PPC Specialist (m/f/d)

📌 Core Information

🔹 Job Title: PPC Specialist (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Lisbon, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Lisbon-based with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition through paid ad campaigns on major platforms
• Managing substantial budgets and maintaining steady pacing against ROI targets
• Collaborating with cross-functional teams to improve campaign efficiency and effectiveness
• Exploring and capitalizing on emerging opportunities and trends within the paid search landscape

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on continuous optimization and innovation.

📋 Key Responsibilities

✅ Drive customer acquisition of main product-led motion by launching and optimizing paid ad campaigns towards pre and in-product conversion events on major paid ad platforms (Google Ads, Bing Ads, YouTube Ads)

✅ Plan, launch, and optimize ad campaigns for new products, ensuring efficient campaign structure, quality ads, optimal bids, and identifying and tagging for ideal in-product events that will drive success and growth

✅ Own, launch, and optimize an effective retargeting structure across search, YouTube, and programmatic, building audiences through web events and customer match

✅ Manage substantial budgets and maintain a steady pacing in a challenging industry against ROI targets

✅ Collaborate with data specialists to bring forward innovative ideas in data application on PPC tactics

✅ Plan and execute advanced A/B testing, analyze results, and implement improvements for continuous optimization

✅ Acquire a deep understanding of the business and websites’ success metrics such as LTVs and conversion rates, and support in building a paid search strategy that works towards solving challenges

✅ Stay at the forefront of best practices, strategies, and industry standards related to paid search

✅ Explore and capitalize on emerging opportunities and trends within the paid search landscape

ASSUMPTION: This role involves a high degree of data analysis and continuous learning to stay ahead of industry trends and best practices.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of hands-on paid search campaign management, particularly in a B2B SaaS environment

Required Skills:

• Proven expertise in Google Ads and Bing Ads
• Strong understanding of tracking and tagging (GA4, GTM)
• Intermediate to advanced proficiency in Excel/Google Sheets (e.g., vlookup function)
• Data-driven and analytics mindset with a drive to always dig deeper
• Deep understanding of marketing and business KPIs and funnel stages in a B2B environment
• Fluency in English. Other languages are a plus.

Preferred Skills:

• Experience with A/B testing tools
• Knowledge of SQL or other data querying languages
• Familiarity with marketing automation platforms

ASSUMPTION: Candidates should have a strong background in paid search campaign management and a proven track record of driving results in a B2B environment.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (gross, based on experience and qualifications)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours and hybrid work arrangement
• Company events and team-building activities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is based on market research for similar roles in Lisbon, Portugal, and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Data Privacy and Privacy-led Marketing Solutions

Company Size: Medium (201-500 employees), offering a dynamic and international work environment

Founded: 2017, with a mission to unlock the potential of data privacy to empower a thriving digital ecosystem

Company Description:

• Usercentrics is a global leader in data privacy and privacy-led marketing solutions
• The company works with enterprises to create a healthy balance between data-driven business and privacy compliance
• Usercentrics offers intuitive, customizable consent and preference management solutions for the web, apps, and connected TVs

Company Specialties:

• GDPR, ePrivacy, and other data protection regulations
• LegalTech and RegTech solutions
• Adtech and cookieless measurement
• Server-side tagging and tracking

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is a fast-growing company with a strong focus on innovation and continuous learning, making it an excellent fit for driven and ambitious professionals.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: This role reports directly to the DemandGen Team Lead and collaborates with various cross-functional teams, including Product & Partner, WebDev, Content, and Data teams

Work Arrangement: Hybrid, with a mix of on-site work at the Lisbon office and remote work options

Growth Opportunities:

• Expanding the company's product and geographic footprint
• Developing expertise in emerging trends and best practices in paid search
• Potential career progression into management or specialist roles

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, offering a high quality of life, vibrant culture, and a thriving tech industry
• The city is known for its mild climate, historic sites, and beautiful landscapes
• Lisbon is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The Lisbon office provides a dynamic and international work environment, with a strong focus on collaboration and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Hiring Manager
• Technical assessment or case study
• Final interview with the DemandGen Team Lead and other team members

Key Assessment Areas:

• Paid search campaign management expertise
• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on paid search campaign management in a B2B environment
• Tailor your cover letter to demonstrate your understanding of Usercentrics' mission and values, and how your skills and experience make you a strong fit for the role
• Prepare for the technical assessment or case study by reviewing recent trends and best practices in paid search

ATS Keywords: PPC, Google Ads, Bing Ads, A/B testing, data analysis, B2B SaaS, marketing KPIs, conversion rates, retargeting, audience building

ASSUMPTION: The application process at Usercentrics is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Excel/Google Sheets
• Marketing automation platforms (e.g., HubSpot, Marketo)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in paid search campaign management.

👔 Cultural Fit Considerations

Company Values:

• User-centric: We put users first in everything we do
• Trustworthy: We build trust through transparency and reliability
• Innovative: We continuously challenge the status quo and strive for improvement

Work Style:

• Collaborative: We work together to achieve our goals
• Data-driven: We make decisions based on data and evidence
• Adaptable: We embrace change and adapt to new situations

Self-Assessment Questions:

• How do you embody Usercentrics' user-centric value in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or strategy
• How do you approach data analysis and interpretation to inform your decision-making?

ASSUMPTION: Usercentrics values a strong cultural fit, with a focus on user-centricity, trustworthiness, and innovation, as well as a collaborative and data-driven work style.

⚠️ Potential Challenges

• Managing substantial budgets and maintaining steady pacing in a challenging industry
• Keeping up with the latest trends and best practices in paid search
• Balancing the need for continuous optimization with the need for strategic, long-term planning
• Collaborating effectively with cross-functional teams, each with their own priorities and goals

ASSUMPTION: These challenges are common in paid search campaign management roles and can be overcome with strong communication, strategic thinking, and a data-driven approach.

📈 Similar Roles Comparison

• Unlike other PPC Specialist roles, this position focuses heavily on B2B SaaS and data privacy, requiring a deep understanding of these industries and their unique challenges
• This role offers the opportunity to work with a wide range of cross-functional teams, providing a broad perspective on the business and its operations
• Career progression in this role may involve moving into a specialist or management position within the marketing department, or exploring opportunities in other areas of the business

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong focus on B2B SaaS and data privacy, and a wide range of cross-functional collaboration.

📝 Sample Projects

• Developing and executing a comprehensive retargeting strategy to improve conversion rates and ROI for a new product launch
• Analyzing customer data to identify high-value segments and optimize ad targeting and messaging for improved performance
• Conducting A/B testing on ad creative and landing pages to optimize conversion rates and improve campaign efficiency

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the PPC Specialist in this role, with a focus on data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• How does this role contribute to Usercentrics' overall business strategy and growth?
• What are the biggest challenges facing the paid search team in the next 6-12 months, and how can this role help address them?
• How does Usercentrics support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does Usercentrics measure the success of its paid search campaigns, and what key metrics should I focus on?

ASSUMPTION: These questions demonstrate a strategic and forward-thinking approach to the role, with a focus on understanding the company's priorities and how the PPC Specialist can contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on paid search campaign management in a B2B SaaS environment
• Prepare for the technical assessment or case study by reviewing recent trends and best practices in paid search
• Research Usercentrics' mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.