π Core Information
πΉ Job Title: PR Associate, Product & Solutions Communications
πΉ Company: Hewlett Packard Enterprise
πΉ Location: Spring, Texas
πΉ Job Type: Full-Time, Remote
πΉ Category: Communications
πΉ Date Posted: April 8, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Remote (Teleworker CA)
π Job Overview
Key aspects of this role include:
- Planning, executing, and measuring PR/AR programs to enhance the company's offerings
- Cultivating relationships with key media, analysts, and industry leaders
- Managing and directing assigned agencies or contractors
- Working in a remote capacity, with a focus on the California region
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong emphasis on relationship-building and communication skills.
π Key Responsibilities
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Plan, execute, and measure PR/AR programs and tactics aimed at raising understanding and credibility of the company's offerings
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Prepare news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations, and other materials as appropriate
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Cultivate and maintain relationships with key media, analysts, and industry leaders (trade or local)
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Manage and direct assigned agencies or contractors as needed
ASSUMPTION: This role may require occasional travel for events, conferences, or client meetings, despite being primarily remote.
π― Required Qualifications
Education: BA or BS in Communications, Marketing, or Business Administration
Experience: 5+ years of experience in PR, AR, marketing, or communications
Required Skills:
- Solid writing and editing skills
- Strong oral communication skills; ability to think on feet
- Organization and program management skills
- Ability to link PR/AR plans and activities to business results
- Analytic skills (measurement, ROI)
- Tact and diplomacy
Preferred Skills:
- Experience with PR/AR software tools
- Familiarity with the tech industry and its trends
- Bilingual or multilingual proficiency
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the nature of the responsibilities and the company's global presence.
π° Compensation & Benefits
Salary Range: USD 78,700.00 - $181,200.00 per year
Benefits:
- Health & Wellbeing: Comprehensive benefits package supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Specific programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, unconditional inclusion, and a force for good
Working Hours: Full-time, typically 40 hours per week, with flexibility for a remote worker
ASSUMPTION: The salary range provided is inclusive of base salary and target-level sales compensation pay for sales roles. For non-sales roles, the listed range reflects base salary only.
π Applicant Insights
π Company Context
Industry: Information Technology & Services. HPE is a global edge-to-cloud company that helps businesses connect, protect, analyze, and act on their data and applications.
Company Size: 10,001+ employees. As a large organization, HPE offers extensive resources and opportunities for growth and collaboration.
Founded: 1939. HPE has a rich history and established brand in the tech industry.
Company Description:
- HPE is a global leader in technology solutions, offering a wide range of products and services to meet the diverse needs of its customers
- The company is committed to driving innovation and helping businesses thrive in today's complex world
- HPE fosters a culture of finding new and better ways to accelerate what's next, valuing varied backgrounds and embracing individual uniqueness
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: As a large, established company, HPE offers a structured career path and opportunities for growth and development.
π Role Analysis
Career Level: Specialist. This role requires a balance of strategic thinking and tactical execution, with a focus on relationship-building and communication skills.
Reporting Structure: This role may report to a senior communications manager or director, depending on the organizational structure.
Work Arrangement: Remote (Teleworker CA). This role is designated as 'Remote/Teleworker', which means the employee will primarily work from home.
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role within the communications department
- Opportunities to work on high-profile projects and collaborate with cross-functional teams
- Access to professional development programs and resources to support career growth
ASSUMPTION: Given the remote nature of this role, there may be opportunities to work with teams and clients across different time zones and regions.
π Location & Work Environment
Office Type: Remote. This role does not require a physical office presence, as the employee will primarily work from home.
Office Location(s): Spring, Texas. While the role is remote, the candidate's location should be within a reasonable time zone for collaboration with the team and clients.
Geographic Context:
- The Spring, Texas area offers a mix of urban and suburban living, with a relatively low cost of living compared to other major metropolitan areas in the US
- The region is home to a diverse range of industries, including energy, healthcare, and technology
- The area offers numerous cultural attractions, outdoor activities, and a vibrant food scene
Work Schedule: Full-time, with flexibility for a remote worker. The work schedule may vary depending on the needs of the role and the team.
ASSUMPTION: As a remote worker, the candidate should have a dedicated workspace at home with a reliable internet connection and minimal distractions.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the communications team
- Final interview with the director or vice president of communications
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- PR and AR experience and expertise
- Cultural fit and alignment with HPE's values
- Problem-solving skills and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the tech industry and HPE's products and services
- Prepare examples of your PR and AR work, showcasing your ability to plan, execute, and measure successful campaigns
ATS Keywords: PR, AR, communications, media relations, analyst relations, event planning, writing, editing, oral communication, program management, analytics, tact, diplomacy, coaching, creativity, critical thinking, empathy, executive communications, follow-through, growth mindset, personal initiative
ASSUMPTION: As a large organization, HPE may use an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume can help improve your chances of being selected for an interview.
π οΈ Tools & Technologies
- PR/AR software tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
ASSUMPTION: While not explicitly stated, proficiency in relevant PR/AR software tools and Microsoft Office Suite is expected for this role.
π Cultural Fit Considerations
Company Values:
- Act boldly
- Invent
- Learn continuously
- Collaborate
- Take collective responsibility
- Deliver for customers
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Innovative
- Customer-focused
Self-Assessment Questions:
- Do you align with HPE's values, particularly 'Act boldly' and 'Invent'?
- Are you comfortable working remotely and managing your time effectively?
- Do you have experience working with diverse teams and stakeholders?
ASSUMPTION: HPE values candidates who are results-driven, collaborative, adaptable, innovative, and customer-focused, with a strong alignment with the company's values.
β οΈ Potential Challenges
- Managing multiple priorities and deadlines in a remote work environment
- Building and maintaining relationships with key media, analysts, and industry leaders remotely
- Adapting to the unique needs and preferences of various stakeholders
- Keeping up with the fast-paced tech industry and its trends
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
π Similar Roles Comparison
- This role differs from related positions in its focus on PR and AR for tech products and solutions, rather than corporate communications or marketing
- Industry-specific context: The tech industry is fast-paced and dynamic, with a strong emphasis on innovation and thought leadership
- Career path comparison: This role offers opportunities for growth and advancement within the communications department and the broader organization
ASSUMPTION: While this role is focused on PR and AR, there may be opportunities to transition into related communications or marketing roles within the organization.
π Sample Projects
- Planning and executing a product launch event, including coordinating with media, analysts, and industry leaders
- Developing and implementing a thought leadership campaign to position the company's executives as industry experts
- Managing a crisis communications situation, working closely with the legal and executive teams to protect the company's reputation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the communications department?
- How does this role fit into the broader organizational structure and strategy?
- What are the key priorities for this role in the first 30-60-90 days?
- How does HPE support the growth and development of its employees?
- What are the most rewarding aspects of working at HPE, according to current employees?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, and can help you better understand the work environment and culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your PR and AR work, showcasing your ability to plan, execute, and measure successful campaigns
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.