📌 Core Information
🔹 Job Title: PR & Digital Manager, SEA
🔹 Company: LVMH
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Not Specified
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Driving brand love and desirability among TikTokers, influencers, and media.
- Leading PR and digital strategies in SEA, including alignment with the Senior Marketing Manager.
- Liaising with various departments to ensure PR & Digital initiatives meet business objectives.
- Managing PR & digital plans to align with Marcomm KPI & goals.
ASSUMPTION: The role requires a significant focus on digital and social media engagement, especially targeting platforms like TikTok and Instagram due to market trends in influencer marketing.
📋 Key Responsibilities
✅ Define and develop SEA PR Strategy and execute PR initiatives locally.
✅ Plan and execute PR and in-store events for influencers and media.
✅ Develop relationships with influencers to gain coverage and exposure.
✅ Explore collaboration opportunities with brands to drive sales.
✅ Oversee digital campaign strategies and execution on social media platforms.
ASSUMPTION: The responsibilities imply that the manager will need to embrace an innovative approach, integrating new digital trends into traditional PR strategies.
🎯 Required Qualifications
Education: Degree holder in Business, Marketing, or PR
Experience: At least 5 years in PR and digital marketing, preferably in the beauty industry
Required Skills:
- PR Strategy Development
- Social Media Marketing
- Content Creation
- Event Planning
- Influencer and Media Relations
Preferred Skills:
- Adobe Photoshop and Illustrator experience
- Strong analytical skills for campaign performance
ASSUMPTION: Strong digital communication skills are crucial, given the emphasis on building brand presence and driving online campaigns.
💰 Compensation & Benefits
Salary Range: Not specified, but competitive within the luxury retail industry
Benefits:
- Opportunity for professional development within LVMH
- Exposure to international luxury market strategies
- Inclusive and diverse working environment
Working Hours: 40 hours per week
ASSUMPTION: The role is likely to offer standard full-time hours but may require flexibility given the nature of the PR and event management activities.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry
Company Size: 10,001+ employees
Founded: 1987
Company Description:
- LVMH is a world leader in luxury with a diverse portfolio across sectors.
- A reputation for embracing heritage and modernity within 75 iconic brands.
- A commitment to social and environmental responsibility across the globe.
Company Specialties:
- Wines & Spirits
- Fashion & Leather Goods
- Perfumes & Cosmetics
Company Website: http://www.lvmh.com
ASSUMPTION: The company's emphasis on innovation and community involvement might indicate an adaptive and forward-thinking work environment.
📊 Role Analysis
Career Level: Managerial role with potential for advancement within LVMH's various brands
Reporting Structure: Reports to Senior Marketing Manager, SEA
Work Arrangement: On-site in Singapore
Growth Opportunities:
- Potential to lead larger teams across the SEA region.
- Exposure to global digital marketing strategies.
- Opportunities for creativity and innovation in branding.
ASSUMPTION: Growth opportunities are abundant due to LVMH's support for employee development and its global reach in the luxury market.
🌍 Location & Work Environment
Office Type: Corporate office with collaborative spaces
Office Location(s): Located in Singapore
Geographic Context:
- Singapore is a hub for SEA markets, offering vibrant cultural diversity.
- Strategic location for accessing broader Asian markets.
- Modern infrastructure supporting dynamic business operations.
Work Schedule: Primarily standard business hours with possible event-related activities extending into evenings/weekends.
ASSUMPTION: The Singapore setting provides a dynamic and multicultural environment with access to significant market insights and opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Phone or video interview with recruitment team
- In-person interviews with department leads
Key Assessment Areas:
- Creativity and strategic thinking
- Experience in digital marketing and media strategies
- Ability to manage and execute PR initiatives
Application Tips:
- Highlight relevant experience in the beauty and luxury industries.
- Showcase creativity with examples from previous digital campaigns.
- Demonstrate an understanding of TikTok and Instagram dynamics.
ATS Keywords: PR Strategy, Digital Marketing, Influencer Relations, Event Planning, Social Media
ASSUMPTION: The application process might involve demonstrating expertise and ideas on how to enhance the brand’s digital presence effectively.
🛠️ Tools & Technologies
- TikTok Ads Manager
- Meta Business Suite for Instagram and Facebook
- Adobe Creative Suite for design and content creation
ASSUMPTION: Familiarity with digital marketing tools and platforms is essential for campaign management and execution.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity in luxury branding
- Commitment to diversity and inclusion
- Focus on sustainability and societal impact
Work Style:
- Collaborative team environment
- Focus on creative problem-solving
- Detail-oriented and organizational skills in high-paced settings
Self-Assessment Questions:
- Can you adapt to rapidly changing market trends?
- Do you thrive in collaborative and cross-departmental teams?
- How do you handle the pressure of multiple deadlines?
ASSUMPTION: Ideal candidates will often find fulfillment in creativity-driven environments where innovation and quality are prized.
⚠️ Potential Challenges
- Balancing creative initiatives with budget constraints
- Managing fast pace and high expectations in the luxury sector
- Keeping up with rapidly evolving social media platforms
- Navigating cultural nuances across different SEA markets
ASSUMPTION: Challenges are inherent in managing regional strategies and meeting high brand performance standards.
📈 Similar Roles Comparison
- Luxurious marketing has unique challenges compared to generic retail sectors.
- Increased focus on PR and digital harmony in luxury brands compared to typical roles.
- Greater necessity for cross-cultural communication across the SEA region.
ASSUMPTION: LVMH's global presence demands sophisticated digital strategies combined with classic luxury branding elements.
📝 Sample Projects
- Launching a new product line with events and digital across SEA
- Developing a regional influencer campaign for TikTok and Instagram
- Collaborating on a cross-border PR initiative involving multiple brand ambassadors
ASSUMPTION: Projects typically involve high-level collaboration and creativity, often aligned with global brand strategies.
❓ Key Questions to Ask During Interview
- What is the biggest challenge you see in executing a successful PR strategy in SEA?
- How does the company support new digital marketing initiatives?
- Can you describe the typical workflow for a PR campaign event?
- What role does influencer marketing play in your overall brand strategy?
- How does the team measure the success of digital campaigns?
ASSUMPTION: Questions about strategic alignment and success metrics are critical for understanding departmental goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LVMH careers page
- Prepare a portfolio of past digital campaigns and PR events you've managed.
- Be ready to discuss your experience with influencer partnerships and outcomes.
- Research current LVMH brand strategies and align your application accordingly.
- Follow up via LinkedIn with team members for more insights on team culture.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
