📌 Core Information
🔹 Job Title: PR & Communications Manager, Pacific
🔹 Company: AccorCorpo
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Sydney or Gold Coast)
🚀 Job Overview
Key aspects of this role include:
- Executing and supporting Accor’s PR and communications strategy
- Managing media relationships and responding to requests
- Coordinating accommodation and famil requests
- Implementing communications plans for brands and hotels
- Collaborating with internal stakeholders and external partners
- Monitoring press coverage and compiling coverage reports
- Supporting new hotels with PR opportunities
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Support the Director of PR & Communications with the execution of the communications strategy.
✅ Maintain relationships with media outlets and journalists, responding to requests in a timely manner.
✅ Manage a high volume of accommodation and famil requests.
✅ Executive media famils programs on behalf of the hotels and brand marketing.
✅ Implement the communications plan that builds the Accor corporate brand and individual hotel brands.
✅ Develop close relationships with partners and undertake joint media famils and promote joint campaigns.
✅ Daily monitoring of press coverage and compile coverage reports for campaigns.
✅ Support new hotels, including rebrands with pre-launch and post-launch PR opportunities.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor’s degree in Public Relations, Communications, Journalism, or similar.
Experience: Minimum of 3 years’ experience in a communications-related role.
Required Skills:
- Excellent written and verbal communication skills
- Strong stakeholder engagement and project coordination skills
- Ability to work independently and in a team environment
- Proven experience in corporate communications, media relations, and issues management
Preferred Skills:
- Previous experience in the hotel industry, loyalty, marketing, or communications
- Fluency in additional languages
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful PR campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (based on industry standards for a PR & Communications Manager in Australia)
Benefits:
- Discounted accommodation across Accor’s global portfolio
- Access to Accor’s employee benefits program, including discounts on food and beverage, retail, and services
- Opportunities for career progression and development within Accor’s global network
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AccorCorpo operates in the hospitality industry, with a focus on hotels, resorts, and luxury properties.
Company Size: AccorCorpo is a large organization with over 10,000 employees globally, offering a dynamic and diverse work environment.
Founded: AccorCorpo was founded in 1967 and has since grown to become a world leader in the hotel industry.
Company Description:
- AccorCorpo is a world leader in the hotel industry, present in 110 countries, with more than 5,500 hotels and 10,000 restaurants and bars.
- The group deploys an integrated hotel ecosystem that is among the most diversified in the sector, notably associating luxury and high-end brands, mid-range and economic offers, exclusive lifestyle concepts, venues for shows and entertainment, clubs, restaurants and bars, private residences, shared accommodation, Qantas Lounges, concierge services and co-working spaces.
- Accor has a portfolio of incomparable brands, led by more than 300,000 employees around the world.
Company Specialties:
- Hotel and resort management
- Luxury and high-end brands
- Mid-range and economic offers
- Exclusive lifestyle concepts
- Venues for shows and entertainment
- Restaurants and bars
- Private residences and shared accommodation
- Qantas Lounges, concierge services, and co-working spaces
Company Website: https://www.fairmont.com
ASSUMPTION: AccorCorpo’s extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position, reporting directly to the Director of PR & Communications.
Reporting Structure: The PR & Communications Manager will report directly to the Director of PR & Communications and work closely with internal stakeholders, such as hotel managers and brand marketing teams.
Work Arrangement: This role is on-site, with the option to be based in either Sydney or the Gold Coast.
Growth Opportunities:
- Progression to a senior communications role within AccorCorpo’s global network
- Expansion into other areas of the business, such as marketing or brand management
- Opportunities to work on high-profile projects and events
ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on increased responsibilities as they develop their skills and experience.
🌍 Location & Work Environment
Office Type: AccorCorpo’s offices are modern, professional environments that foster collaboration and creativity.
Office Location(s): Sydney or Gold Coast, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong economy and a thriving arts and culture scene.
- The Gold Coast is a popular tourist destination, known for its beaches, theme parks, and hinterland attractions.
- Both locations offer a high quality of life, with access to excellent education, healthcare, and recreational facilities.
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The location of this role offers a unique opportunity to work in a dynamic and diverse city, with access to a wide range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Director of PR & Communications
Key Assessment Areas:
- Communication skills and media relations experience
- Ability to manage multiple projects and prioritize tasks
- Understanding of the hospitality industry and AccorCorpo’s brand portfolio
- Cultural fit and alignment with AccorCorpo’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your PR and communications achievements
- Demonstrate your understanding of the hospitality industry and AccorCorpo’s brand portfolio
- Showcase your ability to work collaboratively and manage multiple projects
ATS Keywords: Public Relations, Communications, Media Relations, Issues Management, Stakeholder Engagement, Project Coordination, Writing, Corporate Communications, Hospitality, Hotel Industry, Brand Management
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media monitoring and analysis tools (e.g., Mention, Brand24)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and proactive
- Creative and innovative
Self-Assessment Questions:
- How do you embody AccorCorpo’s values in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you approach working collaboratively with a diverse team of stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with AccorCorpo’s values and work style.
⚠️ Potential Challenges
- Managing a high volume of requests and projects simultaneously
- Working with tight deadlines and competing priorities
- Navigating a complex and diverse organization with multiple stakeholders
- Adapting to changes in the media landscape and industry trends
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work collaboratively, and adapt to change in this role.
📈 Similar Roles Comparison
- This role is similar to a Communications Manager or PR Manager in other hospitality organizations, but may have a broader scope and more responsibility for brand management and strategic planning.
- In comparison to other industries, the hospitality industry requires a strong understanding of the unique needs and challenges of the sector, as well as the ability to work collaboratively with a diverse range of stakeholders.
- Career progression in this role may involve moving into a senior communications role within AccorCorpo’s global network, or expanding into other areas of the business, such as marketing or brand management.
ASSUMPTION: Candidates should research similar roles in the hospitality industry and consider how their skills and experience align with the unique requirements of this sector.
📝 Sample Projects
- Developing and executing a media famil program for a new hotel opening
- Managing a crisis communications plan for a high-profile incident affecting the brand
- Collaborating with a tourism body to develop and promote a joint marketing campaign
ASSUMPTION: Successful candidates will have experience working on similar projects and be able to demonstrate their ability to manage complex, high-stakes communications initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does AccorCorpo support the professional development and growth of its employees?
- What are the most significant challenges facing the hospitality industry, and how does AccorCorpo approach them?
- How does this role contribute to AccorCorpo’s overall business strategy and objectives?
- What is the expected timeline for this role, and what are the key priorities in the first 90 days?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your PR and communications achievements
- Demonstrate your understanding of the hospitality industry and AccorCorpo’s brand portfolio
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
