PR & COMMU Executive

📌 Core Information

🔹 Job Title: PR & COMMU Executive

🔹 Company: Shiseido

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Acting as a liaison between the organization, public, and media
• Supporting the PR and Communication team in executing strategic communication plans
• Managing press events and activities
• Executing seeding campaigns and managing brand social platforms
• Maintaining relationships with KOLs, influencers, and stakeholders

ASSUMPTION: This role requires strong communication skills and the ability to work effectively with various teams and stakeholders. It also demands a good understanding of the beauty industry and its trends.

📋 Key Responsibilities

✅ Supporting the PR and Communication team in sharing and executing strategic communication plans

✅ Arranging press events and activities

✅ Managing and executing seeding campaigns following guidelines

✅ Adapting brand assets to local adaptation, such as press releases, copywriting, and local translation

✅ Supporting FDA claim wording and cooperating with the supervisor

✅ Managing KOLs and influencer projects end-to-end, including contacting, delivering products, and following up

✅ Managing brand social platforms and maintaining good relationships with KOLs, influencers, and stakeholders

✅ Preparing reports by campaign, monthly, launched report, and other assignments

✅ Sharing new findings with the team about new trends in communication

✅ Maintaining and protecting the brand's reputation and working effectively with brand teams and other stakeholders

✅ Performing other tasks related to work as assigned

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Degree in Business Administration or a related field

Experience: At least 2-3 years in PR, marketing, and digital communication

Required Skills:

• Excellent communication skills in both Thai and English
• Excellent computer skills and using software related to the role
• Experience in creative material development (a plus)

Preferred Skills:

• Good command of both spoken and written in Thai and English

ASSUMPTION: Candidates with experience in the beauty industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Bangkok typically falls between 30,000 THB and 50,000 THB per month, depending on experience and qualifications. This estimate is based on market research and industry standards.

Benefits:

• Health insurance and dental coverage
• Retirement plan contributions
• Employee discounts on Shiseido products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional overtime as needed

ASSUMPTION: The provided salary range is an estimate and may vary based on individual performance, company policy, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Shiseido operates in the competitive personal care product manufacturing industry, focusing on prestige, fragrance, skin care, cosmetics, and beauty products. The company competes with global brands like L'Oréal, Estée Lauder, and Procter & Gamble.

Company Size: Shiseido is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences but may also have a more structured and hierarchical work environment.

Founded: Shiseido was founded in 1872 in Japan and has since grown into a global beauty company with a strong presence in Asia, Europe, and North America.

Company Description:

• Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.
• The company's mission is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through its mainstay beauty business.
• Shiseido strives to create a better world through beauty innovations, responding to each person's profound need for betterment in an ever-changing global environment.

Company Specialties:

• Prestige, fragrance, skin care, cosmetics, beauty, science, art & design, Japanese aesthetic, luxury, and makeup

Company Website: https://corp.shiseido.com/en/

ASSUMPTION: Working for a large, established company like Shiseido offers stability, structured career paths, and opportunities for international exposure. However, it may also have more rigid hierarchies and slower decision-making processes compared to smaller organizations.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring relevant experience and a solid understanding of PR and communication strategies.

Reporting Structure: The PR & COMMU Executive reports directly to the PR and Communication team and works closely with brand managers, marketing managers, and other stakeholders.

Work Arrangement: This is an on-site position, requiring regular presence in the Bangkok office. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the individual's performance.

Growth Opportunities:

• Progression to senior roles within the PR and Communication department
• Expansion into other areas of marketing, such as brand management or digital marketing
• International assignments or relocation opportunities within the Shiseido group

ASSUMPTION: This role offers opportunities for career growth within the PR and Communication department and the broader Shiseido organization. However, growth opportunities may be more structured and competitive in a large corporation like Shiseido.

🌍 Location & Work Environment

Office Type: Shiseido's Bangkok office is a modern, professional environment with a collaborative and multicultural atmosphere.

Office Location(s): The Bangkok office is located in the Krung Thep Maha Nakhon area, offering easy access to public transportation and nearby amenities.

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, with a vibrant culture, rich history, and diverse culinary scene.
• The city offers a mix of modern urban living and traditional Thai experiences, with numerous temples, markets, and historical sites.
• Bangkok has a tropical monsoon climate, with warm temperatures year-round and distinct wet and dry seasons.

Work Schedule: The work schedule for this role is primarily Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed. The work environment is fast-paced and dynamic, with a focus on team collaboration and stakeholder management.

ASSUMPTION: Working in Bangkok offers a unique blend of cultural experiences and professional opportunities. However, the city's traffic congestion and high cost of living may pose challenges for some individuals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Communication skills and language proficiency
• Understanding of the beauty industry and relevant trends
• Problem-solving and analytical skills
• Cultural fit and alignment with Shiseido's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the beauty industry and Shiseido's brand portfolio
• Prepare examples of successful PR campaigns or communication projects you've worked on
• Follow up after the interview to express your appreciation and reiterate your interest in the role

ATS Keywords: PR, communication, strategic planning, event management, campaign execution, seeding, KOL management, influencer marketing, social media, report preparation, trend analysis, brand reputation, team collaboration, creative material development, bilingual communication

ASSUMPTION: The application process for this role may be competitive, given Shiseido's strong brand and reputation in the beauty industry. Applicants should emphasize their relevant experience, skills, and passion for the industry to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer)
• PR and communication software (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-specific tools and platforms may be an advantage in this role, but strong communication skills and a willingness to learn new tools are essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do I have strong communication skills in both Thai and English?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have a passion for the beauty industry and a desire to learn and grow within the organization?

ASSUMPTION: Shiseido values employees who are customer-focused, creative, collaborative, and committed to delivering high-quality work. Applicants should consider how their personal values and work style align with these principles.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Building and maintaining strong relationships with KOLs, influencers, and stakeholders
• Keeping up with industry trends and best practices in PR and communication

ASSUMPTION: This role may present challenges related to time management, adaptability, and stakeholder management. Successful candidates will be organized, proactive, and able to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to related roles in other industries, this position places a stronger emphasis on bilingual communication and cultural understanding
• Within the beauty industry, this role may have more focus on event management and KOL/influencer marketing compared to similar positions in other sectors
• Career progression in this role may involve moving into senior PR and communication positions or expanding into other areas of marketing, such as brand management or digital marketing

ASSUMPTION: Applicants should consider how their skills and experience align with the unique requirements of this role within the beauty industry and Shiseido's organization.

📝 Sample Projects

• Managing a successful press event for a new product launch, including invitation management, logistics, and media outreach
• Executing a seeding campaign for a skincare line, including objectives, KPIs, budget, and timeline management
• Adapting brand assets for a local market, including press releases, copywriting, and translation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, focusing on event management, campaign execution, and local adaptation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the PR and Communication department?
• How does this role contribute to Shiseido's overall business strategy and growth?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• What opportunities exist for professional development and growth within the PR and Communication department and the broader Shiseido organization?
• How does Shiseido support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the organization, while also gathering valuable information to inform their decision-making process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Shiseido careers portal
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful PR campaigns or communication projects you've worked on
• Follow up after the interview to express your appreciation and reiterate your interest in the role
• If selected, complete any additional assessments or interviews as required by the hiring team

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.