PR & Communications Manager

📌 Core Information

🔹 Job Title: PR & Communications Manager

🔹 Company: AUTO1 Group

🔹 Location: Warsaw, Mazowieckie, Poland

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified, primarily On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing the public relations and communication efforts for AUTO1 Group within Central and Eastern Europe, with a focus on Poland.
• Developing and implementing localized communication strategies for brand visibility across multiple media channels.
• Building and expanding a professional network with journalists and partners in the industry.
• Creating engaging content and coordinating events to enhance brand image.

ASSUMPTION: The role requires a proactive approach in managing media relationships and creating impactful PR content, given the geographical focus on CEE and Poland.

📋 Key Responsibilities

✅ Shape and implement communications strategies in CEE and Poland.

✅ Develop and maintain a network of press contacts.

✅ Manage and respond to press inquiries effectively.

✅ Support internal communications with content localization.

✅ Plan and execute PR projects and events at both local and European levels.

✅ Manage content creation for company news, product updates, and industry topics.

✅ Oversee the planning and execution of events, including setup and collaboration with sales teams.

✅ Handle coordination with the B2B marketing team for advertorial content.

✅ Monitor and optimize all communication activities for effectiveness and impact.

✅ Take on budget responsibility for communication projects in Poland.

✅ Travel occasionally for events and team meetings.

ASSUMPTION: Responsibilities are crafted to leverage local market insights and enhance the brand's regional presence.

🎯 Required Qualifications

Education: Degree in Public Relations, Journalism, Communications, Marketing, or equivalent.

Experience: At least 3 years in Public Relations, Communications, or in a PR agency.

Required Skills:

• Exceptional written and verbal communication abilities.
• Strong project management and organizational skills.
• Proficiency in Polish and English at native or fluent level.

Preferred Skills:

• Established network of press contacts in Poland.
• Experience with digital platforms and analytics tools.

ASSUMPTION: A strong regional network and bilingual proficiency are emphasized to effectively manage diverse communication channels.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive within industry standards.

Benefits:

• Comprehensive medical security.
• Sports card and group insurance.
• Participation in regular team events.

Working Hours: 40 hours per week, with possible flexibility for event-related work.

ASSUMPTION: Benefits are designed to attract candidates with a mix of locational and global appeal.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. A leader in digital automotive solutions.

Company Size: 5,001-10,000 employees, offering expansive career networks and resources.

Founded: 2012. Rapid growth as a major player in the automotive platform sector.

Company Description:

• A pioneer in improving the car trading experience through technology.
• Operates across 30+ countries with a multi-brand strategy.
• Focuses on creating seamless car buying and selling processes.

Company Specialties:

• Mobility innovation.
• Fin-tech integration in automotive.
• Disruptive technological solutions.

Company Website: https://www.auto1-group.com/careers/

ASSUMPTION: The company positions itself as a leader in digital innovation in automotive markets, emphasizing technological advancement.

📊 Role Analysis

Career Level: Mid-level management, suitable for experienced PR professionals.

Reporting Structure: Reports to the Communications Lead in Berlin, collaborating with the Poland country leadership team.

Work Arrangement: On-site in Warsaw, with periodic travel requirements.

Growth Opportunities:

• Advance to senior PR roles or strategic communications positions.
• Expand professional networks across CEE and Poland.
• Engage in high-impact projects with Europe-wide influence.

ASSUMPTION: Opportunities for career progression are amplified through a dynamic work environment and cross-country collaboration.

🌍 Location & Work Environment

Office Type: Modern corporate headquarters with collaborative spaces.

Office Location(s): Based in Warsaw, with travel to regional offices as required.

Geographic Context:

• Central location within a major European capital.
• Well-connected via public transportation.
• Proximity to vibrant business districts and cultural landmarks.

Work Schedule: Standard office hours with supplemental activities as dictated by event schedules.

ASSUMPTION: The workplace culture supports dynamic working arrangements to align with industry events and international collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial screening and CV review.
• Telephone or video interview with HR.
• In-person meeting with the Communications Lead.

Key Assessment Areas:

• Communication and PR strategy development.
• Event coordination and project management skills.
• Alignment with company values and objectives.

Application Tips:

• Highlight relevant experience in PR and communications within international settings.
• Showcase proficiency in both Polish and English.
• Demonstrate organizational skills and networking capabilities.

ATS Keywords: Public Relations, Communications, Networking, Bilingual

ASSUMPTION: The application process evaluates both technical expertise and cultural fit, reflecting on local and international aspects.

🛠️ Tools & Technologies

• Content management systems (CMS).
• Social media platforms and analytics tools.
• Event management software.

ASSUMPTION: Familiarity with industry-standard tools is essential for efficient content creation and event coordination.

👔 Cultural Fit Considerations

Company Values:

• Innovation and technological advancement.
• Customer-first mindset.
• Commitment to scalability and growth.

Work Style:

• Proactive and independent working methods.
• Team-oriented with an international collaboration focus.
• Adaptability to fast-paced changes and challenges.

Self-Assessment Questions:

• How do you handle high-pressure situations in event coordination?
• What strategies do you use to build and maintain media relationships?
• Can you provide examples of successful PR campaigns you have managed?

ASSUMPTION: Adaptability and alignment with the company's innovative culture are pivotal for success in this role.

⚠️ Potential Challenges

• Navigating diverse media landscapes across CEE.
• Managing multiple projects with tight deadlines.
• Coordination across remote teams.
• Adapting communication strategies to different markets.

ASSUMPTION: Challenges can be mitigated with strategic planning and robust cross-cultural communication skills.

📈 Similar Roles Comparison

• Compared to general PR manager roles, this position emphasizes regional focus and bilingual communication.
• Offers broader exposure to international events than standard PR roles.
• Leverages a more collaborative approach with centralized and local teams.

ASSUMPTION: The unique regional focus and international scope make this role attractive for professionals seeking diverse experiences.

📝 Sample Projects

• Organizing a major automotive trade show in Warsaw.
• Launching a PR campaign for a new digital platform in Poland.
• Coordinating a cross-European vehicle technology conference.

ASSUMPTION: Sample projects highlight the diverse and innovative nature of initiatives under this role.

❓ Key Questions to Ask During Interview

• What are the immediate priorities for the PR & Communications Manager in this role?
• How does the team measure the success of communication strategies?
• What are the biggest challenges currently facing the PR department?
• Can you describe the company culture and its impact on daily operations?
• How does this role contribute to the overall strategy of AUTO1 Group?

ASSUMPTION: Asking insightful questions demonstrates readiness and strategic thinking, aligning with the company's vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant PR and communication experiences.
• Prepare for interviews by researching AUTO1 Group's recent projects and initiatives.
• Demonstrate language proficiency in both Polish and English during the interview.
• Articulate how you can contribute to the company's growth in CEE.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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