📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Digital Air Strike
🔹 Location: Scottsdale, Arizona, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing digital advertising campaigns on Google and Meta platforms for automotive clients
- Maximizing ROI and ensuring outstanding campaign performance
- Working independently with minimal oversight
- Collaborating on creative development and campaign strategy
ASSUMPTION: This role requires a strong analytical mindset and the ability to thrive in an independent work environment. The ideal candidate will be proactive, detail-oriented, and passionate about digital marketing.
📋 Key Responsibilities
✅ Develop and execute effective media strategies on Google Ads and Meta platforms that cater to client objectives
✅ Collaborate on compelling ad creatives that capture attention and enhance audience engagement
✅ Independently build campaigns with targeted audiences, precise budgets, and schedules, continuously testing for optimal performance
✅ Analyze data and metrics, identifying opportunities for improvement and swiftly implementing changes
✅ Conduct experiments independently to optimize creative, messaging, and targeting strategies
✅ Carefully manage budgets to ensure efficiency and maximize results
✅ Prepare clear and insightful performance reports with actionable recommendations for future campaigns
ASSUMPTION: This role involves a high degree of independence and requires strong analytical and problem-solving skills. The ideal candidate will be comfortable working with data and making data-driven decisions.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Analytics, Math, Communications, or a related field
Experience: Minimum of 2 years of hands-on experience with Google Ads and Meta campaigns, achieving measurable results
Required Skills:
- Proficiency in Google Analytics, Google Ads Manager, and Meta Ads Manager
- Strong analytical thinking skills
- Proactive approach to problem-solving
- Ability to thrive independently in a fast-paced environment
Preferred Skills:
- Certifications: Google Ads Display or Search Certification, Facebook Blueprint Certification, Google Analytics Certification
- Familiarity with additional platforms (Amazon DSP, programmatic ad platforms)
ASSUMPTION: While certifications are preferred, they are not required for this role. The ideal candidate will have a strong foundation in digital marketing and a willingness to learn and adapt.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a PPC Specialist with 2-5 years of experience in the Scottsdale, AZ area)
Benefits:
- Free & company-subsidized medical, dental, and vision plans
- 401k & Roth 401k with company match
- Incentive stock options
- Student loan repayment assistance
- Competitive PTO, 11 paid holidays, paid parental leave, and monthly bonus half-day Fridays
- Free life and disability insurance
- Mental wellness programs and pet care discounts
- Tuition and training reimbursement programs
Working Hours: Full-time, Monday-Friday, 8:30am-5:30pm MST (with a one-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Specialist with 2-5 years of experience in the Scottsdale, AZ area. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing, specifically focused on the automotive industry
Company Size: 201-500 employees
Founded: 2007
Company Description:
- DAS Technology is the largest automotive Customer Data and Experience Platform (CDXP™), empowering over 9,200 retailers, partners, and OEMs to increase consumer response and lead conversions by leveraging patented AI-powered digital technology generating measurable ROI.
- The company offers a range of solutions, including digital response, social media marketing technology, and consumer engagement solutions, to monitor, respond, improve, and convert more consumers into customers for businesses in the United States, Canada, and 32 additional countries.
- DAS Technology includes Digital Air Strike, AUTOVATE, BestRide.com, 3 Birds, and the LotVantage Partner Program.
Company Specialties:
- Digital Marketing
- Lead Response Technology
- Streaming Advertising
- Social Media Marketing
- AI Chat
- Power Text
- Online Reputation Management
- Sales Enablement Solutions
- Virtual Retailing
- Video Lead Engagement
- Vehicle Inventory Merchandising
- Consumer Experience
- and CDXP
Company Website: digitalairstrike.com
ASSUMPTION: DAS Technology is a well-established company with a strong focus on innovation and employee well-being. The company offers a comprehensive benefits package and encourages employee growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Digital Marketing Manager
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Advancement to a Senior PPC Specialist or PPC Manager role
- Expansion into other areas of digital marketing, such as SEO or social media management
- Opportunities to work on high-impact projects and contribute to the company's overall strategy
ASSUMPTION: This role offers significant opportunities for growth and development within the company. The ideal candidate will be proactive, ambitious, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Modern, fun, and friendly workplace
Office Location(s): 6900 E Camelback Rd, 1100, Scottsdale, Arizona 85251, US
Geographic Context:
- Scottsdale is a vibrant city located in the Phoenix metropolitan area, offering a high quality of life with numerous cultural attractions, outdoor activities, and a thriving business community.
- The office is conveniently located near major highways, shopping centers, and restaurants.
- The area experiences a hot desert climate, with mild winters and very hot summers.
Work Schedule: Monday-Friday, 8:30am-5:30pm MST (with a one-hour lunch break)
ASSUMPTION: The ideal candidate will be comfortable working in an on-site environment and enjoy the benefits of a modern, collaborative workplace.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Digital Marketing Manager
- In-depth interview with the Digital Marketing Manager and a team member
- Final interview with the Director of Marketing
- Background check and offer
Key Assessment Areas:
- Technical skills and knowledge of PPC platforms
- Analytical and problem-solving abilities
- Creativity and strategic thinking
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in your resume, using specific examples and quantifiable results
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and strategic thinking
ATS Keywords: Google Ads, Meta Ads, PPC, campaign strategy, creative development, campaign creation, performance monitoring, A/B testing, budget management, reporting, analytics, problem-solving, independent work, fast-paced environment
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, analytical thinking, and cultural fit. The ideal candidate will be proactive, detail-oriented, and passionate about digital marketing.
🛠️ Tools & Technologies
- Google Ads Manager
- Meta Ads Manager
- Google Analytics
- Additional platforms (Amazon DSP, programmatic ad platforms) - familiarity is a plus
ASSUMPTION: The ideal candidate will have experience with the required tools and technologies and be eager to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Accountability
- Collaboration
Work Style:
- Independent and proactive
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in an independent work environment with minimal oversight?
- Are you comfortable working with data and making data-driven decisions?
- Do you enjoy collaborating with team members to develop creative and effective advertising campaigns?
ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a proactive, data-driven, and collaborative work style.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the latest trends and best practices in PPC advertising, which can change rapidly
- Working in a fast-paced environment with tight deadlines and high expectations
- Adapting to a dynamic work environment with a growing and evolving company
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and be able to adapt to change and take on new challenges.
📈 Similar Roles Comparison
- This role is similar to a PPC Specialist or Paid Media Specialist role in other digital marketing agencies or in-house marketing teams
- However, DAS Technology offers a unique focus on the automotive industry and a strong commitment to innovation and employee well-being
- Career progression in this role may involve advancement to a Senior PPC Specialist or PPC Manager role, or expansion into other areas of digital marketing
ASSUMPTION: This role offers a unique opportunity to work in a specialized industry and contribute to the company's overall strategy. The ideal candidate will be passionate about digital marketing and eager to learn and grow within the company.
📝 Sample Projects
- Developing and executing a comprehensive PPC strategy for a major automotive client, resulting in a 30% increase in lead conversions
- Conducting A/B testing on ad creatives and targeting strategies, leading to a 25% improvement in click-through rates and a 15% reduction in cost per acquisition
- Analyzing campaign performance data to identify trends and opportunities, and implementing changes to optimize results and maximize ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role. The ideal candidate will be proactive, analytical, and creative in their approach to PPC advertising.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does this role contribute to the company's overall strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does the company address these challenges?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Digital Air Strike PPC Specialist Application
- Tailor your resume to highlight your relevant experience and achievements in PPC advertising, using specific examples and quantifiable results
- Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
