PR and Events Manager (9 to 12 month FTC maternity cover)

📌 Core Information

🔹 Job Title: PR and Events Manager (9 to 12 month FTC maternity cover)

🔹 Company: Skin + Me

🔹 Location: London, United Kingdom (Hybrid: 3 days in Paddington HQ, 2 days remote)

🔹 Job Type: Full-time, Fixed Term Contract (Maternity Cover)

🔹 Category: Marketing & PR

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving brand fame and reputation through earned media
• Leading and managing the PR team and agency partners
• Strategizing and executing PR campaigns aligned with business objectives
• Building and maintaining strong relationships with key stakeholders
• Analyzing and optimizing PR performance using data-driven insights

ASSUMPTION: This role requires a strategic and creative mindset, with a strong understanding of the beauty industry and a proven track record in PR and team management.

📋 Key Responsibilities

✅ Drive Skin + Me to achieve brand fame and an immaculate reputation via earned media across KOLs and press

✅ Lead the PR team (external agency and direct report) across all activations, ensuring consistent storytelling across earned media channels

✅ Lead the PR team and function, briefing and approving all press materials, releases, campaigns, and product sampling

✅ Build the strategic PR vision for Skin + Me, winning the hearts and minds of key stakeholders

✅ Work with agency partners to build communication strategies for Skin + Me, ensuring key messages are shared with key journalists and lead to coverage in gold-tier publications

✅ Lead discussions and communication plans with key retail partners to receive PR support for exclusives and launches

✅ Strategize newsworthy story angles led by Skin + Me business objectives and product launches, considering culturally relevant topics, consumer trends, and data

✅ Oversee budget, set agency KPIs, and produce coverage reports, drawing insights from data when planning annual spend to maximize coverage

✅ Work closely with internal spokespeople to ensure press readiness, thorough briefings, background research, quote preparation, and organization of media coaching if needed

✅ Lead the team (internal and agency) on all planning and execution of Skin + Me events

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in PR, with a focus on the beauty industry and team management

Required Skills:

• Excellent communication and presentation skills
• Proven experience in managing teams and stakeholders
• Strong understanding of the beauty and skincare industry in the digital space
• Ability to work in a data-driven environment and question traditional PR practices
• Experience working with senior stakeholders to drive spokesperson strategies
• Events management experience

Preferred Skills:

• Experience working in a start-up or entrepreneurial environment
• Brand reputation and corporate comms experience

ASSUMPTION: Candidates with a strong background in beauty PR and team management, as well as a data-driven mindset, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (pro-rata for the fixed term contract)

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays)
• Free Breakfast & Lunch
• Hybrid Working (3 days in office, 2 days remote)
• Health and wellbeing focus (healthcare cash plan, cycle to work schemes)
• £500 annual development budget
• Workplace nursery benefit
• Culture club
• Discounted Skin + Me products
• Generous employee referral scheme
• Dog-friendly office

Working Hours: 37.5 hours per week, with core hours of 10:00 - 16:00 (flexible start and finish times)

ASSUMPTION: The salary range is estimated based on industry standards for a PR and Events Manager role in London, with a mid-level experience requirement.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Skin + Me is a mission-driven start-up focused on improving millions of lives through accessible, expert-approved skincare
• The company offers a pioneering online dermatology service powered by experts, providing personalized treatments tailored to individual skin goals
• Skin + Me recently secured £10 million in a series B funding round, reflecting growing interest in expert-approved skincare

Company Specialties:

• Online dermatology service
• Personalized skincare treatments
• Expert-approved skincare

Company Website: http://www.skinandme.com

ASSUMPTION: Skin + Me is a growing, mission-driven company with a strong focus on innovation and improving people's lives through accessible skincare solutions.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing and Communications

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Potential to grow into a permanent role, depending on business needs and performance
• Opportunities to work with a diverse range of stakeholders and gain exposure to various aspects of the business
• Access to a generous annual development budget for learning, training, and development opportunities

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, mission-driven company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Skin + Me HQ, Oakwood Business Park, London, England NW10 6EX, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving beauty and wellness industry
• The office is located in the northwest of London, with easy access to public transportation
• The area offers a mix of urban and green spaces, with numerous parks and recreational facilities nearby

Work Schedule: Monday, Tuesday, Friday (in office); Wednesday, Thursday (remote)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the Head of Marketing and Communications
• Final interview with the Founder and CEO

Key Assessment Areas:

• PR and communications skills
• Team management and leadership experience
• Understanding of the beauty and skincare industry
• Data-driven mindset and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR and team management experience, as well as your understanding of the beauty and skincare industry
• Prepare examples of successful PR campaigns you've led and the impact they had on brand awareness and reputation
• Be ready to discuss your approach to data-driven PR and how you've used data to optimize campaign performance in previous roles

ATS Keywords: PR management, team leadership, beauty industry, skincare, data-driven PR, campaign optimization, stakeholder management, event planning

ASSUMPTION: The interview process will focus on assessing the candidate's PR and team management skills, as well as their understanding of the beauty and skincare industry and data-driven mindset.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• PR software and tools (e.g., Muck Rack, Agility PR Solutions, Cision)
• Social media platforms (e.g., Twitter, Instagram, Facebook)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The successful candidate will be proficient in using Microsoft Office Suite and PR software, as well as social media platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and strategic

Self-Assessment Questions:

• How do you ensure that your PR strategies align with the company's customer-centric approach?
• Can you describe a time when you used data to optimize a PR campaign and improve its impact?
• How do you approach working collaboratively with internal and external stakeholders to achieve common goals?

ASSUMPTION: Skin + Me values candidates who are customer-focused, innovative, collaborative, data-driven, and accountable, with a dynamic and creative work style.

⚠️ Potential Challenges

• Managing a team and agency partners remotely, requiring strong communication and organizational skills
• Balancing multiple projects and priorities in a fast-paced, entrepreneurial environment
• Adapting to the evolving needs of a growing, mission-driven company
• Working with a diverse range of stakeholders, including internal teams, external agency partners, and media outlets

ASSUMPTION: The successful candidate will be able to thrive in a dynamic, fast-paced environment and manage multiple projects and stakeholders effectively.

📈 Similar Roles Comparison

• This role differs from other PR and Events Manager positions in its focus on the beauty and skincare industry, as well as its data-driven approach to PR
• Skin + Me's innovative, mission-driven approach sets it apart from more traditional beauty and wellness companies
• This role offers the opportunity to work with a diverse range of stakeholders and gain exposure to various aspects of the business, providing a unique career growth experience

ASSUMPTION: This role offers a unique blend of PR and events management experience, with a focus on the beauty and skincare industry and a data-driven approach.

📝 Sample Projects

• Developing and executing a PR campaign to launch a new skincare product, resulting in coverage in gold-tier publications and a significant increase in brand awareness
• Managing a team and agency partners to plan and execute a successful industry event, featuring prominent speakers and generating positive media coverage
• Conducting a comprehensive analysis of PR performance data to identify trends, optimize campaign strategies, and maximize coverage

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic PR campaigns, manage teams and agency partners, and analyze data to optimize performance.

❓ Key Questions to Ask During Interview

• How does Skin + Me approach PR and communications in the beauty and skincare industry, and how can I contribute to its success?
• Can you describe the company's data-driven approach to PR and how it informs decision-making and strategy development?
• How does the PR and Events Manager role fit into the overall marketing and communications strategy at Skin + Me?
• What opportunities are there for professional growth and development within the company?
• How does Skin + Me support work-life balance and employee well-being, particularly in a hybrid work arrangement?

ASSUMPTION: These questions will help the candidate better understand the role, the company's approach to PR and communications, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR and team management experience, as well as your understanding of the beauty and skincare industry
• Prepare examples of successful PR campaigns you've led and the impact they had on brand awareness and reputation
• Be ready to discuss your approach to data-driven PR and how you've used data to optimize campaign performance in previous roles
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.