PR and Marketing Manager

📌 Core Information

🔹 Job Title: PR and Marketing Manager

🔹 Company: Side

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & PR

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with potential remote work)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing PR and marketing campaigns in Asia, with a focus on Korea, Malaysia, China, and Taiwan
• Acting as the designated point of contact for PR and marketing activities in the region
• Creating and developing stories and marketing activities for Asia
• Managing local budget and planning for local activities and events
• Networking and developing partnership opportunities with local media, clients, and other relevant organizations

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong communication and organizational skills are essential for success in this position.

📋 Key Responsibilities

✅ Lead and manage campaigns in Asia, specifically focused on Korea, Malaysia, China, and Taiwan

✅ Support the global team and provide regional counsel

✅ Create and develop stories and marketing activities for Asia

✅ Manage local budget and planning for local activities and events

✅ Designated PR and Marketing point of contact for the region, both internal and external

✅ Event Planning and Coordination, plan, organize, and execute key events in the region for the global marketing & PR team

✅ Network and develop partnership opportunities with local media, our clients and other relevant organizations locally

✅ Ensure all external communication events, materials and messages (press releases, social media) are in line with our Company’s direction and local regulations

ASSUMPTION: The role may involve irregular hours, including evenings and weekends, as required by the business.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years' experience in PR and/or marketing

Required Skills:

• Fluency in Korean and Chinese, Japanese, or English
• Strong organizational skills and the ability to operate with a high level of autonomy
• Experience navigating large organizations
• Proven experience in event planning and coordination
• Ability to manage multiple vendors
• Ability to prioritize tasks, succeed under pressure, and roll with the demands of the business
• Experience juggling multiple projects at one time, preferably in multiple time zones
• Familiarity with the gaming industry and overall enthusiasm for gaming

Preferred Skills:

• Experience in the gaming industry
• Fluency in additional Asian languages

ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and its trends would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 5-10 years of experience in South Korea, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This estimate is subject to change based on the candidate's qualifications and the company's internal equity.

Benefits:

• Health insurance
• Retirement benefits
• Paid time off
• Flexible work arrangements

Working Hours: Full-time, with flexible hours as needed to accommodate events and deadlines

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Side is a global video game development and services provider, offering technical and creative solutions to many of the largest developers and studios around the world. The gaming industry is highly competitive and dynamic, with a strong focus on innovation and creativity.

Company Size: Side has over 40 studios in 15 countries worldwide and offices across North America, Europe, South America, and Asia. As a mid-sized company, Side offers a collaborative and agile work environment, with ample opportunities for growth and development.

Founded: Side was founded in Japan in 1994 and has since grown to become a global force in the video game industry.

Company Description:

• Side offers a wide range of services, including codev, art production, localization, audio production, quality assurance, localization QA, player support, community management, and datasets
• The company is passionate about bringing stories to the world and helping top-notch game development
• Side values creativity, collaboration, and innovation in its work environment

Company Specialties:

• Game development services
• Quality assurance
• Localization
• Audio production
• Player support
• Community management

Company Website: side.inc

ASSUMPTION: Side's global presence and diverse range of services provide unique opportunities for candidates to gain experience in various aspects of the gaming industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to Side’s Chief Communications Officer. The ideal candidate will have experience leading teams and managing projects, with a strong understanding of the gaming industry and its trends.

Reporting Structure: The PR and Marketing Manager will report directly to Side’s Chief Communications Officer and will work closely with the global marketing and PR team to ensure consistent branding and messaging across all regions.

Work Arrangement: This role is primarily on-site, with the possibility of remote work for specific tasks or events. The ideal candidate will be comfortable working in a hybrid or remote environment as needed.

Growth Opportunities:

• As Side continues to expand its global presence, there may be opportunities for the PR and Marketing Manager to take on additional responsibilities or move into a more senior role within the company
• The gaming industry is dynamic and ever-changing, providing ample opportunities for professional growth and development
• Working closely with the global marketing and PR team, the PR and Marketing Manager will have the opportunity to learn from and collaborate with experienced professionals in the field

ASSUMPTION: The PR and Marketing Manager's success in this role will depend on their ability to build strong relationships with local media, clients, and other relevant organizations, as well as their ability to manage multiple projects and vendors simultaneously.

🌍 Location & Work Environment

Office Type: Side's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation. The office is located in the Seocho-gu district of Seoul, South Korea.

Office Location(s): 8-9, Nambusunhwan-Ro 364-Gil, 3F Woori Bldg., Seoul, Gyeonggi-do 06739, KR

Geographic Context:

• Seoul is the capital and largest city of South Korea, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and cutting-edge technology
• Seoul is home to a thriving gaming industry, with numerous game development studios and events throughout the year

Work Schedule: The PR and Marketing Manager will work full-time, with flexible hours as needed to accommodate events and deadlines. The role may require irregular hours, including evenings and weekends, as required by the business.

ASSUMPTION: The PR and Marketing Manager's success in this role will depend on their ability to build strong relationships with local media, clients, and other relevant organizations, as well as their ability to manage multiple projects and vendors simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the global marketing and PR team
• Final interview with Side’s Chief Communications Officer

Key Assessment Areas:

• Communication and presentation skills
• Cultural awareness and understanding of the local market
• Project management and organizational skills
• Creativity and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the gaming industry and its trends in your application materials
• Prepare examples of your past work that showcase your ability to manage campaigns, plan events, and develop partnerships
• Be ready to discuss your familiarity with the local market and your ability to navigate large organizations

ATS Keywords: PR, Marketing, Campaign Management, Event Planning, Budget Management, Story Development, Networking, Partnership Development, Gaming Industry, Local Market, Large Organizations

ASSUMPTION: The interview process for this role may involve multiple rounds of interviews, as well as assessments of the candidate's communication, organizational, and project management skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management software (e.g., Asana, Trello, Jira)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The PR and Marketing Manager will be expected to use various tools and technologies to manage campaigns, plan events, and track progress. Familiarity with these tools is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Innovation
• Quality
• Integrity

Work Style:

• Agile and adaptable
• Results-driven
• Collaborative
• Strong communication skills
• Ability to work independently and manage multiple projects simultaneously

Self-Assessment Questions:

• Do you have experience working in a dynamic and fast-paced environment?
• Are you comfortable navigating large organizations and building relationships with key stakeholders?
• Do you have a strong understanding of the gaming industry and its trends?
• Are you fluent in Korean and Chinese, Japanese, or English?

ASSUMPTION: Side values creativity, collaboration, and innovation in its work environment. The ideal candidate will be able to thrive in a dynamic and fast-paced environment, with a strong understanding of the gaming industry and its trends.

⚠️ Potential Challenges

• Managing multiple projects and vendors simultaneously
• Navigating a large organization and building relationships with key stakeholders
• Adapting to a dynamic and fast-paced environment
• Working irregular hours, including evenings and weekends, as required by the business
• Developing and executing campaigns and events in a region with unique cultural and linguistic considerations

ASSUMPTION: The PR and Marketing Manager's success in this role will depend on their ability to manage multiple projects and vendors simultaneously, navigate a large organization, and adapt to a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or Asia Marketing Manager position, with a focus on campaign management, event planning, and partnership development in the Asia-Pacific region
• The gaming industry is highly competitive and dynamic, with a strong focus on innovation and creativity. This role requires a strong understanding of the gaming industry and its trends
• Career progression in this role may include moving into a more senior marketing or communications position within the company or within the gaming industry more broadly

ASSUMPTION: The PR and Marketing Manager's success in this role will depend on their ability to build strong relationships with local media, clients, and other relevant organizations, as well as their ability to manage multiple projects and vendors simultaneously.

📝 Sample Projects

• Planning and executing a regional gaming event, including vendor management, budget tracking, and on-site coordination
• Developing and implementing a regional marketing campaign, including story development, media outreach, and social media management
• Building and maintaining relationships with local media, clients, and other relevant organizations, including regular check-ins and updates on company news and initiatives

ASSUMPTION: The PR and Marketing Manager's success in this role will depend on their ability to manage multiple projects and vendors simultaneously, as well as their ability to build and maintain strong relationships with local media, clients, and other relevant organizations.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role?
• How does this role fit into the global marketing and PR team's overall strategy?
• What are the key challenges and opportunities for the gaming industry in the Asia-Pacific region?
• How does Side support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: The interview process for this role will provide an opportunity for the candidate to learn more about the company's culture, values, and approach to professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past work that showcase your ability to manage campaigns, plan events, and develop partnerships
• Be ready to discuss your familiarity with the local market and your ability to navigate large organizations
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.