PR & Communications Manager

📌 Core Information

🔹 Job Title: PR & Communications Manager

🔹 Company: AUTO1 Group

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: On-site

🔹 Category: Marketing Communications (MarCom)

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing PR and communication efforts for AUTO1 Group in CEE/Poland.
• Enhancing the visibility for both B2B and consumer brands like AUTO1.com and Autohero.
• Crafting communication strategies and managing media relations.
• Coordinating events with local leadership teams and stakeholders.

ASSUMPTION: The role likely involves dynamic, cross-cultural communication given the international team context.

📋 Key Responsibilities

✅ Shape communications strategies based on industry and mobility trends.

✅ Implement and localize communication plans for Autohero in Poland and auto1.com in CEE.

✅ Establish and grow a network of media contacts and partners.

✅ Manage press inquiries and support internal communication needs.

✅ Plan and execute communication and PR projects at local and European levels.

✅ Create diverse content including press releases and interviews.

✅ Organize and evaluate company and industry events in CEE.

✅ Lead content creation for B2B marketing collaborations.

✅ Maintain budget accountability for projects in Poland.

✅ Travel occasionally for team meetings and events as required.

ASSUMPTION: The role might require critical decision-making on media exposure and company representation at events.

🎯 Required Qualifications

Education: Degree in Public Relations, Journalism, Communications, Marketing, or equivalent.

Experience: Minimum of 3 years in relevant roles within PR, communications, or agencies.

Required Skills:

• Strong organizational and project management skills.
• Polish native speaker level and fluency in English.
• Excellent written and verbal communication abilities.

Preferred Skills:

• Existing network of press contacts in Poland.
• Experience with content localization and creation.

ASSUMPTION: The role might demand hands-on experience in handling multiple communication projects simultaneously.

💰 Compensation & Benefits

Salary Range: Not specified. Typically competitive for the Warsaw market.

Benefits:

• Medical security and group insurance.
• Sports card for fitness benefits.
• Regular team events for employee engagement.

Working Hours: 40 hours per week. The role may require flexibility due to travel and event management.

ASSUMPTION: The benefits might align with industry standards for tech companies in Central Europe.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet; this sector is known for rapid innovation and growth.

Company Size: 5,001-10,000 employees, allowing for significant resources and networking opportunities.

Founded: 2012; relatively young with a modern approach to automotive trading.

Company Description:

• AUTO1 Group is a leading player in Europe's digital automotive platform sector.
• Offers a comprehensive suite of brands for consumer and merchant automotive exchanges.
• Focuses on enhancing consumer experiences through innovative technology.

Company Specialties:

• Mobility innovation
• Startups and fintech solutions
• Automotive industry disruption

Company Website: https://www.auto1-group.com/careers/

ASSUMPTION: The company leverages technology to facilitate seamless car trading experiences, impacting employee roles significantly.

📊 Role Analysis

Career Level: Mid-level professional, requiring self-regulation in managing communications and PR engagements.

Reporting Structure: Reports to the Communications Lead in Berlin, with a dotted line to local leadership in Poland.

Work Arrangement: Predominantly on-site with some travel required. Interaction with international teams is frequent.

Growth Opportunities:

• Opportunity to shape high-impact communication strategies at a European level.
• Potential to build an extensive network within the media and automotive industries.
• Access to international career progression within a rapidly growing tech company.

ASSUMPTION: This role is pivotal in aligning local strategies with global company objectives.

🌍 Location & Work Environment

Office Type: Headquarters located in a bustling area in Warsaw, offering a vibrant work environment.

Office Location(s): Warsaw, Poland with frequent coordination with the Berlin office.

Geographic Context:

• Central location in Warsaw provides access to transportation and amenities.
• Proximity to cultural and business districts, enhancing networking possibilities.
• Poland's burgeoning tech economy presents growth opportunities.

Work Schedule: Standard work hours with a need for flexibility around events and travel.

ASSUMPTION: The Warsaw office likely functions as a central hub for CEE operations.

💼 Interview & Application Insights

Typical Process:

• Initial application review and resume screening.
• Preliminary interview focused on culture fit and basic skills.
• Final interview assessing technical and situational responses.

Key Assessment Areas:

• Capability in managing communication projects.
• Proficiency in content creation and media networking.
• Ability to strategically handle press engagements.

Application Tips:

• Showcase any existing media network in your application.
• Explain your experience with international communication strategies.
• Highlight multilingual communication skills, especially in Polish and English.

ATS Keywords: Public Relations, Communications, Event Planning, B2B Marketing, Content Creation

ASSUMPTION: The recruitment process is likely rigorous to ensure candidates align with company values and strategic goals.

🛠️ Tools & Technologies

• Public relations management software
• Content creation tools
• Event planning platforms

ASSUMPTION: The role might involve using analytics tools to measure communication effectiveness.

👔 Cultural Fit Considerations

Company Values:

• Innovation and technology-driven solutions
• Agility and rapid adaptability to change
• High value placed on teamwork and open communication

Work Style:

• Fast-paced with emphasis on results and efficiency
• Collaborative environment with cross-department interaction
• Innovative and open to new ideas and strategies

Self-Assessment Questions:

• Can you manage multiple communication channels effectively?
• Are you comfortable leading PR projects autonomously?
• How proficient are you in adapting strategies for diverse markets?

ASSUMPTION: A candidate with a proactive, independent work style would fit well.

⚠️ Potential Challenges

• Navigating communication across multiple European markets.
• Ensuring consistent brand messaging globally and locally.
• Balancing multiple high-priority projects simultaneously.
• Managing stakeholder expectations in different regions.

ASSUMPTION: Success in this role demands resilience in managing diverse international media landscapes.

📈 Similar Roles Comparison

• Similar roles in other tech firms may focus more on digital PR.
• Positions in larger corporations might offer more centralized resources.
• Startup roles could require broader responsibilities in communications.

ASSUMPTION: This role is uniquely positioned to impact international and CEE markets simultaneously.

📝 Sample Projects

• Coordinating a launch event for a new Autohero service in Poland.
• Developing a press release strategy for AUTO1.com's expansion.
• Organizing a media tour with key journalists in the automotive sector.

ASSUMPTION: Projects are likely to focus on combining local insights with broad brand objectives.

❓ Key Questions to Ask During Interview

• How does the company measure success for PR initiatives?
• What are the biggest challenges in this role?
• How does the communications team integrate with product teams?
• What resources are available for professional development?
• How is feedback incorporated into company processes?

ASSUMPTION: The questions should explore the strategic impact and operational support of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is ATS-friendly and aligned with the job description.
• Prepare a tailored cover letter highlighting your strategic communication skills.
• List references who can speak to your PR and communications expertise.
• Follow up with a thank you note after interviews.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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