📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Darrow
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Driving growth through large-scale paid acquisition campaigns across multiple platforms
- Conducting in-depth analysis and reporting on campaign performance
- Collaborating with cross-functional teams to align acquisition strategies with business goals
- Performing A/B testing to optimize campaign performance
- Staying up-to-date with the latest trends and best practices in PPC and digital marketing
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong analytical and organizational skills to manage complex campaigns and multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
✅ Conduct in-depth analysis and reporting on campaign performance
✅ Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals
✅ Perform A/B testing to optimize campaign performance
✅ Stay up-to-date with the latest trends and best practices in PPC and digital marketing
ASSUMPTION: The role may evolve over time as the company grows and expands its marketing efforts, requiring the candidate to be adaptable and open to change.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 3 years of experience in a similar role managing large-scale paid acquisition campaigns hands-on
Required Skills:
- Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.)
- Experience running paid online campaigns in the US market at a large scale
- Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn
- High-level English proficiency
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Proactive, detail-oriented, and able to work independently
Preferred Skills:
- Experience with Google Analytics
- Familiarity with WordPress
- Experience with additional PPC platforms and tools
ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of digital marketing principles and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: $64,500 - $80,000 USD per year (based on experience level and specific office location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the US market. Actual compensation may vary depending on the candidate's experience and specific office location.
📌 Applicant Insights
🔍 Company Context
Industry: Legal technology, with a focus on transforming the legal ecosystem by turning scattered legal data into actionable insights
Company Size: 51-200 employees, with a fast-growing and open, action-based culture
Founded: 2020, with headquarters in New York, NY, and offices in Tel Aviv, Israel
Company Description:
- Darrow is transforming the legal ecosystem by uncovering hidden patterns, risks, and opportunities in legal data
- The company helps legal professionals move quickly, assess cases more accurately, and resolve disputes more efficiently
- Darrow is backed by world-class investors, including Georgian, F2 Venture Capital, Entree Capital, NFX, and YCombinator
Company Specialties:
- Legal tech
- Machine learning and AI
- Data analysis and insights
Company Website: https://www.darrow.ai/
ASSUMPTION: Darrow's mission-driven approach and commitment to pursuing its vision of "frictionless justice" may attract candidates who are passionate about making a positive impact on the world.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The PPC Specialist will report directly to the Revenue team and collaborate with cross-functional teams, including Marketing, Sales, and Product
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Expanding the role's responsibilities as the company grows and evolves
- Potential career progression into management or other specialized marketing roles
- Professional development opportunities, such as training and workshops
ASSUMPTION: As Darrow continues to grow and expand its marketing efforts, there may be opportunities for the PPC Specialist to take on additional responsibilities or explore new career paths within the company.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): United States (with the option to work from anywhere in the US)
Geographic Context:
- The US market is large and diverse, with numerous opportunities for paid online campaigns
- Working remotely allows for a flexible work schedule and the ability to balance personal and professional responsibilities
- The role may require occasional travel to attend team meetings or industry events
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the ability to work independently
ASSUMPTION: The remote work arrangement may require the candidate to be self-motivated, organized, and able to manage their time effectively without direct supervision.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Take-home assignment or case study to evaluate the candidate's analytical and problem-solving skills
- Final interview with the Revenue team to discuss the candidate's approach to paid acquisition campaigns and answer any remaining questions
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign management and optimization experience
- Understanding of digital marketing trends and best practices
- Cultural fit and alignment with Darrow's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Tailor your application materials to demonstrate your understanding of Darrow's mission and the specific requirements of the PPC Specialist role
- Prepare for the interview by researching Darrow's company culture, values, and recent news
ATS Keywords: PPC, paid acquisition, campaign management, data analysis, digital marketing, Excel, A/B testing, US market, remote work
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring priorities.
🛠️ Tools & Technologies
- Excel (pivot tables, VLOOKUP, etc.)
- Google Analytics
- WordPress
- PPC platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn
ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed to optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Entrepreneurial spirit
- Data-driven decision making
Work Style:
- Independent and self-motivated
- Proactive and detail-oriented
- Adaptable and open to change
- Strong analytical and organizational skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong entrepreneurial spirit and a passion for driving growth through digital marketing?
ASSUMPTION: Darrow's open, action-based culture values candidates who are proactive, innovative, and able to bring new ideas to the table.
⚠️ Potential Challenges
- Managing large-scale paid acquisition campaigns across multiple platforms may be challenging for candidates with less experience
- Working remotely may require strong self-motivation and time management skills
- Keeping up with the latest trends and best practices in PPC and digital marketing may be demanding
- Occasional travel may be required to attend team meetings or industry events
ASSUMPTION: The candidate should be prepared to face these challenges head-on and be proactive in seeking support and resources to overcome them.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the PPC Specialist role at Darrow requires a strong focus on data analysis and campaign optimization
- While the role is similar to other PPC Specialist positions, Darrow's mission-driven approach and commitment to "frictionless justice" set it apart from other companies in the legal tech industry
- Career progression in this role may involve expanding the candidate's responsibilities or exploring new marketing specializations within the company
ASSUMPTION: The candidate should research similar roles at other companies to better understand the unique aspects of the PPC Specialist role at Darrow and how it aligns with their career goals.
📝 Sample Projects
- Developing and optimizing a large-scale paid acquisition campaign across multiple platforms to drive user growth and engagement
- Conducting in-depth analysis of campaign performance data to identify trends and make data-driven decisions
- Collaborating with cross-functional teams to align acquisition strategies with business goals and optimize campaign performance
ASSUMPTION: The candidate should be prepared to provide specific examples of their experience managing large-scale paid acquisition campaigns and optimizing performance through data analysis and A/B testing.
❓ Key Questions to Ask During Interview
- How does Darrow's approach to PPC and digital marketing differ from other companies in the legal tech industry?
- What are the most challenging aspects of managing large-scale paid acquisition campaigns at Darrow, and how can I best prepare for them?
- How does Darrow support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for the PPC Specialist role in the first 30, 60, and 90 days, and how can I best contribute to achieving them?
- How does Darrow's remote work arrangement support a healthy work-life balance, and what resources are available to help employees manage their time effectively?
ASSUMPTION: The candidate should prepare thoughtful questions that demonstrate their interest in the role and commitment to Darrow's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in managing large-scale paid acquisition campaigns
- Prepare for the interview by researching Darrow's company culture, values, and recent news, as well as the specific requirements of the PPC Specialist role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
