PR & COMMU Executive

📌 Core Information

🔹 Job Title: PR & COMMU Executive

🔹 Company: Shiseido

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a liaison between the organization, the public, and the media
• Supporting the PR and Communication team in executing strategic communication plans
• Managing press events, executing campaigns, and adapting brand assets
• Maintaining relationships with KOLs, influencers, and stakeholders
• Protecting the brand's reputation and working effectively with brand teams

ASSUMPTION: This role requires strong communication skills and the ability to work well with various teams and stakeholders. It also involves managing multiple projects and deadlines.

📋 Key Responsibilities

✅ Supporting PR and Communication team to share and execute strategic communication plan

✅ Supporting team to arrange press event and activities

✅ Managing and execution seeding campaign following guideline such as objectives, KPI, budget and timeline assignment from brand manager / marketing manager / Supervisor

✅ To support and adapt brand assets to local adaptation such as press release, copywriting and local translation

✅ FDA Claim supporting marketing to define wording and cooperate with Supervisor

✅ KOLs & Influencer Management end to end of project, prepare the list of Kol and influencer, contacting, deliver product, and follow up

✅ Manage brand social platform

✅ Maintain a good relationship with KOLs, influencer, and stakeholders

✅ Prepare report by campaign, monthly, launched report and other as assignment

✅ Share the new findings with team about new trend in communication

✅ Maintain and protect the brand’s reputation and working effectively with brand team and other stakeholders

✅ Performed the other tasks which are work related, as assigned

ASSUMPTION: This role involves a mix of strategic planning, project management, and creative tasks. It requires strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Degree in Business Administration or related field

Experience: 2-3 years in PR, Marketing, and digital communication

Required Skills:

• Excellent communication skills in Thai and English
• Excellent computer skills and using software related
• Experience in creative material development (a plus)

Preferred Skills:

• Good command of both spoken and written in Thai and English

ASSUMPTION: This role requires a strong foundation in communication, marketing, and digital skills. Experience in creative material development is a plus but not required.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 30,000 - 45,000 THB per month, based on industry standards for a mid-level PR and Communications Executive in Bangkok.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Shiseido products

Working Hours: Full-time, 40 hours per week. Flexible hours may be required based on project deadlines and events.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Shiseido operates in the Personal Care Product Manufacturing industry, with a focus on prestige, fragrance, skin care, cosmetics, and beauty products.

Company Size: Shiseido is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Shiseido was founded in 1872 in Japan and has since grown into a global leader in the beauty industry.

Company Description:

• Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
• The company's mission is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through its mainstay beauty business.
• Shiseido is committed to creating a better world through beauty innovations, as it perceives and responds to each person's profound need for betterment in an ever-changing global environment.

Company Specialties:

• Prestige
• Fragrance
• Skin care
• Cosmetics
• Beauty
• Science
• Art & Design
• Japanese Aesthetic
• Luxury
• Makeup

Company Website: https://corp.shiseido.com/en/

ASSUMPTION: Shiseido's large size and global presence offer opportunities for career growth and exposure to diverse projects. The company's focus on innovation and sustainability makes it an attractive employer for those interested in the beauty industry.

📊 Role Analysis

Career Level: This role is at the mid-level in the PR and Communications career path. It offers opportunities for growth and advancement within the company.

Reporting Structure: The PR & COMMU Executive will report directly to the PR and Communication team and work closely with brand managers, marketing managers, and other stakeholders.

Work Arrangement: This role is on-site, with flexible hours required based on project deadlines and events.

Growth Opportunities:

• Advancement to a senior role within the PR and Communications department
• Expansion into other areas of the business, such as marketing or product development
• Opportunities to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for career growth and development within the company. The specific growth opportunities will depend on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Shiseido's Bangkok office is a modern, professional environment with a collaborative work culture.

Office Location(s): 1-6-2, Higashi-shimbashi, Minato-ku, Tokyo 105-8310, JP

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving business environment
• The office is located in the Minato-ku district, which is a major commercial hub
• The area offers easy access to public transportation and numerous amenities

Work Schedule: Full-time, 40 hours per week. Flexible hours may be required based on project deadlines and events.

ASSUMPTION: The work environment at Shiseido's Bangkok office is professional and collaborative, with a focus on teamwork and innovation. The location offers easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the PR and Communications team

Key Assessment Areas:

• Communication skills
• Project management skills
• Creativity and problem-solving skills
• Understanding of the beauty industry and Shiseido's products

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples
• Prepare for behavioral interview questions that focus on your communication and project management skills
• Research Shiseido's products and the beauty industry to demonstrate your understanding and enthusiasm

ATS Keywords: PR, Communications, Marketing, Digital, Campaign Management, Event Management, KOL, Influencer, Brand Reputation, Strategic Planning, Project Management, Creative Material Development

ASSUMPTION: The application process for this role is typical for a mid-level PR and Communications position. The interview process will focus on assessing the candidate's communication and project management skills, as well as their understanding of the beauty industry and Shiseido's products.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, Twitter)
• Project management tools (Asana, Trello)
• Design tools (Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role will depend on the candidate's specific responsibilities and the projects they work on. However, proficiency in Microsoft Office Suite and social media platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Creativity
• Collaboration
• Innovation

Work Style:

• Collaborative and team-oriented
• Focused on innovation and creativity
• Results-driven and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have strong communication skills in both Thai and English?
• Are you able to manage multiple projects and deadlines effectively?
• Do you have experience working with KOLs and influencers?
• Are you comfortable working in a collaborative, team-oriented environment?

ASSUMPTION: Shiseido values candidates who are strong communicators, creative problem-solvers, and effective project managers. The company's work style is collaborative and focused on innovation and results.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including KOLs, influencers, and brand teams
• Adapting to a fast-paced, dynamic work environment
• Protecting the brand's reputation in a competitive market

ASSUMPTION: This role involves managing multiple projects and stakeholders, which can be challenging at times. The candidate should be able to manage their time effectively and work well under pressure.

📈 Similar Roles Comparison

• This role is similar to a Communications Specialist or PR Executive, but with a focus on campaign management and KOL/influencer management
• It is distinct from a Marketing Manager role, which typically involves strategic planning and budget management
• Career progression from this role could lead to a Senior PR and Communications role or a Marketing Manager position

ASSUMPTION: This role is similar to other mid-level PR and Communications positions, but with a unique focus on campaign management and KOL/influencer management. The specific responsibilities and requirements may vary depending on the company and industry.

📝 Sample Projects

• Managing a seeding campaign for a new product launch
• Coordinating a press event for a brand anniversary
• Developing a social media strategy for a seasonal promotion

ASSUMPTION: The specific projects for this role will depend on the candidate's responsibilities and the company's needs. However, the projects will likely involve campaign management, event coordination, and social media strategy development.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other departments, such as marketing and product development?
• What are the biggest challenges facing the PR and Communications team currently?
• How does Shiseido support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and performance expectations for this role. The candidate should ask questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Shiseido careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching Shiseido's products and the beauty industry
• Follow up with the hiring manager within one week of the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.