role, and how can I demonstrate these qualities during the interview process?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PPC marketing experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research Bonneville International's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
