📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Dintellects Solutions Private Limited
🔹 Location: Jabalpur, Madhya Pradesh, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms to drive targeted online traffic and boost conversions.
- Collaborating with the marketing team and stakeholders to implement effective campaigns and analyze their performance.
- Staying updated with the latest industry trends, best practices, and developments in PPC and digital advertising.
- Conducting competitor analysis and leveraging insights to refine and enhance PPC strategies.
- Working in a fast-paced, results-driven environment to achieve specific marketing objectives and KPIs.
ASSUMPTION: The role requires a strong focus on data analysis and optimization to ensure maximum ROI for clients.
📋 Key Responsibilities
✅ PPC Campaign Management: Develop and implement PPC strategies, manage and optimize campaigns, conduct keyword research, create and refine ad copies, monitor and adjust bidding strategies.
✅ Performance Analysis and Reporting: Track, measure, and analyze campaign performance, provide regular reports and insights, identify trends and opportunities for improvement.
✅ Landing Page Optimization: Collaborate with web development and design teams to improve landing page experiences, conduct A/B tests on landing pages.
✅ Budget Management: Efficiently manage PPC budgets, monitor daily spending, adjust bids to meet budget constraints while achieving campaign objectives.
✅ Conversion Tracking and Tag Implementation: Implement and manage conversion tracking codes, troubleshoot and resolve tracking-related issues.
✅ Collaboration and Communication: Collaborate with the marketing team, content team, and other relevant stakeholders to align PPC strategies with overall marketing efforts, communicate regularly to ensure a cohesive approach.
ASSUMPTION: The role may require occasional work on weekends or evenings to monitor campaign performance and make timely optimizations.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
Experience: Proven experience of 2-5 years as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.
Required Skills:
- In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills and proficiency in data analysis tools.
- Familiarity with conversion tracking and web analytics tools.
- Excellent understanding of keyword research, bid management, and ad copywriting.
- Up-to-date with the latest digital marketing trends and best practices.
- Strong communication and collaboration skills.
- Ability to work in a fast-paced, results-driven environment.
Preferred Skills:
- Certifications in Google Ads and other relevant platforms.
ASSUMPTION: While not explicitly stated, having experience with specific PPC platforms and tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 4-8 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in PPC roles in Jabalpur)
Benefits:
- Flexible working hours
- Performance-based bonuses
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week), with flexibility for occasional overtime to monitor campaign performance.
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Jabalpur. Actual compensation may vary based on individual performance and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment with opportunities for growth and impact)
Founded: 2016 (Relatively new company with a focus on innovation and growth)
Company Description:
- Dintellects offers online and mobile solutions to businesses worldwide, focusing on lead generation and brand marketing.
- The company works with clients to create and implement customized marketing strategies tailored to their unique needs.
- Dintellects guarantees client success and focuses on delivering maximum ROI for their advertising efforts.
Company Specialties:
- Lead generation
- Online reputation management
- Branding
- Digital marketing
- Search engine marketing
- Influencer marketing
Company Website: http://www.dintellects.com
ASSUMPTION: Dintellects Solutions Private Limited is a growing company with a focus on delivering results-driven marketing solutions to its clients.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and development)
Reporting Structure: The PPC Specialist will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: On-site (Requires regular presence in the office to collaborate with the team and monitor campaign performance)
Growth Opportunities:
- Advancement to a Senior PPC Specialist or PPC Team Lead role as the company grows.
- Expanding skillset to include other digital marketing disciplines, such as SEO or social media marketing.
- Potential opportunities to work on international campaigns and collaborate with global clients.
ASSUMPTION: As a growing company, Dintellects Solutions Private Limited offers opportunities for career growth and development for its employees.
🌍 Location & Work Environment
Office Type: On-site (Requires regular presence in the office)
Office Location(s): 1781, Jabalpur, Madhya Pradesh 482002, IN
Geographic Context:
- Jabalpur is a major city in the Indian state of Madhya Pradesh, with a population of over 1 million people.
- The city is known for its historical significance and cultural heritage, with several tourist attractions and educational institutions.
- Jabalpur offers a mix of traditional and modern amenities, with a relatively lower cost of living compared to larger metropolitan cities in India.
Work Schedule: Full-time (40 hours/week), with flexibility for occasional overtime to monitor campaign performance.
ASSUMPTION: The work environment at Dintellects Solutions Private Limited is likely to be dynamic and fast-paced, with a focus on collaboration and results-driven marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final round interview with the hiring manager
Key Assessment Areas:
- PPC campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Understanding of digital marketing trends and best practices
Application Tips:
- Highlight relevant PPC campaign management experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values.
- Prepare for the technical assessment or case study by brushing up on your PPC skills and reviewing recent campaign performance data.
ATS Keywords: PPC, Google Ads, Bing Ads, social media advertising, keyword research, bid management, ad copywriting, data analysis, digital marketing, campaign optimization, ROI, marketing KPIs
ASSUMPTION: The application process for this role may involve multiple rounds of interviews and assessments to evaluate the candidate's technical skills and cultural fit with the company.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- Google Analytics
- Adobe Analytics
- SEMrush
- Ahrefs
- Google Tag Manager
ASSUMPTION: The PPC Specialist will be expected to have experience with and proficiency in using various PPC platforms, analytics tools, and other relevant technologies.
👔 Cultural Fit Considerations
Company Values:
- Focus on revenue and ROI
- Collaboration and teamwork
- Continuous learning and improvement
- Client-centric approach
Work Style:
- Fast-paced and results-driven
- Data-driven decision making
- Collaborative and open communication
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you have a proven track record of managing and optimizing PPC campaigns with a focus on maximizing ROI?
- Are you comfortable working in a fast-paced, collaborative environment and making data-driven decisions?
- Do you have strong communication skills and the ability to work effectively with clients and team members?
ASSUMPTION: Dintellects Solutions Private Limited values candidates who are results-driven, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and best practices in PPC and digital advertising, which may require ongoing learning and certification.
- Occasional work on weekends or evenings to monitor campaign performance and make timely optimizations.
- Working with clients from diverse backgrounds and industries, requiring strong communication and adaptability skills.
ASSUMPTION: The PPC Specialist role may present challenges related to workload, continuous learning, and client communication, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to SEO Specialist roles, PPC Specialists focus more on paid advertising channels and have a stronger emphasis on data analysis and optimization.
- Compared to Social Media Marketing roles, PPC Specialists work primarily on paid advertising platforms, while social media marketers focus on organic and paid social media strategies.
- Career progression for PPC Specialists may include roles such as Senior PPC Specialist, PPC Team Lead, or Digital Marketing Manager.
ASSUMPTION: While PPC Specialists share some similarities with other digital marketing roles, the focus on paid advertising and data-driven optimization sets this role apart.
📝 Sample Projects
- Developing and implementing a PPC strategy for a new e-commerce client, including keyword research, ad copy creation, and bidding strategy optimization.
- Conducting a competitive analysis for a client in the finance industry and identifying opportunities to improve campaign performance and reduce costs.
- Collaborating with the web development team to optimize landing pages for a client in the travel industry, resulting in a 20% increase in conversion rates.
ASSUMPTION: Sample projects for this role may involve developing and implementing PPC strategies, conducting competitive analysis, and collaborating with other teams to optimize campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most challenging aspects of the PPC Specialist role at Dintellects Solutions Private Limited?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of PPC campaigns at the company?
- How does the company approach collaboration and communication between different departments and teams?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the company culture, and the expectations for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your PPC campaign management experience and achievements.
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values.
- Prepare for the technical assessment or case study by brushing up on your PPC skills and reviewing recent campaign performance data.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
