PR & Communications Manager

📌 Core Information

🔹 Job Title: PR & Communications Manager

🔹 Company: National Esports

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time (Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Leading public-facing communications across National Esports' brand, events, partnerships, and thought leadership initiatives.
• Securing consistent media coverage in gaming, tech, culture, and business media.
• Building and maintaining strong relationships with journalists, content creators, and outlets.
• Developing crisis communications plans and handling sensitive messaging.
• Working in a fast-paced, dynamic environment with room for growth and creative freedom.

ASSUMPTION: This role requires a proactive, self-starter who can thrive in ambiguity and build systems from the ground up. Experience in gaming or esports is preferred but not required.

📋 Key Responsibilities

✅ Build and lead the PR strategy across all divisions and platforms.

✅ Secure consistent coverage in gaming, tech, culture, and business media.

✅ Write compelling press releases, media kits, and speaking points.

✅ Coordinate press appearances and interviews for the leadership team.

✅ Forge strong relationships with journalists, content creators, and outlets.

✅ Develop crisis communications plans and handle sensitive messaging when needed.

✅ Track media hits and measure impact across campaigns.

✅ Represent National Esports' values while shaping its voice in the public eye.

ASSUMPTION: This role may require working evenings and weekends to accommodate press deadlines and events.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

Experience: 2-5 years of experience in public relations, communications, or a related role, with a focus on gaming, tech, or entertainment industries preferred.

Required Skills:

• Proven track record in securing media coverage and building relationships with media outlets.
• Excellent written and verbal communication skills.
• Strong storytelling abilities and a keen eye for detail.
• Experience in crisis communications and handling sensitive messaging.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with gaming and esports industry trends and news.

Preferred Skills:

• Experience working with a remote or distributed team.
• Knowledge of Canadian media landscape and contacts.
• Fluency in French (asset).

ASSUMPTION: Candidates with experience in a startup environment or working with a small, close-knit team will be at an advantage.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year, based on experience and industry standards for a mid-level PR role in Toronto.

Benefits:

• Flexible work environment (remote-first).
• Room for growth as the brand scales.
• Potential equity incentives for long-term contributors.

Working Hours: Full-time, with flexible hours to accommodate press deadlines and events. Occasional evening and weekend work may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level PR role in Toronto. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: National Esports operates in the competitive and rapidly evolving esports industry, with a focus on entertainment, events, media, research, fashion, and more.

Company Size: National Esports is a small, close-knit team with 11-50 employees, offering a flexible work environment and room for growth.

Founded: National Esports was founded in 2018, making it a relatively new player in the esports scene.

Company Description:

• National Esports is not just an esports organization; it's a future-facing brand across entertainment, events, media, research, fashion, and more.

• The company is founder-led and moving fast, with bold ambitions and a dedication to building something meaningful from the ground up.
• National Esports is committed to keeping players and fans at the forefront of major decision-making processes.

Company Specialties:

• Esports
• Games
• Technology
• Broadcasting
• Marketing
• Advertising
• Sponsorship
• Development
• Consultation

Company Website: www.nesthq.ca

ASSUMPTION: National Esports is a unique company with a strong focus on its brand and values. Candidates who align with these values and are passionate about the esports industry will be a strong fit for this role.

📊 Role Analysis

Career Level: This role is a mid-level position, reporting directly to the founders of National Esports.

Reporting Structure: The PR & Communications Manager will report directly to the founders and work closely with the leadership team to ensure consistent messaging across all divisions and platforms.

Work Arrangement: This role is remote-first, with a focus on results and output rather than hours worked. Occasional in-person meetings or events may be required.

Growth Opportunities:

• As National Esports continues to grow, there will be opportunities for the PR & Communications Manager to take on additional responsibilities and grow within the organization.
• The company's focus on creativity and innovation means that there are ample opportunities for employees to explore new ideas and projects.
• With a small, close-knit team, there is ample opportunity for collaboration and learning from colleagues across different areas of the business.

ASSUMPTION: This role offers significant growth potential as National Esports continues to expand its brand and visibility in the esports industry.

🌍 Location & Work Environment

Office Type: National Esports operates a remote-first work environment, with no physical office space.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant gaming and esports scene, making it an ideal location for National Esports.
• The city offers a wide range of amenities and attractions, as well as a strong job market for those in the tech and gaming industries.
• Toronto is home to several major esports events and tournaments throughout the year.

Work Schedule: The PR & Communications Manager will be expected to work full-time, with flexible hours to accommodate press deadlines and events. Occasional evening and weekend work may be required.

ASSUMPTION: While this role is remote, candidates should be prepared to work flexible hours and be available for press deadlines and events as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and communication skills.
• In-depth interview with the founders to discuss the role, responsibilities, and expectations.
• Case study or project presentation to demonstrate the candidate's ability to develop and execute a PR strategy.
• Final interview with the leadership team to discuss the candidate's fit within the organization and next steps.

Key Assessment Areas:

• Communication skills and ability to articulate National Esports' value proposition.
• Understanding of the gaming and esports industry, as well as relevant trends and news.
• Ability to develop and execute a PR strategy that aligns with National Esports' brand and values.
• Cultural fit and alignment with National Esports' mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in public relations, communications, and the gaming or esports industry.
• Demonstrate your understanding of National Esports' brand and values, and explain how you can contribute to its growth and success.
• Include any relevant portfolio pieces or examples of your work to showcase your skills and experience.

ATS Keywords: Public Relations, Communications, Media Relations, Storytelling, Crisis Communications, Press Releases, Relationship Building, Content Creation, Strategic Planning, Measurement and Analysis, Event Coordination, High-Pressure Situations, Gaming Industry Knowledge, Ambiguity Management, Thought Leadership, Brand Messaging

ASSUMPTION: National Esports is a unique company with a strong focus on its brand and values. Candidates who align with these values and are passionate about the esports industry will be a strong fit for this role.

🛠️ Tools & Technologies

• Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The PR & Communications Manager will be expected to be proficient in using relevant tools and technologies to streamline their work and improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Dedication: We care about our work and the mission behind it.
• Determination: We don't wait to be told what to do; we go and do it.
• Drive: We treat National Esports' reputation like our own and want to see it shine.

Work Style:

• Relationship-builder: We understand the media landscape and know how to build strong relationships with journalists, content creators, and outlets.
• Comfortable working in ambiguity: We thrive in fast-paced environments and can build systems from the ground up.
• Skilled in storytelling, public messaging, and high-pressure situations: We can articulate National Esports' value proposition and handle sensitive messaging when needed.

Self-Assessment Questions:

• Do you align with National Esports' values of dedication, determination, and drive?
• Are you comfortable working in ambiguity and building systems from the ground up?
• Do you have experience in public messaging and high-pressure situations?

ASSUMPTION: National Esports is looking for candidates who are a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a small team may require adaptability and flexibility.
• The gaming and esports industry is competitive and rapidly evolving, which can present unique challenges and opportunities.
• Securing consistent media coverage in a crowded market may require creativity and strategic thinking.
• Occasional evening and weekend work may be required to accommodate press deadlines and events.

ASSUMPTION: These challenges can be overcome by a proactive, self-starter who is dedicated to National Esports' mission and values.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position requires a strong understanding of the gaming and esports industry and its unique challenges and opportunities.
• National Esports is a unique company with a strong focus on its brand and values, which may differ from other organizations in the gaming and esports industry.
• This role offers significant growth potential as National Esports continues to expand its brand and visibility in the esports industry.

ASSUMPTION: Candidates who have experience in the gaming and esports industry or a related field will be well-positioned to succeed in this role.

📝 Sample Projects

• Developing a comprehensive PR strategy for an upcoming esports event or tournament.
• Securing media coverage for a new gaming product or service launch.
• Handling a crisis communications situation related to a gaming or esports-related controversy.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the PR & Communications Manager may face in this role.

❓ Key Questions to Ask During Interview

• How does National Esports plan to differentiate itself in the competitive esports landscape?
• What are the key priorities for this role in the first 90 days?
• How does National Esports support the professional development and growth of its employees?
• What is the company's approach to crisis communications, and how would this role be involved in developing and executing these plans?
• How does National Esports measure the success of its PR and communications efforts?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the challenges and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in public relations, communications, and the gaming or esports industry.
• Prepare a portfolio or examples of your work that demonstrate your skills and experience in PR and communications.
• Follow up with National Esports one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.