PR & Communications Manager

📌 Core Information

🔹 Job Title: PR & Communications Manager

🔹 Company: EVH

🔹 Location: Darlinghurst, NSW, Australia

🔹 Job Type: Full-time, Hybrid

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Sydney-based)

🚀 Job Overview

Key aspects of this role include:

• Managing a portfolio of luxury lifestyle and wellness clients
• Leading PR brand strategies and 360-degree campaigns
• Building and maintaining media and industry relationships
• Conducting market analysis and providing insights
• Mentoring and inspiring junior team members

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills. The ideal candidate will have experience working with premium brands and a proven track record in PR and communications.

📋 Key Responsibilities

✅ Account Management: Support key agency accounts, serving as the day-to-day contact for clients and handling requests promptly or delegating tasks to the team.

✅ Campaign Lead and Execution: Develop, lead, and execute PR brand strategies and 360-degree campaigns, ensuring alignment with the client's expectations.

✅ Media & Influencer Relations: Manage earned media, influencer programs, and brand activations. Build and maintain relevant media and industry relationships.

✅ Market Analysis: Conduct market analysis to benchmark against competitors, analyse trends, and provide insights relevant to clients and the agency.

✅ Stakeholder Management: Manage and communicate to both external and internal stakeholders.

✅ Leadership: Mentor, inspire, and motivate junior team members.

✅ Agency Representation: Serve as an agency ambassador to expand the agency's reach.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. The successful candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: A relevant degree in PR, Communications, Marketing, Business, or a related field.

Experience: 4+ years of PR agency or in-house experience in Communications, Digital, Marketing, Retail, Special Events, Public Relations, or Consulting. Prior experience with luxury brands, auto, tech, and travel sectors is a bonus.

Required Skills:

• Proven experience in media relations, influencer programs, and project management
• Strong leadership and teamwork skills
• Key relationships with Australian media
• Excellent communication and stakeholder management skills
• Ability to work in a fast-paced, dynamic environment

Preferred Skills:

• Experience with global luxury brands
• Fluency in additional languages
• Experience with CRM software and project management tools

ASSUMPTION: The ideal candidate will have a strong background in PR and communications, with a proven track record in managing campaigns and building relationships with key industry players.

💰 Compensation & Benefits

Salary Range: AUD 90,000 - 120,000 per annum (based on experience and industry standards for a PR & Communications Manager in Sydney)

Benefits:

• Encouragement for growth and development
• Thriving company culture - events, social, and charity
• Incentives across brands and early access to sample sales
• Birthday sleep-in
• Flexible working environment (office, off-site, home)

Working Hours: Full-time, Monday to Friday, with flexibility to work from home or on-site as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR & Communications Manager in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EVH specializes in creative communications for established and emerging luxury, lifestyle, design, fashion, and wellness brands. They operate independently with offices in Sydney, Melbourne, and Los Angeles.

Company Size: EVH has 11-50 employees, providing a mid-sized agency environment where applicants can make a significant impact.

Founded: 2004, with over two decades of experience in the PR and communications industry.

Company Description:

• Creative communications for luxury brands
• Strategy, digital, public relations, brand experiences, and integrated marketing services
• Culturally relevant experiences and commercial ROI for clients and partners

Company Specialties:

• Public Relations
• Digital
• Luxury
• Design
• Fashion
• Events
• Influencer
• Strategy
• Experiential
• Brand Consulting
• Talent
• Content Creation
• Partnerships
• Social Media
• and Communications

Company Website: http://evh.agency/

ASSUMPTION: EVH's focus on luxury brands and creative communications makes it an attractive option for candidates interested in working with high-end clients and developing innovative campaigns.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the agency.

Reporting Structure: The PR & Communications Manager will report directly to the agency's leadership team and manage junior team members.

Work Arrangement: Hybrid, with a flexible working environment that combines office, off-site, and home-based work.

Growth Opportunities:

• Progression to a senior or leadership role within the agency
• Expanding client portfolio and campaign responsibilities
• Developing expertise in specific industry sectors or service areas

ASSUMPTION: The PR & Communications Manager role offers a unique opportunity to grow both personally and professionally, with the potential to take on increased responsibilities and advance within the agency.

🌍 Location & Work Environment

Office Type: Modern, creative workspace in Darlinghurst, NSW, Australia.

Office Location(s): 320 Liverpool St, Suite 102, Level 1, Darlinghurst, NSW 2010, AU.

Geographic Context:

• Darlinghurst is a vibrant, inner-city suburb of Sydney, known for its fashion boutiques, cafes, and restaurants.
• Close proximity to public transportation, including buses and trains.
• Easy access to Sydney's CBD and other major attractions.

Work Schedule: Full-time, Monday to Friday, with flexibility to work from home or on-site as needed.

ASSUMPTION: The office location in Darlinghurst provides a dynamic and engaging work environment, with easy access to Sydney's amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the hiring manager
• Final interview with the agency's leadership team

Key Assessment Areas:

• Communication and presentation skills
• Campaign strategy and execution
• Media relations and influencer management
• Market analysis and reporting
• Leadership and teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your campaign successes and how you've managed client relationships
• Demonstrate your understanding of the luxury market and EVH's client portfolio
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities

ATS Keywords: PR & Communications Manager, Luxury Brands, Campaign Management, Media Relations, Influencer Programs, Market Analysis, Stakeholder Management, Leadership, Teamwork, Sydney, Australia

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, campaign strategy, and industry knowledge, as well as their fit with EVH's company culture.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Social media management platforms (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The PR & Communications Manager will be expected to have experience with relevant CRM, project management, and media monitoring tools, as well as proficiency in social media management platforms.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Quality and attention to detail
• Results-driven and commercial focus
• Discernment and integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities
• Proactive and self-motivated
• Strong communication and stakeholder management skills

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable managing multiple projects and deadlines?
• Do you have a proven track record in building and maintaining strong relationships with key industry players?
• Are you passionate about luxury brands and the communications industry?

ASSUMPTION: EVH values candidates who are creative, results-driven, and committed to delivering high-quality work. The ideal candidate will be a strong communicator, team player, and adaptable to changing priorities.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Adapting to the fast-paced nature of the PR and communications industry
• Building and maintaining strong relationships with key industry players
• Meeting tight deadlines and delivering high-quality work
• Managing a team and providing mentorship and guidance

ASSUMPTION: The PR & Communications Manager role presents unique challenges and opportunities for growth and development. The ideal candidate will be adaptable, resilient, and committed to delivering high-quality work in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Account Manager or Account Director in a PR agency, but with a focus on luxury brands and a broader range of campaign responsibilities
• Compared to in-house communications roles, this position offers the opportunity to work with a diverse portfolio of clients and gain exposure to various industries
• Career progression in this role could lead to a senior leadership position within the agency, such as Account Director or Head of Communications

ASSUMPTION: The PR & Communications Manager role offers a unique blend of client management, campaign strategy, and team leadership responsibilities, with opportunities for growth and development within the agency.

📝 Sample Projects

• Developing and executing a launch campaign for a new luxury fashion brand
• Managing a crisis communications strategy for a high-profile client
• Conducting market analysis and providing insights to inform client strategy
• Building and maintaining relationships with key media outlets and influencers in the luxury sector

ASSUMPTION: The PR & Communications Manager will be involved in a wide range of projects, from campaign strategy and execution to market analysis and stakeholder management. The ideal candidate will have experience in these areas and be able to hit the ground running.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does EVH support the growth and development of its employees?
• What is the team structure and dynamic like within the agency?
• How does EVH measure the success of its campaigns and client relationships?
• What are the most challenging aspects of working in this role, and how has the previous incumbent addressed them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to understanding EVH's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your campaign successes and how you've managed client relationships
• Demonstrate your understanding of the luxury market and EVH's client portfolio
• Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.