📌 Core Information
🔹 Job Title: PPC Strategist - Google & Facebook Ads
🔹 Company: LevelUp
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end paid campaigns for clients on Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (including Instagram).
- Driving measurable results and improving ROI through data-driven strategies and A/B testing.
- Collaborating with design teams to create engaging ad creatives and working closely with clients and stakeholders.
- Staying current with industry trends and platform updates to continuously optimize campaigns.
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to campaign management and performance tracking.
📋 Key Responsibilities
✅ Plan, execute, and optimize high-performing PPC campaigns on Google Ads and Facebook Ads.
✅ Analyze campaign data, extract insights, and provide strategic recommendations to improve ROI.
✅ Conduct A/B testing on ad creatives, targeting, and bidding strategies for ongoing performance improvement.
✅ Create compelling ad copy and work closely with design teams to produce engaging creatives.
✅ Track performance using tools like Google Analytics, Facebook Pixel, and platform-specific dashboards.
✅ Manage ad budgets effectively, ensuring campaigns are on track with pacing, spend, and target KPIs (CTR, CPC, ROAS, CPA).
✅ Prepare and deliver detailed performance reports to clients and stakeholders.
✅ Stay current with industry trends, platform updates, and emerging best practices in PPC advertising.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple campaigns and meet performance targets.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum of 3 years of experience managing Google Ads and Facebook Ads campaigns.
Required Skills:
- Proven ability to drive results (conversions, leads, sales) while managing multiple campaigns.
- Skilled in setting up and optimizing conversion tracking, remarketing campaigns, and audience segmentation.
- Exceptional copywriting skills for ad creatives.
- Strong analytical mindset and proficiency in analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Excellent communication and collaboration skills.
Preferred Skills:
- Experience with other platforms (e.g., TikTok Ads, LinkedIn Ads).
- Familiarity with CRO, landing page design, and SEO.
- Background in eCommerce or B2B lead generation.
ASSUMPTION: While certifications are not explicitly required, obtaining Google Ads and Meta Ads certifications can demonstrate a strong commitment to professional development and may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 500,000 - 800,000 per year (based on experience and performance). This is an estimate based on market research and industry standards for mid-level PPC specialists in the Philippines.
Benefits:
- Graveyard shift schedule (11:00 PM - 7:00 AM, Manila time).
- Fully remote work environment.
- Opportunity to work with a dynamic and collaborative team.
Working Hours: 40 hours per week, with flexible scheduling to accommodate client needs and time zones.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, market fluctuations, and company policies. Benefits may also vary based on individual circumstances and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: LevelUp is a specialized BPO company that partners with technology companies across the US, UK, Europe, and Canada to provide tailored outsourcing solutions, focusing on operational and back-office support.
Company Size: LevelUp has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: LevelUp was founded in 2017, with a history of building a reputation for delivering high-quality operational and back-office support to its clients.
Company Description:
- LevelUp specializes in providing highly skilled professionals from the Philippines across various industries, including IT, customer service, finance, and more.
- The company aims to help clients scale efficiently and cost-effectively by offering customized outsourcing solutions.
- LevelUp focuses on building offshore teams to support its clients' operational and back-office needs.
Company Specialties:
- Customer support and customer service.
- Outsourcing and offshoring consulting.
- Administrative, marketing & creative, sales & lead generation, IT & software development, human resources & recruitment, and finance and accounting services.
Company Website: http://levelup.support
ASSUMPTION: LevelUp's focus on providing tailored outsourcing solutions allows for a diverse range of projects and clients, offering PPC Strategists the opportunity to work on various campaigns and gain broad experience.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience). This role offers an opportunity for professionals to apply their skills and gain experience in managing multiple PPC campaigns.
Reporting Structure: The PPC Strategist will report directly to the Marketing Manager and collaborate with various teams, including design, client success, and data analytics.
Work Arrangement: This role is fully remote, with the opportunity to work with a dynamic and collaborative team across different time zones.
Growth Opportunities:
- Expanding skills and expertise in PPC advertising by working on diverse campaigns and platforms.
- Developing leadership skills by managing junior team members or mentoring interns in the future.
- Advancing to a senior role or specialized position within the PPC team or the broader marketing department.
ASSUMPTION: As a mid-sized company, LevelUp offers opportunities for career growth and professional development, with the potential for internal promotions and role expansions as the company continues to grow.
🌍 Location & Work Environment
Office Type: Fully remote work environment, with no physical office requirement.
Office Location(s): While LevelUp has offices in Stockport, England, and Makati, Philippines, this role does not require on-site presence.
Geographic Context:
- The Philippines has a vibrant and growing outsourcing industry, with a large talent pool and competitive labor costs.
- Manila, the capital city, offers a bustling metropolis with a mix of modern and traditional culture, making it an attractive location for remote workers.
- The fully remote work arrangement allows for flexibility and work-life balance, with the opportunity to work from home or other convenient locations.
Work Schedule: The graveyard shift schedule (11:00 PM - 7:00 AM, Manila time) may require adjustment for some applicants, but it offers the advantage of working during quieter hours and potentially having more flexible daytime hours for personal activities.
ASSUMPTION: The fully remote work environment and flexible scheduling can contribute to a positive work-life balance, allowing PPC Strategists to manage their time effectively and maintain a healthy lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- Technical assessment or case study to evaluate PPC strategy and campaign management skills.
- Final interview with the Marketing Manager or other senior team members to discuss the role, responsibilities, and career growth opportunities.
Key Assessment Areas:
- Campaign management and optimization skills, with a focus on Google Ads and Facebook Ads.
- Data analysis and interpretation abilities, demonstrating the capacity to extract insights and make data-driven decisions.
- Communication and collaboration skills, showcasing the ability to work effectively with clients, stakeholders, and internal teams.
- Cultural fit and alignment with LevelUp's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your PPC experience, campaign successes, and relevant skills for this role.
- Include specific examples of A/B testing, optimization strategies, and data-driven decision-making in your application materials.
- Prepare for the technical assessment or case study by brushing up on your PPC knowledge and developing a structured approach to campaign management.
- Research LevelUp's company culture and values to demonstrate your understanding of the organization and your fit within the team.
ATS Keywords: PPC, Google Ads, Facebook Ads, A/B Testing, Campaign Management, Data Analysis, Optimization, Ad Copywriting, Conversion Tracking, Remarketing, Audience Segmentation, Performance Reporting, Industry Trends, Communication Skills, Collaboration Skills
ASSUMPTION: LevelUp's application process is designed to evaluate candidates' technical skills, communication abilities, and cultural fit, with a focus on finding the best match for the PPC Strategist role.
🛠️ Tools & Technologies
- Google Ads (Search, Display, YouTube) and Google Analytics.
- Facebook/Meta Ads (including Instagram) and Facebook Pixel.
- Platform-specific dashboards and other analytics tools for performance tracking.
- Project management and collaboration tools for team communication and task organization.
ASSUMPTION: While not explicitly listed, familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) and other relevant software may be beneficial for this role, as they are commonly used in professional environments.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: LevelUp prioritizes understanding and meeting its clients' needs to provide tailored outsourcing solutions.
- Collaborative: The company fosters a team-oriented environment, encouraging open communication and cooperation among employees.
- Adaptable: LevelUp remains flexible and responsive to its clients' evolving needs and market changes, allowing for continuous learning and growth.
Work Style:
- Data-driven: PPC Strategists are expected to make informed decisions based on data analysis and insights.
- Proactive: Taking initiative and being proactive in campaign management and optimization is essential for success in this role.
- Collaborative: Working effectively with clients, stakeholders, and internal teams is crucial for delivering high-performing PPC campaigns.
Self-Assessment Questions:
- Do you have a strong track record of driving results through data-driven PPC strategies?
- Are you comfortable working in a fully remote environment and collaborating with teams across different time zones?
- Do you thrive in a dynamic and adaptable work environment, with the ability to pivot and optimize campaigns based on performance data and market trends?
ASSUMPTION: Applicants who align with LevelUp's values and work style are more likely to succeed in the PPC Strategist role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The graveyard shift schedule may require adjustment for some applicants, potentially impacting sleep patterns and work-life balance.
- Managing multiple PPC campaigns simultaneously can be challenging, requiring strong organizational skills and time management.
- Keeping up with industry trends and platform updates may necessitate continuous learning and adaptation.
- Working remotely can present unique challenges, such as maintaining motivation and staying connected with colleagues.
ASSUMPTION: While these challenges exist, LevelUp's supportive work environment, collaborative team culture, and opportunities for professional development can help mitigate these potential obstacles.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the PPC Strategist position focuses primarily on paid advertising channels, with a strong emphasis on data analysis and optimization.
- Compared to other PPC roles, this position offers the opportunity to work with a diverse range of clients and industries, providing broad exposure to various campaign types and strategies.
- Career progression in this role may involve advancing to a senior PPC specialist or manager position, or exploring other marketing specializations within LevelUp's broader marketing department.
ASSUMPTION: Applicants should consider their career goals and preferences when evaluating this role, as it may offer unique opportunities for growth and development within the marketing field.
📝 Sample Projects
- Developing and executing a comprehensive PPC strategy for an eCommerce client, focusing on driving online sales and maximizing ROI.
- Managing a B2B lead generation campaign for a software company, optimizing targeting and bidding strategies to improve lead quality and volume.
- Collaborating with a design team to create engaging ad creatives for a social media campaign, A/B testing different visuals and copy to enhance performance.
ASSUMPTION: These sample projects illustrate the diverse range of campaigns PPC Strategists may work on at LevelUp, demonstrating the opportunity to gain broad experience and develop a well-rounded skill set.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the industries we'll be working with?
- How does LevelUp support the professional development and growth of its PPC team members?
- What is the team structure and dynamic like, and how do PPC Strategists collaborate with other departments and teams?
- How does LevelUp approach A/B testing and optimization, and what resources are available to support these efforts?
- What is the work-life balance like for PPC Strategists at LevelUp, and how does the company support remote workers?
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and development within LevelUp's PPC team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your PPC experience, campaign successes, and relevant skills for this role.
- Prepare for the technical assessment or case study by brushing up on your PPC knowledge and developing a structured approach to campaign management.
- Research LevelUp's company culture and values to demonstrate your understanding of the organization and your fit within the team.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
