PPC Specialist | Mid-Senior

📌 Core Information

🔹 Job Title: PPC Specialist | Mid-Senior

🔹 Company: Nord Security

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior (2-5 years)

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing PPC campaigns across multiple channels
• Conducting thorough keyword research and analysis
• Creating and implementing ad copies and creative assets
• Analyzing campaign data to provide actionable insights
• Collaborating with the marketing team to align PPC strategies
• Staying updated with industry trends and best practices

ASSUMPTION: This role requires a strong understanding of PPC advertising, data analysis, and collaboration skills. The ideal candidate will be comfortable working in a fast-paced environment and have a genuine interest in PPC and associated channels.

📋 Key Responsibilities

✅ Develop and manage PPC campaigns across multiple channels such as Google Ads, Bing Ads, LinkedIn, Reddit, etc.

✅ Conduct thorough keyword research, analysis, and optimization to improve campaign performance.

✅ Create, implement, and monitor ad copies and creative assets for maximum relevance and engagement.

✅ Analyze campaign data and metrics to provide actionable insights and recommendations for improvement.

✅ Manage budgets effectively, ensuring optimal allocation for maximum ROI.

✅ Perform A/B testing and continuous optimization of ad campaigns to improve conversion rates.

✅ Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives.

✅ Stay updated with industry trends, tools, and best practices in PPC advertising.

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic thinking with data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in PPC campaign management, with a focus on Google Ads and paid social channels

Required Skills:

• Expertise in Google Ads, Paid Social channels (Facebook, LinkedIn, Reddit, etc.), and Google Analytics
• Strong data analysis skills and understanding of optimization consequences
• Excellent written and spoken English skills
• Excellent time management skills

Preferred Skills:

• Experience working with large-scale and complex campaigns
• Previous experience in B2B tech product marketing

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. The ideal candidate will have a proven track record in PPC campaign management and a genuine interest in the field.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and market rates for mid-senior PPC specialists in Warsaw)

Benefits:

• Access to Nord Security products
• Professional growth opportunities
• Health benefits, including private health insurance
• Mental wellbeing support, including access to mental health tools and therapy options
• Team-building events and parties
• Additional vacation days and paid leave
• Flexible working time arrangement

Working Hours: 40 hours per week, with flexible working hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are comprehensive and aimed at promoting employee wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Nord Security is a global leader in internet privacy and security solutions, with a focus on B2B tech products

Company Size: Nord Security has over 1,000 employees, making it a mid-sized company with a strong focus on growth and innovation

Founded: Nord Security was founded in 2012 and has since grown to become one of the world's leading digital security and privacy solution providers

Company Description:

• Nord Security is a global leader in providing digital security and privacy solutions for individuals and businesses
• The company offers a range of products, including NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily
• Nord Security is committed to creating a safe and peaceful online future for people everywhere

Company Specialties:

• Cybersecurity solutions
• Privacy protection
• Network security
• B2B tech products

Company Website: nordsecurity.com

ASSUMPTION: Nord Security's focus on growth and innovation creates an exciting and dynamic work environment for employees. The company's commitment to digital security and privacy makes it an attractive choice for professionals in the tech industry.

📊 Role Analysis

Career Level: Mid-Senior (2-5 years of experience)

Reporting Structure: The PPC Specialist will report directly to the Marketing Manager and work closely with the marketing team

Work Arrangement: The role is on-site, with the option to work remotely. The company offers flexible working hours and additional vacation days

Growth Opportunities:

• Professional development opportunities, including online training, conferences, and workshops
• The chance to work on a variety of projects and campaigns, allowing for skill development and growth
• Potential career progression within the marketing department or the company as a whole

ASSUMPTION: The mid-senior level of this role provides ample opportunities for professional growth and development. The company's commitment to employee development and growth makes it an attractive choice for ambitious professionals.

🌍 Location & Work Environment

Office Type: Nord Security's Warsaw office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Warsaw, Poland

Geographic Context:

• Warsaw is the capital and largest city of Poland, with a population of over 1.7 million
• The city is known for its rich history, vibrant culture, and thriving tech industry
• Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of leisure and entertainment options

Work Schedule: The role follows a standard 40-hour workweek, with flexible working hours and the option to work remotely

ASSUMPTION: Warsaw's thriving tech industry and high quality of life make it an attractive location for tech professionals. Nord Security's modern, collaborative workspace provides an ideal environment for creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• PPC campaign management skills
• Data analysis and optimization skills
• Creativity and strategic thinking
• Communication and collaboration skills

Application Tips:

• Highlight relevant PPC campaign management experience and achievements
• Include specific examples of data analysis and optimization projects
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare questions to ask the interviewer about the role, the team, and the company

ATS Keywords: PPC, Google Ads, Bing Ads, LinkedIn, Reddit, keyword research, data analysis, A/B testing, budget management, ad copy creation, collaboration, time management, English proficiency, B2B marketing, paid social channels, optimization

ASSUMPTION: Nord Security's application process is designed to assess the candidate's technical skills, creativity, and cultural fit. The company values strategic thinking, data-driven decision making, and strong communication skills.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• LinkedIn Ads
• Reddit Ads
• Google Analytics
• Data analysis and visualization tools (e.g., Excel, Google Sheets, Tableau)

ASSUMPTION: The PPC Specialist will be expected to have a strong working knowledge of Google Ads, Bing Ads, and other paid social channels. Familiarity with data analysis and visualization tools is also essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• User-focused
• Innovative
• Collaborative
• Ambitious
• Respectful

Work Style:

• Data-driven
• Creative
• Collaborative
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a genuine interest in PPC advertising and associated channels?
• Are you comfortable working in a fast-paced environment and collaborating with a team?
• Do you have strong data analysis skills and the ability to optimize campaigns based on data insights?
• Are you able to balance strategic thinking with data-driven decision making?

ASSUMPTION: Nord Security values employees who are user-focused, innovative, collaborative, ambitious, and respectful. The ideal candidate will be data-driven, creative, collaborative, adaptable, and results-oriented, with a genuine interest in PPC advertising and associated channels.

⚠️ Potential Challenges

• The role requires a strong understanding of PPC advertising and data analysis, which may be challenging for candidates without relevant experience
• The fast-paced nature of the role may be overwhelming for candidates who prefer a more structured work environment
• The role requires strong collaboration skills, which may be challenging for candidates who prefer to work independently
• The role is on-site, with the option to work remotely. Candidates who prefer a fully remote work arrangement may face challenges adapting to the on-site work environment

ASSUMPTION: The PPC Specialist role requires a strong understanding of PPC advertising and data analysis, as well as strong collaboration skills. The fast-paced nature of the role and the on-site work arrangement may present challenges for some candidates.

📈 Similar Roles Comparison

• Compared to other PPC Specialist roles, this role places a greater emphasis on data analysis and optimization
• Compared to other marketing roles, this role requires a higher level of technical expertise in PPC advertising and data analysis
• Compared to other mid-senior level roles, this role offers significant opportunities for professional growth and development

ASSUMPTION: The PPC Specialist role at Nord Security requires a higher level of technical expertise in PPC advertising and data analysis than similar roles in the industry. The role offers significant opportunities for professional growth and development, making it an attractive choice for ambitious professionals.

📝 Sample Projects

• Developing and managing a PPC campaign for a new product launch, with a focus on maximizing ROI and minimizing cost per acquisition
• Conducting keyword research and analysis to optimize a PPC campaign for a competitor's product, with a focus on improving click-through rate and conversion rate
• Creating and implementing A/B tests for ad copy and creative assets, with a focus on improving conversion rate and maximizing ROI

ASSUMPTION: The PPC Specialist role at Nord Security involves a variety of projects and campaigns, allowing for skill development and growth. The role requires a strong understanding of PPC advertising, data analysis, and optimization, as well as strong collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach work-life balance and employee wellbeing?
• What are the most challenging aspects of the role, and how can I best prepare for them?

ASSUMPTION: The interview is an opportunity for the candidate to assess the fit of the role and the company, as well as to demonstrate their skills and qualifications. The ideal candidate will be proactive, strategic, and data-driven, with a genuine interest in PPC advertising and associated channels.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare questions to ask the interviewer about the role, the team, and the company
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.