📌 Core Information
🔹 Job Title: PPC Specialist | Mid | Tesonet Accelerator Product
🔹 Company: Nord Security
🔹 Location: Vilnius, Lithuania
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing PPC campaigns across multiple channels
- Conducting A/B testing and collaborating with design teams
- Monitoring competitor activity and providing data-based feedback
- Staying updated with digital advertising trends and innovations
ASSUMPTION: This role requires a balance of technical skills in PPC management and creative thinking for strategy development. It's ideal for someone with experience in e-commerce and large-scale campaign management.
📋 Key Responsibilities
✅ Set up, manage, and optimize campaigns across Paid Social, Display, and Paid Search channels
✅ Conduct A/B testing on various landing pages and prepare briefs for design teams
✅ Manage different creatives and copy for experiments to improve CTR and CR performance
✅ Maximize campaign performance and ensure results align with KPIs
✅ Provide constructive, data-based feedback on creative performance
✅ Monitor competitor activity to assess its impact on our accounts
✅ Collaborate closely with copywriters and designers on creative preparation and adjustments
✅ Participate in brainstorming sessions and take initiative to develop better strategies
✅ Stay up to date with the latest trends in the advertising industry
ASSUMPTION: This role involves continuous learning and adaptation to new trends and tools in the digital advertising landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in PPC campaign management
Required Skills:
- Proven experience managing PPC campaigns across Meta, Google, TikTok, and other platforms
- Strong analytical skills and data-driven mindset
- Skilled in testing and optimizing landing pages, funnels, and advertorials
- Fluent written and spoken English
Preferred Skills:
- Experience with e-commerce and large-scale campaign management
- Familiarity with tools like Magick Click or Impact for affiliate/partner traffic optimization
ASSUMPTION: While not explicitly stated, experience with specific PPC platforms and tools is highly preferred.
💰 Compensation & Benefits
Salary Range: 2500 - 4000 EUR/Month (Gross)
Benefits:
- Opportunities for professional growth and development
- Healthy work-life balance
- Competitive salary and benefits package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level PPC specialist role in Vilnius, Lithuania.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a leading provider of digital security and privacy solutions for businesses and individuals, operating in the competitive cybersecurity market.
Company Size: Nord Security has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Nord Security was founded in 2012 and has since grown to become one of the world’s leading providers of digital security and privacy solutions.
Company Description:
- Nord Security is a home for advanced security solutions, including NordVPN, NordLayer, NordPass, NordStellar, NordLocker, and Saily.
- The company is committed to creating a safe cyber future for everyone, with a community of cybersecurity experts, software developers, engineers, data analysts, and other tech professionals.
- Nord Security offers a range of products designed to protect users' online traffic, privacy, and digital assets.
Company Specialties:
- VPN services
- Password managers
- Threat exposure management
- End-to-end encryption tools
- E-commerce security solutions
Company Website: nordsecurity.com
ASSUMPTION: Nord Security's focus on digital security and privacy makes this role an excellent fit for candidates interested in the cybersecurity industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with copywriters, designers, and other marketing team members.
Work Arrangement: On-site, with opportunities for professional growth and development within the company.
Growth Opportunities:
- Advancement to a senior role within the marketing department
- Expansion into other areas of digital marketing or cybersecurity
- Potential to work on multiple brands and products within the Nord Security portfolio
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader Nord Security organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Vilnius, Lithuania
Geographic Context:
- Vilnius is the capital and largest city of Lithuania, with a population of around 550,000 people.
- The city is known for its historic old town, which is a UNESCO World Heritage site, and its vibrant cultural scene.
- Vilnius offers a high quality of life, with affordable living costs and a strong focus on education and innovation.
Work Schedule: Full-time, with flexible working hours and a focus on results and performance
ASSUMPTION: The on-site work environment at Nord Security's Vilnius office encourages collaboration and teamwork, with a focus on achieving results and driving growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- PPC campaign management experience
- Analytical skills and data-driven mindset
- Creativity and strategic thinking
- Communication and collaboration skills
Application Tips:
- Highlight relevant PPC campaign management experience and achievements
- Demonstrate a strong understanding of the digital advertising landscape and trends
- Showcase your ability to work collaboratively and drive results in a team environment
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: PPC, Paid Social, Display, Paid Search, A/B Testing, Landing Page Optimization, Funnel Optimization, Creative Strategy, Digital Advertising Trends, Time Management, E-commerce, Campaign Management, Affiliate Traffic Optimization
ASSUMPTION: Nord Security uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Google Optimize or VWO
- Magick Click or Impact (for affiliate/partner traffic optimization)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in PPC campaign management.
👔 Cultural Fit Considerations
Company Values:
- User-first approach
- Continuous learning and improvement
- Transparency and collaboration
- Innovation and creativity
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Committed to user privacy and security
Self-Assessment Questions:
- Do you have experience managing PPC campaigns across multiple platforms and channels?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong understanding of the digital advertising landscape and trends?
- Are you committed to continuous learning and improvement?
ASSUMPTION: Nord Security values candidates who are data-driven, collaborative, and committed to continuous learning and improvement, as these qualities are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-changing digital advertising landscape
- Collaborating effectively with cross-functional teams, including copywriters and designers
- Adapting to new tools and platforms as the company grows and evolves
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other PPC specialist roles, this position focuses on multiple brands and products within the Nord Security portfolio, offering opportunities for diverse and varied work
- In the competitive cybersecurity market, Nord Security's focus on user privacy and security sets it apart from other companies in the industry
- As a mid-level role, this position offers opportunities for professional growth and development within the marketing department and the broader Nord Security organization
ASSUMPTION: This role offers unique opportunities for diverse and varied work, as well as opportunities for professional growth and development within the company.
📝 Sample Projects
- Developing and implementing a full-funnel PPC strategy for a new product launch
- Conducting A/B testing on landing pages and creatives to optimize conversion rates
- Monitoring and analyzing competitor activity to inform campaign strategy and optimization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Nord Security?
- What opportunities are there for professional growth and development within the marketing department and the broader Nord Security organization?
- How does Nord Security support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions demonstrate a strong interest in the role and a commitment to success, while also providing valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare examples of your PPC campaign management experience and achievements
- Follow up with the hiring team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
