PPC Specialist

📌 Core Information

🔹 Job Title: PPC Specialist

🔹 Company: Clean Digital

🔹 Location: Edinburgh, Scotland, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 office days per week)

🔹 Category: Advertising Services

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote 3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Leading PPC projects for multiple clients, ensuring alignment with their business goals
• Regular client communications, presenting data sets, findings, and innovative processes
• Daily/weekly account optimizations, managing client budgets, and advising on core strategy
• Supporting new business pitches and client retention
• Working on PPC accounts across various channels, including Google, Microsoft, TikTok, LinkedIn, StackAdapt, and Meta Ads

ASSUMPTION: This role requires a strong understanding of PPC strategies and a proactive approach to client relationships. The hybrid work arrangement allows for a good balance between remote work and in-office collaboration.

📋 Key Responsibilities

✅ Lead contact for clients on PPC projects, managing multiple client accounts

✅ Regular client communications, presenting data sets, findings, or innovative processes

✅ Daily/weekly account optimizations, managing client budgets, and advising on core strategy

✅ Support new business pitches and onboarding, contributing to client retention

✅ Work on PPC accounts across various channels, including Google, Microsoft, TikTok, LinkedIn, StackAdapt, and Meta Ads

ASSUMPTION: This role requires strong organizational skills, attention to detail, and excellent communication skills to manage multiple client projects and maintain effective client relationships.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2+ years of hands-on PPC experience, either at an agency or client side

Required Skills:

• Enthusiasm and willingness to learn, with a passion for digital advertising
• Fluent English speaker
• Experience running and leading strategy on innovative Google Ads and Meta Ads campaigns for leading brands
• Meticulous attention to detail and advanced organizational skills
• Excellent verbal and written communication skills, with a friendly, professional email tone
• Advanced Microsoft Excel/Google Sheets skills and good problem-solving abilities
• Confidence in meetings and presenting findings to account directors and clients
• Ability to work to deadlines and maintain a positive, upbeat attitude
• Ability to think independently and proactively manage client relationships

Preferred Skills:

• Experience with TikTok, LinkedIn, StackAdapt, or other advertising platforms
• Knowledge of data analysis tools and techniques

ASSUMPTION: The ideal candidate will have a strong foundation in PPC strategies, excellent communication skills, and a proactive approach to client relationships. Experience with additional advertising platforms and data analysis tools is a plus.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per year (Based on experience and industry standards for PPC Specialists in Edinburgh)

Benefits:

• Generous profit sharing scheme
• Competitive starting salary, with regular salary reviews based on performance/output
• Private health insurance with Vitality
• Pension scheme
• 30 days holiday
• Cycle2Work scheme
• Flexible hybrid working (remote up to 3 days a week)
• Summer and Christmas office parties, regular socials, and monthly team lunches
• A casual, open plan working environment
• A well-stocked beer fridge for socials and occasional Fridays
• Upskilling and training opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for PPC Specialists in Edinburgh, considering the required experience level and the company's size. Benefits are comprehensive and reflect the company's commitment to employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Clean Digital specializes in paid advertising, focusing on PPC strategies to maximize profit for its clients. The company operates in the competitive advertising services industry, with a strong focus on data-driven decision-making and innovative approaches.

Company Size: Clean Digital is a small to mid-sized company with 11-50 employees, providing a collaborative and close-knit work environment. This size allows for more personal growth opportunities and direct impact on the company's success.

Founded: Clean Digital was founded in 2012, giving it over a decade of experience in the PPC industry. The company has established itself as a specialist in paid advertising, with a strong reputation for delivering profitable campaigns for its clients.

Company Description:

• Exclusive specialization in paid advertising, with a focus on PPC strategies
• Data-driven approach to maximize profit for clients
• Employee-owned company, with regular profit sharing and a say in how the company is run
• Collaborative and open plan working environment

Company Specialties:

• Display Advertising
• SEM
• Remarketing
• Advertising
• Paid Search
• PPC
• Paid Social
• Programmatic
• Data Analysis
• Paid Advertising
• Google Ads
• Meta Ads
• LinkedIn Advertising
• Microsoft Advertising
• Google Analytics
• GA4

Company Website: http://www.cleandigital.co.uk

ASSUMPTION: Clean Digital's specialization in paid advertising and data-driven approach set it apart in the industry. The company's employee-owned structure fosters a collaborative and engaged work environment.

📊 Role Analysis

Career Level: This role is suitable for experienced PPC professionals looking to advance their careers in a specialized agency environment. The position offers opportunities for growth and development within the company.

Reporting Structure: The PPC Specialist will report directly to the Account Director and work closely with the PPC team to ensure effective client management and campaign optimization.

Work Arrangement: The hybrid work arrangement allows for a balance between remote work and in-office collaboration. This flexibility enables better work-life integration and caters to different working preferences.

Growth Opportunities:

• Progression to senior or management roles within the PPC team
• Expanding expertise across various advertising platforms and channels
• Developing leadership and mentoring skills within the team
• Contributing to the company's growth and success through innovative strategies and client retention

ASSUMPTION: The PPC Specialist role offers ample opportunities for career growth and development within the company, as Clean Digital values employee engagement and expertise.

🌍 Location & Work Environment

Office Type: Clean Digital's office is located in a collaborative workspace, fostering a creative and dynamic work environment.

Office Location(s): Clockwise Offices, 84 Commercial Street, Edinburgh, Edinburgh, City of EH6 6LX, GB

Geographic Context:

• Edinburgh is the capital city of Scotland, known for its rich history, vibrant culture, and stunning architecture
• The city offers a high quality of life, with numerous amenities, green spaces, and a thriving arts scene
• Edinburgh is well-connected by public transportation, making it easy to commute to the office

Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with remote work up to 3 days a week. The core office hours are typically Monday to Friday, 9:00 AM to 5:30 PM.

ASSUMPTION: The office location in Edinburgh provides a vibrant and dynamic work environment, with easy access to amenities and public transportation. The hybrid work arrangement offers a good balance between remote work and in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Job offer and onboarding

Key Assessment Areas:

• PPC knowledge and experience
• Communication and presentation skills
• Problem-solving abilities and attention to detail
• Cultural fit and alignment with company values
• Proactivity and initiative in client relationships

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PPC experience and skills
• Include specific examples of successful PPC campaigns you've managed or contributed to
• Demonstrate your understanding of the PPC industry and Clean Digital's approach to paid advertising
• Showcase your enthusiasm for digital advertising and commitment to continuous learning

ATS Keywords: PPC, Google Ads, Meta Ads, Microsoft Advertising, LinkedIn Advertising, StackAdapt, data analysis, client management, campaign optimization, proactive, enthusiastic, attention to detail, problem-solving

ASSUMPTION: The application process for the PPC Specialist role at Clean Digital is designed to assess candidates' technical skills, communication abilities, and cultural fit. Tailoring your application to the specific requirements of the role and demonstrating your enthusiasm for PPC strategies will increase your chances of success.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook and Instagram)
• Microsoft Advertising
• LinkedIn Advertising
• StackAdapt
• Google Analytics and GA4
• Microsoft Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The PPC Specialist role requires proficiency in various advertising platforms and tools. Familiarity with these tools and a willingness to learn new ones will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Specialism breeds expertise
• Data-driven decision-making
• Transparency and open communication
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and independent
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback
• Committed to continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong passion for PPC strategies and a commitment to continuous learning?
• Are you comfortable working independently and taking initiative in client relationships?
• Do you thrive in a collaborative and data-driven work environment?
• Are you open to feedback and willing to adapt your approach based on new information?

ASSUMPTION: Clean Digital values employees who are passionate about PPC strategies, proactive in their approach to client relationships, and committed to continuous learning and improvement. Assessing your alignment with these values and work styles will help determine your cultural fit within the company.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organizational skills and attention to detail
• Keeping up-to-date with the latest trends and best practices in the rapidly evolving PPC industry
• Balancing remote work and in-office collaboration effectively in a hybrid work arrangement
• Adapting to the company's data-driven approach and using data to inform decision-making

ASSUMPTION: The PPC Specialist role presents several challenges, including managing multiple client projects, staying current with industry trends, and balancing remote work and in-office collaboration. Successful candidates will be able to overcome these challenges and contribute to the company's growth and success.

📈 Similar Roles Comparison

• Unlike related roles, the PPC Specialist position at Clean Digital focuses exclusively on paid advertising, allowing for a deeper level of expertise and specialization
• In the PPC industry, this role offers a unique opportunity to work in a specialized agency environment, with a strong focus on data-driven decision-making and innovative strategies
• Career progression in this role may include advancing to senior or management positions within the PPC team, expanding expertise across various advertising platforms, and contributing to the company's growth and success

ASSUMPTION: The PPC Specialist role at Clean Digital offers a unique opportunity to specialize in paid advertising and contribute to the company's growth and success. Compared to related roles, this position provides a deeper level of expertise and a strong focus on data-driven decision-making.

📝 Sample Projects

• Developing and implementing a comprehensive PPC strategy for a new client, including keyword research, ad creation, and landing page optimization
• Analyzing and optimizing an existing PPC campaign to improve its performance and return on investment (ROI)
• Collaborating with the content team to create targeted and engaging ad copy that resonates with the client's audience

ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the PPC Specialist role at Clean Digital. Successful candidates will be able to demonstrate their ability to manage and optimize PPC campaigns, collaborate effectively with other teams, and develop innovative strategies to improve campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe the typical PPC strategies used for clients in different industries?
• How does the company approach data-driven decision-making in PPC campaigns?
• What opportunities are there for professional development and growth within the PPC team?
• How does the company support work-life balance in its hybrid work arrangement?
• Can you provide an example of a successful PPC campaign managed by the team and the strategies used to achieve its goals?

ASSUMPTION: Asking these questions during the interview will help you better understand the company's approach to PPC strategies, data-driven decision-making, professional development, and work-life balance. This information will be crucial in assessing your fit with the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PPC experience and skills, including specific examples of successful campaigns you've managed or contributed to
• Prepare for a technical assessment or case study, demonstrating your PPC knowledge and problem-solving abilities
• Research Clean Digital's approach to paid advertising and be ready to discuss your alignment with the company's values and work style
• Follow up with the HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.