PPC Specialist

📌 Core Information

🔹 Job Title: PPC Specialist

🔹 Company: Tango

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving high-quality traffic through media buying campaigns
• Building and maintaining relationships with media partners
• Optimizing ad copy and landing pages for improved conversion rates
• Collaborating with internal teams for seamless campaign execution
• Analyzing campaign performance data to maximize ROI

ASSUMPTION: This role requires a strong understanding of PPC strategies and a proven track record in media buying. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing multiple campaigns simultaneously.

📋 Key Responsibilities

✅ Plan, execute, and optimize media buying campaigns to drive high-quality traffic

✅ Develop and maintain relationships with media partners, negotiate favorable terms, and manage advertising budgets effectively

✅ Create, manage, and optimize ad copy and landing pages to improve conversion rates

✅ Collaborate with internal teams (design, analytics) to ensure seamless campaign execution

✅ Generate comprehensive reports and insights

✅ Monitor campaign performance, analyze data, and make adjustments to maximize ROI

✅ Stay updated on the latest PPC trends, best practices, and platform updates

ASSUMPTION: The successful candidate will have experience in managing PPC campaigns across various channels, including search engines and social media platforms. They will also have strong analytical skills and the ability to interpret data to derive actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience as a Media Buyer and PPC specialist

Required Skills:

• Proven experience in media buying and PPC management
• Strong negotiation skills and ability to build relationships with media partners
• Good understanding of performance attribution mechanics and experience with affiliate platforms
• Strong verbal and written communication skills in English
• Excellent time management and organizational skills
• Solid understanding of digital marketing principles, best practices, and industry trends
• Strong analytical skills with the ability to interpret PPC campaign data

Preferred Skills:

• Experience in managing and optimizing PPC campaigns across search engines (Google Ads, Bing Ads) and social media platforms (Facebook Ads, Instagram Ads)

ASSUMPTION: Candidates with experience in managing PPC campaigns across multiple channels and platforms will be highly sought after for this role. Familiarity with affiliate platforms and strong analytical skills will also be valuable.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪150,000 - ₪250,000 per year (approximately $45,000 - $75,000 USD), based on industry standards for a PPC specialist with 2-5 years of experience in Tel Aviv.

Benefits:

• Health insurance
• Retirement plan
• Paid time off
• Corporate events and parties

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC specialist with the required experience level in Tel Aviv. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Tango is a consumer services company, specializing in live streaming and social media platforms. The live streaming industry is projected to reach $240 billion in the next few years, presenting significant growth opportunities for the company.

Company Size: Tango is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment where employees can make a significant impact.

Founded: Tango was founded in 2018 and has since grown to become a market leader in the live streaming industry, with over 500 million registered users worldwide.

Company Description:

• Tango is a successful, market-leading live-streaming platform with 500+ million registered users
• The B2C platform allows millions of talented people around the world to create their own live content, engage with their fans, and monetize their talents
• The company is powered by 450+ global employees operating in a culture of growth, learning, and success

Company Specialties:

• Video Technology
• Live Streaming
• Internet Technology
• Mobile Application
• Social Media
• 3G/4G/5G
• Content Creators

Company Website: https://business.tango.me/about

ASSUMPTION: Tango's focus on live streaming and social media platforms makes it an exciting and innovative place to work, with a strong emphasis on growth and learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in PPC and media buying. The ideal candidate will have a proven track record of success in driving high-quality traffic and optimizing campaigns for maximum ROI.

Reporting Structure: The PPC Specialist will report directly to the Marketing Manager and work closely with internal teams, including design and analytics, to ensure seamless campaign execution.

Work Arrangement: This is an on-site position, with standard working hours and occasional flexibility for overtime as needed.

Growth Opportunities:

• As Tango continues to grow and expand, there will be opportunities for the PPC Specialist to take on more responsibilities and advance their career within the marketing department
• The company's focus on learning and success provides ample opportunities for professional development and growth

ASSUMPTION: The PPC Specialist role at Tango offers significant growth potential, as the company continues to expand and solidify its position as a market leader in the live streaming industry.

🌍 Location & Work Environment

Office Type: Tango's headquarters is located in Tel Aviv, with additional offices in Kyiv, Limassol, Warsaw, Dubai, and Mountain View. The Tel Aviv office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 605 Fairchild Dr., Mountain View, CA 94043, US; Menahem Begin 52, Tel Aviv, 6407807, IL; 42 Agias Filaxeos, Limassol Municipality, Limassol 3090, CY; Dubai, AE; Postępu 17a, Warsaw, Mazowieckie 02-676, PL; Okhtyrskyi Lane 7, Holosiivskyi District, Kyiv, UA

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
• The city is known for its beaches, nightlife, and diverse food scene
• Tel Aviv is also home to a growing number of startups and established tech companies, providing ample networking opportunities

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional overtime as needed.

ASSUMPTION: Tango's Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director
• Offer extension

Key Assessment Areas:

• PPC and media buying expertise
• Data analysis and interpretation skills
• Communication and negotiation skills
• Cultural fit with Tango's values and work style

Application Tips:

• Highlight your relevant experience and achievements in PPC and media buying
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: PPC, Media Buying, Campaign Management, Ad Copy, Landing Pages, Performance Attribution, Affiliate Platforms, Data Analysis, Negotiation, Relationship Building, Digital Marketing, Search Engine Advertising, Social Media Advertising

ASSUMPTION: Tango's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment. Applicants should be prepared to discuss their relevant experience and provide examples of their success in driving high-quality traffic and optimizing campaigns for maximum ROI.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Facebook Ads
• Instagram Ads
• Affiliate platforms (Voluum, Clickflare, Affise, etc.)
• Data analysis tools (Google Analytics, Tableau, etc.)

ASSUMPTION: The PPC Specialist will be expected to have experience with various PPC platforms, including search engines and social media platforms. Familiarity with data analysis tools and affiliate platforms will also be valuable.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Learning
• Success

Work Style:

• Collaborative
• Dynamic
• Innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and analyzing campaign performance to optimize results?
• Do you have a proven track record of success in driving high-quality traffic and maximizing ROI?

ASSUMPTION: Tango's company culture is focused on growth, learning, and success, with a strong emphasis on collaboration and innovation. Candidates should be comfortable working in a dynamic environment and have a proven track record of success in driving high-quality traffic and optimizing campaigns for maximum ROI.

⚠️ Potential Challenges

• The PPC Specialist may face competition from other media buyers and platforms for ad space and user attention
• The role requires a strong understanding of PPC strategies and a proven track record in media buying, which may be challenging for candidates with limited experience
• The fast-paced nature of the role may require occasional overtime and flexibility in working hours
• The Tel Aviv office may be noisy and energetic, which may not be suitable for candidates who prefer a quieter work environment

ASSUMPTION: The PPC Specialist role at Tango presents unique challenges and opportunities, requiring a strong understanding of PPC strategies and a proven track record in media buying. Candidates should be comfortable working in a fast-paced, collaborative environment and have a proven track record of success in driving high-quality traffic and optimizing campaigns for maximum ROI.

📈 Similar Roles Comparison

• Unlike other PPC Specialist roles, this position requires experience with affiliate platforms and a strong understanding of performance attribution mechanics
• The live streaming industry is projected to reach $240 billion in the next few years, presenting significant growth opportunities for the company and its employees
• This role offers significant growth potential, as Tango continues to expand and solidify its position as a market leader in the live streaming industry

ASSUMPTION: The PPC Specialist role at Tango is unique in its focus on the live streaming industry and its requirement for experience with affiliate platforms. The role offers significant growth potential, as the company continues to expand and solidify its position as a market leader in the live streaming industry.

📝 Sample Projects

• Develop and execute a PPC campaign to drive high-quality traffic to a new live streaming event
• Optimize ad copy and landing pages to improve conversion rates for an existing PPC campaign
• Analyze campaign performance data to identify trends and make data-driven decisions to maximize ROI

ASSUMPTION: The PPC Specialist will be expected to work on a variety of projects, including campaign development and optimization, data analysis, and relationship building with media partners. These projects will require a strong understanding of PPC strategies and a proven track record in media buying.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does Tango support the professional development and growth of its employees?
• What is the typical career path for a PPC Specialist at Tango?
• How does Tango measure the success of its PPC campaigns?
• What is the company's approach to work-life balance?

ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role and their understanding of the company's values and work style. They should also be prepared to discuss their relevant experience and provide examples of their success in driving high-quality traffic and optimizing campaigns for maximum ROI.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for the interview by researching Tango's company culture and values, and practicing common interview questions and answers
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.