J

PR Assistant

Jimmy Choo
Full-time
On-site
Milan, Lombardy, Italy
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PR Assistant

πŸ”Ή Company: Jimmy Choo

πŸ”Ή Location: Milan, Lombardy, Italy

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Fashion & Luxury Goods

πŸ”Ή Date Posted: April 4, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting and preserving the Jimmy Choo brand image through public relations efforts
  • Increasing brand awareness and passion for Jimmy Choo via strategic product placement
  • Supporting business objectives by working closely with internal teams and external agencies
  • Managing daily product send-out flow for EMEA markets, with a focus on the Italian market

ASSUMPTION: This role requires a strong understanding of the fashion and luxury goods industry, as well as excellent communication and organizational skills. The ideal candidate will be passionate about the Jimmy Choo brand and have a keen eye for detail.

πŸ“‹ Key Responsibilities

βœ… Working on the daily product send-out flow for EMEA markets, with a focus on the Italian market

βœ… Supporting European PR agency network with their daily requests

βœ… Supporting with all product requests from London HQ and relevant internal teams such as Comms, VM, Marketing, Creative, Licensing, Sales

βœ… Supporting Celebrities and Influencer product requests

βœ… Supporting seeding and gifting activities for EMEA markets

βœ… Supporting in the organization of local events and related activities

βœ… Monitoring EMEA magazines, handling the EMEA press and talents database

βœ… Overseeing press cupboard and handling of samples based on the strategic product focuses

βœ… Assisting in the implementation of the overall PR strategy

βœ… Assisting with developing Italian PR contact database via Fashion GPS

βœ… Assisting with corporate and communications related topics

βœ… Distributing weekly / monthly press report summaries internally and back to London

βœ… Cultivating brand and product awareness via strategic product placement editorially

ASSUMPTION: The role requires a high level of multitasking, attention to detail, and the ability to work well under pressure. The ideal candidate will be proactive, motivated, and passionate about the Jimmy Choo brand.

🎯 Required Qualifications

Education: University education in Marketing and Communication

Experience: 1 year working in public relations, fashion, or luxury (mandatory)

Required Skills:

  • Fluency in Italian (written and spoken)
  • Fluency in English (written and spoken)
  • Very good communication skills
  • Very good organizational skills
  • Proficiency using fashion GPS, Word, Excel, PowerPoint
  • Highly motivated in results achievement
  • Ability to work in team
  • Creativity, precision, and curiosity

Preferred Skills:

  • Knowledge of celebrities/influencers and entertainment industry
  • Proactive in building and maintaining strong working relationships with key Italian titles

ASSUMPTION: While not explicitly stated, having experience in the fashion or luxury PR industry would be beneficial for this role. Additionally, familiarity with the Italian fashion market and local media landscape would be an asset.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for entry-level PR roles in Milan, the estimated salary range is €25,000 - €35,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Working for a global luxury fashion brand
  • Opportunity to grow within the company
  • Potential to work with high-profile celebrities and influencers

Working Hours: Full-time, Monday to Friday, with occasional evening and weekend work required for events

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. The benefits listed are typical for the fashion industry but may vary based on the company's policies.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Jimmy Choo is a global luxury fashion brand specializing in high-end shoes, handbags, and accessories. The company operates in a competitive market, with a strong focus on craftsmanship, quality, and exclusivity.

Company Size: Jimmy Choo is part of Capri Holdings, a global fashion luxury group consisting of iconic, founder-led brands. With over 10,000 employees worldwide, the company offers a large and diverse work environment.

Founded: Jimmy Choo was founded in 1996 by Sandra Choi and has since grown into a global luxury brand with over 200 stores worldwide.

Company Description:

  • Jimmy Choo is synonymous with elegance, celebrity allure, and daring fashion
  • The brand offers a full range of luxury accessories, including shoes, bags, and eyewear
  • Jimmy Choo is known for its red-carpet favorites and global luxury appeal

Company Specialties:

  • Luxury footwear
  • Handbags and accessories
  • Celebrity and influencer collaborations

Company Website: capriholdings.com

ASSUMPTION: As a global luxury fashion brand, Jimmy Choo places a strong emphasis on exclusivity, craftsmanship, and high-quality products. The company's success is driven by its ability to maintain its reputation as a red-carpet favorite and a leader in global luxury.

πŸ“Š Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and development within the company

Reporting Structure: The PR Assistant will report directly to the PR Manager for the EMEA region

Work Arrangement: On-site, full-time position with occasional evening and weekend work required for events

Growth Opportunities:

  • Progression to a Senior PR role within the company
  • Expanding responsibilities to include additional markets or product categories
  • Gaining experience in event planning, celebrity collaborations, and influencer marketing

ASSUMPTION: The PR Assistant role offers a unique opportunity to gain experience in the luxury fashion industry and work with high-profile celebrities and influencers. With hard work and dedication, there are ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, professional office environment with a focus on creativity and collaboration

Office Location(s): Milan, Italy

Geographic Context:

  • Milan is the fashion capital of Italy and a major global hub for the fashion industry
  • The city is home to numerous fashion weeks, events, and influential industry professionals
  • Milan offers a vibrant cultural scene, rich history, and a high quality of life

Work Schedule: Full-time, Monday to Friday, with occasional evening and weekend work required for events

ASSUMPTION: Working in Milan offers unique opportunities to network with industry professionals, attend fashion events, and gain exposure to the latest trends and innovations in the fashion world.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-person or video interview with the PR Manager for the EMEA region
  • Final interview with the Global PR Director

Key Assessment Areas:

  • Communication skills and fluency in Italian and English
  • Organizational skills and attention to detail
  • Understanding of the fashion and luxury goods industry
  • Cultural fit with the Jimmy Choo brand and company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your passion for the Jimmy Choo brand and the fashion industry
  • Prepare examples of your previous PR work or relevant projects to discuss during the interview

ATS Keywords: Public Relations, Communication, Italian, English, Fashion GPS, Luxury Goods, Event Planning, Celebrity Collaborations, Influencer Marketing

ASSUMPTION: The application process for this role is likely to be competitive, as Jimmy Choo is a highly sought-after brand in the luxury fashion industry. Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their passion for the brand and the industry during the interview process.

πŸ› οΈ Tools & Technologies

  • Fashion GPS
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media platforms (Instagram, Facebook, Twitter)
  • PR and event planning software (e.g., Cision, Eventbrite)

ASSUMPTION: The PR Assistant will be expected to have proficiency in using Fashion GPS, Microsoft Office Suite, and social media platforms. Familiarity with PR and event planning software is also beneficial but not always required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Craftsmanship and attention to detail
  • Exclusivity and luxury
  • Celebrity allure and red-carpet appeal

Work Style:

  • Creative and innovative
  • Collaborative and team-oriented
  • Results-driven and motivated

Self-Assessment Questions:

  • Do you have a strong passion for the Jimmy Choo brand and the luxury fashion industry?
  • Are you highly organized, detail-oriented, and able to multitask effectively?
  • Do you have excellent communication skills in both Italian and English?
  • Are you proactive, motivated, and able to work well under pressure?

ASSUMPTION: The ideal candidate for this role will be passionate about the Jimmy Choo brand and the luxury fashion industry, with excellent communication and organizational skills. They will be proactive, motivated, and able to work well under pressure in a fast-paced, creative environment.

⚠️ Potential Challenges

  • Managing multiple tasks and deadlines simultaneously
  • Working with high-profile celebrities and influencers
  • Adapting to the fast-paced and ever-changing nature of the fashion industry
  • Balancing the demands of working for a global luxury brand with the need for creativity and innovation

ASSUMPTION: The PR Assistant role presents unique challenges and opportunities for growth and development. Applicants should be prepared to manage multiple tasks and deadlines, work with high-profile celebrities and influencers, and adapt to the fast-paced nature of the fashion industry.

πŸ“ˆ Similar Roles Comparison

  • Compared to other PR roles in the fashion industry, this role places a strong emphasis on event planning and celebrity collaborations
  • The luxury fashion industry is highly competitive and fast-paced, with a strong focus on exclusivity and high-quality products
  • This role offers opportunities for growth and development within the company, with the potential to progress to a Senior PR role

ASSUMPTION: The PR Assistant role at Jimmy Choo is unique in its focus on event planning and celebrity collaborations, and offers opportunities for growth and development within the company. Applicants should be prepared to work in a fast-paced, competitive environment and adapt to the unique demands of the luxury fashion industry.

πŸ“ Sample Projects

  • Planning and executing a high-profile celebrity gifting event for the launch of a new product line
  • Managing the press and talents database for the EMEA region, including monitoring magazines and handling requests
  • Overseeing the press cupboard and handling of samples based on strategic product focuses

ASSUMPTION: The PR Assistant will be involved in a wide range of projects, from planning and executing events to managing databases and handling samples. Applicants should be prepared to work on a variety of tasks and adapt to the unique demands of the role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall PR strategy for Jimmy Choo?
  • What opportunities are there for growth and development within the company?
  • How does Jimmy Choo support work-life balance for its employees?
  • What is the company culture like at Jimmy Choo, and how does this role contribute to that culture?

ASSUMPTION: Applicants should use the interview process to gain a better understanding of the role's priorities, the company's PR strategy, and the opportunities for growth and development within the organization. Additionally, they should ask questions about the company culture and work-life balance to ensure a good fit with their personal values and preferences.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your previous PR work or relevant projects to discuss during the interview
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.