PR & Communications Manager

📌 Core Information

🔹 Job Title: PR & Communications Manager

🔹 Company: AUTO1 Group

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and enhancing the visibility of AUTO1 Group's brands in Poland and CEE
• Developing and executing communication strategies for both B2B and consumer audiences
• Leading content creation and event coordination
• Building relationships with media and managing press inquiries

ASSUMPTION: The role is focused on both strategic development and hands-on implementation of communication activities across various platforms and events.

📋 Key Responsibilities

✅ Shape communications strategy and manage visibility for AUTO1.com and Autohero in Poland

✅ Plan, implement, and localize communication strategies across CEE

✅ Develop and expand a network of media contacts and partners

✅ Manage and respond to press inquiries

✅ Support internal stakeholders in communication, including content localization and creation

✅ Conceive, plan, and implement communication and PR projects at both local and European levels

✅ Create content for company news, product updates, and industry topics

✅ Plan and evaluate events in CEE, managing materials and coordination

✅ Collaborate with the B2B marketing team on advertorial coordination and content creation

✅ Oversee project management from ideation to execution

✅ Manage budget for communication projects in Poland

✅ Travel occasionally for events and team meetings

ASSUMPTION: The role requires a dynamic mix of leadership and execution skills, in addition to international travel for strategic events.

🎯 Required Qualifications

Education: Degree in Public Relations, Journalism, Communications, Marketing, or equivalent

Experience: At least 3 years of relevant work experience in PR or communications

Required Skills:

• Excellent written and verbal communication skills
• Independent and structured working method
• Strong organizational and project management skills

Preferred Skills:

• Existing network of press contacts in Poland
• Multilingual abilities beyond Polish and English

ASSUMPTION: Skills like networking and multilingualism are crucial for handling diverse communication needs and expanding media reach.

💰 Compensation & Benefits

Salary Range: Not specified; subject to negotiation based on experience

Benefits:

• Medical security
• Sports card
• Group insurance
• Regular team events

Working Hours: 40 hours per week

ASSUMPTION: The compensation package is competitive for Warsaw, with benefits aligning with industry standards for employee welfare.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet with a focus on automotive innovation

Company Size: 5,001-10,000 employees, indicating a robust and diverse workplace environment

Founded: 2012, with rapid growth across 30 countries

Company Description:

• Leading digital automotive platform focusing on buying and selling cars
• Operates local consumer brands for efficient car retail services
• Provides Europe's largest wholesale platform for car trading professionals

Company Specialties:

• Mobility and automotive disruption
• Technological innovation and startup culture
• Fin-tech and digital marketplace solutions

Company Website: https://www.auto1-group.com/careers/

ASSUMPTION: The company is positioned at the intersection of technology and automotive industries, offering dynamic career opportunities.

📊 Role Analysis

Career Level: Mid-level position with strategic and operational responsibilities

Reporting Structure: Reports to a Communications Lead in Berlin; collaborates with leadership in Poland

Work Arrangement: Based in Warsaw with on-site work, including travel requirements

Growth Opportunities:

• Leadership potential in a growing international team
• Opportunities for strategic influence in communications campaigns
• Development through exposure to multi-national projects

ASSUMPTION: The role offers substantial professional growth in a fast-paced, multinational environment.

🌍 Location & Work Environment

Office Type: Modern corporate headquarters in Warsaw

Office Location(s): Based in Warsaw, Poland

Geographic Context:

• Warsaw as a central hub for business and technology in Eastern Europe
• Accessible international travel for broader industry engagement
• Headquarters model offers strategic positioning in the European market

Work Schedule: Consistent with standard Polish working hours, with flexibility for events

ASSUMPTION: A location with vibrant industry presence and strong local business networks, enhancing job dynamics and engagement.

💼 Interview & Application Insights

Typical Process:

• Initial CV screening
• Phone interview with HR
• Skill assessment task or project presentation
• Final interview with the Communications Lead and country leadership

Key Assessment Areas:

• Demonstrated PR and communication skills
• Experience in strategy development and execution
• Networking ability with media and industry stakeholders

Application Tips:

• Highlight experience in similar markets and roles
• Showcase successful PR campaigns and related achievements
• Present clearly structured and impactful communication examples

ATS Keywords: Public Relations, Communications Strategy, Media Networking, Content Creation, Event Coordination, Stakeholder Engagement

ASSUMPTION: The selection process emphasizes strategic thinking, media relations expertise, and communication acumen.

🛠️ Tools & Technologies

• Media monitoring tools
• Press release distribution software
• Project management platforms (e.g., Asana, Trello)

ASSUMPTION: Familiarity with standard communication tools and digital workflow solutions is expected.

👔 Cultural Fit Considerations

Company Values:

• Innovation-driven mindset
• Team-oriented collaboration
• Commitment to excellence

Work Style:

• Flexible with a focus on achieving results
• Adaptable to changing priorities
• Proactive and self-motivated

Self-Assessment Questions:

• How do you handle multiple communication projects simultaneously?
• Can you describe a successful PR campaign you've managed?
• What strategies do you use to expand media contacts?

ASSUMPTION: The company values individuals who are adaptable, innovative, and proactive in their approach to challenges and teamwork.

⚠️ Potential Challenges

• Navigating diverse cultural dynamics within CEE
• Maintaining brand consistency across different communication channels
• Balancing strategic planning with hands-on execution
• Managing press relations in a fast-paced environment

ASSUMPTION: The role may face complexities due to regional variations and the breadth of responsibility.

📈 Similar Roles Comparison

• Compared to similar roles, this position includes a focus on both B2B and consumer brands
• The requirement for a strong media network is stressed more heavily
• There is an emphasis on both local and European communication projects

ASSUMPTION: The dual focus on B2B and consumer communications adds complexity compared to typical PR manager roles.

📝 Sample Projects

• Launch of a multi-channel campaign for Autohero in Poland
• Coordination of industry-specific events for AUTO1.com
• Developing a media strategy for introducing new product features

ASSUMPTION: These projects exemplify a strong integration of strategic communication and creative execution skills.

❓ Key Questions to Ask During Interview

• How does AUTO1 Group define success for this role?
• What is the biggest communications challenge currently facing the company?
• Can you describe the typical workflow within the PR & Communications team?
• How do communication strategies align with overall company goals?
• What opportunities are there for professional development within the company?

ASSUMPTION: Questions should focus on understanding company goals, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant PR and communication experience
• Include a cover letter with specific examples of past achievements
• Mention your salary expectations as noted
• Prepare for potential interviews by reviewing common press relations scenarios

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.