PR- & Content-Marketing-Spezialist (m/w/d)

📌 Core Information

🔹 Job Title: PR- & Content-Marketing-Spezialist (m/w/d)

🔹 Company: Freshfoodz GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing targeted content for various online and offline channels
• Supporting public relations efforts and building media relationships
• Creating content strategies to enhance visibility and engagement on platforms like LinkedIn
• Collaborating with an innovative AI/IT team to revolutionize marketing processes

ASSUMPTION: This role requires a strong focus on content creation and strategic planning, with a unique opportunity to work with cutting-edge AI tools to optimize marketing efforts.

📋 Key Responsibilities

✅ Developing zielgruppengerechte Texte für Online- und Offline-Kanäle

✅ Storytelling für Social Media (insbesondere LinkedIn)

✅ Erstellung von Fachartikeln, Blogbeiträgen, Website-Texten & Pressemitteilungen

✅ Konzeption von Mailings, PR-Clippings & Wikipedia-konformen Texten

✅ Unterstützung bei PR-Maßnahmen und offizieller Kommunikation

✅ Aufbau und Pflege von Kontakten zu Medien, Agenturen & Partnern

✅ Pflege und Weiterentwicklung unseres Markenauftritts

✅ Content-Strategien zur Steigerung von Sichtbarkeit & Reichweite

✅ Betreuung der Community und aktives Networking mit Branchenkontakten

✅ Erstellung SEO-optimierter Texte zur Erhöhung der Markenpräsenz

✅ Publikation von branchenspezifischen Artikeln & Fachbeiträgen

✅ Strukturierte Texterstellung zur besseren Auffindbarkeit

ASSUMPTION: The role involves a mix of creative and strategic tasks, with a focus on content creation and PR, as well as the opportunity to work with AI tools to enhance marketing efforts.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: 2-5 years of professional experience in content creation, PR, and social media marketing

Required Skills:

• Expertise in content creation and PR
• Excellent written communication skills in German and English
• Strong proficiency in MS Office (Word, Excel, PowerPoint)
• Structured, self-motivated working style in a hybrid environment
• Passion for innovation, AI tools, and digital marketing

Preferred Skills:

• Knowledge of Adobe Illustrator, Photoshop, Canva, or Figma
• Experience with CRM systems, LinkedIn Sales Navigator, or social media ads
• Familiarity with generative AI, prompt engineering, or AI tools

ASSUMPTION: Candidates should have a strong background in content creation and PR, with a focus on digital marketing and a willingness to learn and work with AI tools.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for marketing roles in Berlin)

Benefits:

• Hybrid work arrangement
• Innovative and future-oriented work environment
• Close collaboration with an AI/IT team
• Sense of purpose through impactful projects
• Room for creative input and personal growth

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for marketing roles in Berlin, with a focus on experience and skills. Benefits are tailored to the company's innovative and future-oriented approach.

📌 Applicant Insights

🔍 Company Context

Industry: Freshfoodz operates in the mobile food services industry, focusing on fresh, healthy, and convenient food solutions.

Company Size: Freshfoodz is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: Freshfoodz was founded in 2021, making it a young and dynamic company with a strong focus on innovation and growth.

Company Description:

• Freshfoodz produces and delivers fresh, healthy, and delicious meals using a patented Cook&Fresh® procedure
• The company offers a wide range of sweet and savory dishes, catering to various dietary preferences and restrictions
• Freshfoodz aims to provide a convenient and personalized dining experience, with a focus on regional ingredients and sustainability

Company Specialties:

• Fresh, healthy, and convenient food solutions
• Patented Cook&Fresh® procedure
• Personalized dining experience

Company Website: freshfoodz.de

ASSUMPTION: Freshfoodz is a young and innovative company focused on providing fresh, healthy, and convenient food solutions, with a strong emphasis on sustainability and personalization.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: The role reports directly to the marketing manager or a similar position

Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work

Growth Opportunities:

• Expanding skills in AI and digital marketing
• Gaining experience in a fast-growing and innovative company
• Potential career progression within the marketing department or the company as a whole

ASSUMPTION: This role offers a unique opportunity to work with cutting-edge AI tools and gain valuable experience in a growing and innovative company.

🌍 Location & Work Environment

Office Type: Freshfoodz has a modern and collaborative office space in Berlin

Office Location(s): Plauener Straße 163, Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving tech and startup scene
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities
• Berlin has a well-developed public transportation system, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The office environment at Freshfoodz is modern, collaborative, and well-equipped, with a strong focus on innovation and creativity. The geographic context of Berlin offers a high quality of life and numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Content creation and strategic planning skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your content creation and PR experience, as well as your skills in digital marketing and AI tools
• Provide examples of your work, such as blog posts, articles, or social media campaigns
• Demonstrate your enthusiasm for innovation and your willingness to learn and work with AI tools

ATS Keywords: Content creation, PR, social media marketing, AI tools, digital marketing, storytelling, SEO, LinkedIn, hybrid work, Berlin

ASSUMPTION: The application process at Freshfoodz is designed to assess candidates' content creation and strategic planning skills, as well as their cultural fit and alignment with the company's values and goals.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• Adobe Illustrator, Photoshop, Canva, or Figma (preferred)
• CRM systems, LinkedIn Sales Navigator, or social media ads (preferred)
• AI tools and generative AI platforms (desired)

ASSUMPTION: The role requires proficiency in MS Office and other design tools, with a strong focus on AI tools and generative AI platforms to enhance marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and quality

Work Style:

• Creative and strategic thinking
• Strong communication and interpersonal skills
• Adaptability and a willingness to learn

Self-Assessment Questions:

• How do you approach content creation and storytelling for different audiences and platforms?
• Can you provide examples of your PR and social media marketing experience, and how have you adapted your strategies to different situations?
• How do you stay up-to-date with the latest trends and tools in digital marketing, and how have you incorporated AI tools into your work?

ASSUMPTION: Freshfoodz values innovation, collaboration, and customer focus, with a strong emphasis on creativity, adaptability, and a willingness to learn and work with AI tools.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Freshfoodz is a growing company, which may present challenges in terms of resources and infrastructure
• The hybrid work arrangement may require strong self-motivation and time management skills
• The role may involve working with a diverse range of stakeholders, including media outlets, partners, and internal teams

ASSUMPTION: The role presents unique challenges and opportunities, with a focus on managing multiple projects, working in a growing company, and collaborating with diverse stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on content creation and PR, with a strong emphasis on AI tools and digital marketing
• Compared to other marketing roles, this position offers a strong focus on innovation and the opportunity to work with cutting-edge AI tools
• Career progression may involve expanding skills in AI and digital marketing, as well as gaining experience in a fast-growing and innovative company

ASSUMPTION: This role is unique in its focus on content creation and PR, with a strong emphasis on AI tools and digital marketing, offering a strong focus on innovation and the opportunity to work with cutting-edge AI tools.

📝 Sample Projects

• Developing a content strategy for a new product launch, incorporating SEO best practices and AI-generated content
• Creating a social media campaign to promote a company event, leveraging AI tools to optimize engagement and reach
• Writing a series of blog posts on industry trends and insights, using AI-generated content to augment research and analysis

ASSUMPTION: Sample projects for this role may involve content creation, PR, and social media marketing, with a strong focus on AI tools and digital marketing.

❓ Key Questions to Ask During Interview

• How does the company plan to integrate AI tools into its marketing strategies in the near future?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being in a hybrid work environment?
• What are the key priorities for this role in the first 90 days, and how will my work contribute to the company's overall goals and objectives?
• How does the company measure the success of its marketing campaigns, and how can I help to improve and optimize our strategies over time?

ASSUMPTION: Key questions to ask during the interview should focus on the company's plans for AI integration, professional development, work-life balance, and the role's priorities and impact on the company's overall goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Freshfoodz Recruitee Job Listing
• Tailor your resume and cover letter to highlight your content creation and PR experience, as well as your skills in digital marketing and AI tools
• Provide examples of your work, such as blog posts, articles, or social media campaigns
• Prepare for the interview by researching the company and practicing your responses to common marketing and AI-related questions
• Follow up with the hiring manager within one week of the interview to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.