PR & Community Manager

📌 Core Information

🔹 Job Title: PR & Community Manager

🔹 Company: Prenetics

🔹 Location: Quarry Bay, Hong Kong

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading global PR execution for IM8, driving earned media and influencer placements across priority markets.
• Building and growing IM8’s global community across various platforms, fostering authentic connections with customers, creators, and fans.
• Managing IM8’s affiliate and ambassador program, optimizing performance and engagement across the network.
• Creating community content, such as newsletters and educational materials, and coordinating events and activations.

ASSUMPTION: This role requires a strong background in PR and community management, with a focus on consumer health, wellness, or lifestyle brands. Experience working with global communities and across time zones is essential.

📋 Key Responsibilities

✅ Lead global PR execution, working closely with US-based PR agencies and internal marketing teams to drive earned media, influencer placements, and brand storytelling.

✅ Write, edit, and coordinate press releases, founder quotes, bylined content, and talking points for interviews or events.

✅ Cultivate and grow IM8’s community across platforms, creating authentic connections with customers, creators, ambassadors, and fans.

✅ Manage IM8’s affiliate and ambassador program, building relationships with creators and partners, and optimizing performance and engagement.

✅ Engage and energize IM8’s community, showing up with energy, enthusiasm, and empathy in DMs, comments, groups, and live sessions.

✅ Create community content, such as newsletters, content calendars, and educational materials around fitness, nutrition, health, and longevity.

✅ Support events and activations, helping coordinate community events, digital campaigns, and local collaborations that drive buzz and engagement.

ASSUMPTION: This role involves a high level of communication, organization, and proactivity. Candidates should be comfortable working with AI tools and experimenting with new technologies for content, comms, and workflows.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in consumer health, wellness, beauty, or lifestyle brands, with 2-3 years specifically in PR.

Required Skills:

• Native or near-native English fluency.
• Excellent writing and communication skills.
• Highly organized, proactive, and results-oriented.
• Comfortable using and experimenting with AI tools for content, comms, and workflows.
• Ability to work flexibly across global time zones when needed.

Preferred Skills:

• Experience working with global communities and across time zones.
• Familiarity with consumer health or wellness brands and trends.
• Proficiency in social media management and analytics tools.

ASSUMPTION: Candidates should have a strong understanding of the consumer health and wellness industry, as well as a passion for building and engaging with communities.

💰 Compensation & Benefits

Salary Range: HKD 600,000 - HKD 800,000 per annum (Based on industry standards for a mid-level PR & Community Manager role in Hong Kong)

Benefits:

• Medical Benefits
• Annual Leave
• Learning Allowance
• Growth Opportunities
• Inclusive Workplace

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate global time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level PR & Community Manager role in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research, focusing on consumer health and clinical diagnostics.

Company Size: 51-200 employees, providing a dynamic and fast-paced work environment.

Founded: 2024, with a mission to empower individuals with actionable health insights through consumer health and clinical diagnostics.

Company Description:

• Prenetics is a global health company focused on empowering individuals with actionable insights through consumer health and clinical diagnostics.
• The company offers two core businesses: CircleDNA, a consumer DNA test that provides personalized health insights, and IM8 Health, a consumer health brand co-founded by David Beckham.
• Prenetics is committed to advancing science and enhancing lives globally, with a focus on early cancer detection and precision oncology.

Company Specialties:

• Genetic Research
• Client Wellness
• Employee Wellness
• Genetic Testing

Company Website: www.circleDNA.com

ASSUMPTION: Prenetics is a growing company with a strong focus on innovation and empowering individuals with health insights. Candidates should be comfortable working in a fast-paced, startup-like environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and ownership within the role.

Reporting Structure: This role reports directly to the Head of Marketing for IM8 Health.

Work Arrangement: On-site, with the possibility of flexible hours to accommodate global time zones.

Growth Opportunities:

• Potential to grow within the marketing team and take on more responsibilities as the company expands.
• Opportunities to work on global campaigns and collaborate with international teams.
• Possibility to gain exposure to different aspects of the business, such as product development and clinical diagnostics.

ASSUMPTION: This role offers a unique opportunity to work on a global brand and make a significant impact on its growth and success. Candidates should be eager to take on challenges and grow within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Quarry Bay, Hong Kong.

Office Location(s): 15/F, Tower B, The Center, 99 Queen's Road Central, Central, Hong Kong.

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a strong focus on innovation and technology.
• The office is located in the heart of Hong Kong's business district, with easy access to public transportation and amenities.
• The company offers a flexible work arrangement, allowing employees to work from home when needed.

Work Schedule: Full-time, with flexible hours to accommodate global time zones.

ASSUMPTION: The work environment at Prenetics is dynamic and fast-paced, with a strong focus on collaboration and innovation. Candidates should be comfortable working in a multicultural team and adapting to changing priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the hiring manager
• Final interview with the Head of Marketing

Key Assessment Areas:

• Communication skills and writing samples
• PR and community management experience
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your PR and community management work, such as press releases, social media campaigns, or event coordination.
• Research Prenetics and IM8 Health to demonstrate your understanding of the company and its mission.

ATS Keywords: PR, Community Management, Global PR, Influencer Marketing, Brand Storytelling, Community Building, Event Coordination, Content Creation, Social Media Management, Consumer Health, Wellness, Lifestyle Brands, AI Tools, Global Communities, Time Zones

ASSUMPTION: The application process at Prenetics is designed to assess candidates' communication skills, PR and community management experience, and cultural fit. Candidates should be prepared to provide specific examples of their work and demonstrate their understanding of the company and its mission.

🛠️ Tools & Technologies

• AI tools for content, comms, and workflows
• Social media management and analytics tools
• Project management software
• Microsoft Office Suite

ASSUMPTION: Candidates should be comfortable using AI tools and other relevant technologies for content creation, communication, and project management. Familiarity with social media management and analytics tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Resilience
• Empowerment
• Integrity
• Epic
• Transparency
• Ingenuity
• Communication
• Selfless

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Comfortable working with global teams and across time zones

Self-Assessment Questions:

• Do you have a passion for building and engaging with communities?
• Are you comfortable working with global teams and across time zones?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you results-driven and proactive, with a strong attention to detail?

ASSUMPTION: Prenetics values candidates who are passionate, resilient, and empowering, with a strong work ethic and a commitment to collaboration and innovation. Candidates should be comfortable working in a multicultural team and adapting to changing priorities.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with global teams and across time zones
• Adapting to changing priorities and workflows
• Balancing PR and community management responsibilities

ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to changing workflows in a fast-paced, dynamic work environment. Strong communication, organization, and time management skills are essential for success in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on global PR and community management for a consumer health brand co-founded by David Beckham.
• Compared to traditional PR roles, this position requires a stronger focus on community building and engagement, as well as a global mindset and experience working with global communities.
• Career progression in this role may involve moving into a global marketing or communications leadership position within the company.

ASSUMPTION: This role offers a unique opportunity to work on a global brand and make a significant impact on its growth and success. Candidates should be eager to take on challenges and grow within the company.

📝 Sample Projects

• Developing and executing a global PR campaign to launch a new IM8 product or initiative
• Building and growing IM8’s community on social media platforms, such as Instagram and TikTok
• Coordinating a global event or activation to celebrate IM8’s brand milestones or achievements

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic PR and community management campaigns, as well as their understanding of the consumer health and wellness industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing and communications strategy for IM8?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does Prenetics support work-life balance for its employees?
• What are the most challenging aspects of working on a global brand, and how does Prenetics address these challenges?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and its culture, as well as their ability to think strategically and plan for long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your PR and community management work, such as press releases, social media campaigns, or event coordination.
• Research Prenetics and IM8 Health to demonstrate your understanding of the company and its mission.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.