PPC specialist - real estate

📌 Core Information

🔹 Job Title: PPC Specialist - Real Estate

🔹 Company: Park Lane Premium Properties (through Mira Search)

🔹 Location: Kazakhstan (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing advertising campaigns across Google Ads and other digital channels
• Handling Meta (Facebook/Instagram) advertising campaigns
• Analyzing campaign performance and optimizing based on metrics like CPC, CPA, and ROAS
• Integrating with CRM for conversion tracking and analysis
• Collaborating with the team to create visuals and advertising videos

ASSUMPTION: This role requires a strong focus on performance marketing and a solid understanding of various advertising platforms.

📋 Key Responsibilities

✅ Manage and optimize advertising campaigns across Google Ads and other digital channels

✅ Handle Meta (Facebook/Instagram) advertising campaigns

✅ Analyze campaign performance and optimize based on metrics like CPC, CPA, and ROAS

✅ Integrate with CRM for conversion tracking and analysis

✅ Collaborate with the team to create visuals and advertising videos

✅ Conduct keyword research and competitor analysis

✅ Monitor and report on campaign performance and ROI

ASSUMPTION: The role may evolve to include additional responsibilities based on the company's growth and needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: At least 1 year of experience with Meta Ads Manager and performance marketing

Required Skills:

• Proficient in Google Ads and other digital advertising platforms
• Strong analytical skills and data-driven mindset
• Fluency in English (Upper-Intermediate) and Russian
• Experience with CRM integration and conversion tracking
• Ability to work independently and manage multiple campaigns

Preferred Skills:

• Experience with real estate advertising
• Knowledge of the Kazakh or UAE market
• Familiarity with project management tools

ASSUMPTION: While experience in the real estate industry is not required, it would be beneficial for understanding the target audience and market trends.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a PPC specialist role in Kazakhstan with 2-5 years of experience, the estimated salary range is 250,000 - 400,000 KZT per month.

Benefits:

• Fully remote work
• Flexible working hours (6/1 schedule)
• Opportunity for growth within the company

Working Hours: 48 hours per week, with a flexible schedule (6/1)

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: Boutique agency (11-50 employees)

Founded: 2022 (as part of Mira Search)

Company Description:

• Park Lane Premium Properties is a boutique real estate agency specializing in premium and ultra-luxury properties in the UAE.
• The company is part of Mira Search, a leading recruitment agency based in Dubai.
• Park Lane focuses on providing exceptional service and expertise to its clients.

Company Specialties:

• Premium and ultra-luxury real estate
• Expertise in the UAE market
• Boutique agency approach

Company Website: Mira Search

ASSUMPTION: Park Lane Premium Properties is a new agency, and this role presents an opportunity to grow with the company and make a significant impact.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth

Reporting Structure: This role reports directly to the Marketing Manager at Park Lane Premium Properties.

Work Arrangement: Fully remote, with flexible working hours (6/1 schedule)

Growth Opportunities:

• Potential to take on additional responsibilities as the company grows
• Opportunity to work on international campaigns and expand market knowledge
• Possibility to move into a management role in the future

ASSUMPTION: The company's growth and success will depend on the candidate's ability to drive effective advertising campaigns and contribute to the team's overall success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Kazakhstan has a growing real estate market, with opportunities in both residential and commercial properties.
• The UAE, where Park Lane operates, has a thriving real estate industry, with a focus on luxury properties.
• The company's remote work policy allows for a flexible work-life balance.

Work Schedule: 48 hours per week, with a flexible schedule (6/1)

ASSUMPTION: The fully remote work environment requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with Mira Search
• Technical interview with Park Lane Premium Properties
• Final interview with the Marketing Manager

Key Assessment Areas:

• Advertising campaign management skills
• Analytical and data-driven mindset
• Fluency in English and Russian
• Cultural fit with the company's boutique agency approach

Application Tips:

• Highlight relevant experience with Meta Ads Manager and other digital advertising platforms
• Demonstrate a strong understanding of performance marketing metrics and strategies
• Showcase your ability to work independently and manage multiple campaigns
• Tailor your resume and cover letter to emphasize your fit for the real estate industry

ATS Keywords: PPC, Google Ads, Meta Ads Manager, Performance Marketing, Analytics, CRM Integration, Campaign Optimization, Real Estate, Kazakhstan, UAE, Remote Work

ASSUMPTION: The application process may vary depending on the specific needs of the company and the candidate's qualifications.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• CRM software (e.g., HubSpot, Zoho CRM, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The candidate should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise and professionalism
• Exceptional client service
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of successfully managing advertising campaigns?
• Are you comfortable working independently and managing your own time?
• Do you thrive in a data-driven environment and enjoy analyzing campaign performance?

ASSUMPTION: The ideal candidate will be a strong fit with the company's boutique agency approach and share its commitment to exceptional client service.

⚠️ Potential Challenges

• Managing multiple advertising campaigns simultaneously
• Keeping up with industry trends and algorithm changes
• Adapting to a fully remote work environment
• Working with a diverse team across different time zones

ASSUMPTION: The candidate should be proactive in seeking support and resources to overcome challenges as they arise.

📈 Similar Roles Comparison

• This role is similar to a PPC specialist or digital marketing specialist position in other industries.
• However, the real estate industry has unique market trends and target audiences that may require specific knowledge and strategies.
• Career progression in this role could lead to a marketing manager or director position within the real estate industry.

ASSUMPTION: The candidate's experience and skills in the real estate industry will be a significant factor in their success in this role.

📝 Sample Projects

• Managing a Google Ads campaign for a luxury real estate development in Dubai
• Optimizing a Meta advertising campaign for a real estate agency in Kazakhstan
• Conducting keyword research and competitor analysis for a new real estate project launch

ASSUMPTION: The candidate's ability to provide relevant examples of their past work will be essential in demonstrating their qualifications for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What opportunities are there for growth and professional development within the company?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of working in the real estate industry, and how can this role address them?

ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with Meta Ads Manager and other digital advertising platforms
• Write a cover letter explaining your interest in the real estate industry and how your skills and experience make you a strong fit for this role
• Prepare examples of your past work, such as successful advertising campaigns or relevant projects
• Follow up with Mira Search one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.