📌 Core Information
🔹 Job Title: PR Director
🔹 Company: Fabletics
🔹 Location: El Segundo, California, United States
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing & Communications
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic PR roadmaps to maximize brand coverage
- Leveraging media channels and events to support brand stories and generate buzz
- Building and driving the brand's philanthropic program
- Collaborating with cross-functional teams to create a 360-degree approach for new product launches and brand initiatives
- Securing extensive media coverage, producing high-caliber events, and bringing to life meaningful philanthropic campaigns
ASSUMPTION: This role requires a strong entrepreneurial, creative, and organized individual who thrives in a fast-paced, rapidly growing environment.
📋 Key Responsibilities
✅ Lead public relations strategy to generate exposure in mainstream media, including global, national, and local outlets, targeting business and consumer press across all channels
✅ Drive business press for the brand in partnership with the company’s corporate communications team; develop the strategy and pitch and secure robust, opportunistic media stories that highlight business growth, retail expansion, product category expansion, technology advances, major brand collaborations & stories, and other notable brand moments
✅ Develop a portfolio of conferences, speaking engagements, and other opportunities to showcase the brand's thought leadership, leveraging brand executives to tell a variety of stories and bring positive attention to the brand
✅ ASSUMPTION: This role may require occasional travel for events and conferences
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 8+ years of public relations experience, preferably in the fashion industry, with strength in consumer relations and a strong understanding of fashion e-commerce businesses
Required Skills:
- Proven success in driving significant PR results through securing extensive media coverage, producing high-caliber events, and bringing to life meaningful philanthropic campaigns
- Strong industry relationships with editors, reporters, celebrity publicists/management, and synergistic brands
- Proven success in conceptualizing, developing, and implementing new, innovative ideas that drive impactful results
- Excellent written and verbal communication skills; strength in writing top-notch press releases and brand stories
- A solid understanding of digital media, e-commerce, and direct response marketing
Preferred Skills:
- Experience working in-house with a brand
- Fashion/beauty/apparel industry preference
ASSUMPTION: Candidates with a proven track record in corporate communications and a background in consumer PR will be strongly considered.
💰 Compensation & Benefits
Salary Range: $133,100 - $185,000 per year
Benefits:
- Hybrid Work Schedule (Tue, Wed, Thu on-site)
- Discretionary Paid Time Off
- Summer Fridays
- Healthcare Plans
- Employee Discounts
- 401k
- Annual Bonus Program
- Equity Program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Director role in the fashion e-commerce industry. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Fabletics is the largest digitally native active lifewear brand in the world, focusing on style-centric designs with high-performance technology. They offer activewear, premium scrubs, and shapewear, catering to various lifestyles and professions.
Company Size: 201-500 employees
Founded: 2013 (as a subsidiary of JustFab Inc.)
Company Description:
- Fabletics is known for inspiring confidence in all through the fit and feel of luxury active lifewear at an accessible price
- The brand has evolved activewear beyond the gym into every walk of life
- Fabletics has expanded its offerings to include premium scrubs for medical professionals and a revolutionary shapewear line, YITTY
Company Specialties:
- Active lifewear
- Premium scrubs
- Shapewear
Company Website: http://www.fabletics.com
ASSUMPTION: Fabletics is a fast-growing, digitally native brand that prioritizes innovation, style, and accessibility in the active lifewear market.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP, Celebrity Strategy & Partnerships
Reporting Structure: This role will report directly to the VP, Celebrity Strategy & Partnerships and collaborate with cross-functional teams, including Marketing, Acquisition, Social Media, Creative, Retail, Merchandising, Design, and Strategy
Work Arrangement: Hybrid work schedule, with Tue, Wed, and Thu on-site
Growth Opportunities:
- Potential to grow within the Marketing & Communications department or explore other areas of the business
- Opportunity to shape the brand's public image and drive its philanthropic initiatives
- Chance to work with high-profile celebrities and influencers through the company's celebrity strategy and partnerships
ASSUMPTION: This role offers significant growth potential for the right candidate, as Fabletics continues to expand its product offerings and enter new markets.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with an on-site presence required for Tue, Wed, and Thu
Office Location(s): El Segundo, California
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 167,000 people
- The city is known for its beach communities, including Manhattan Beach and Hermosa Beach, and is home to several tech and retail companies
- El Segundo offers a mix of urban and suburban living, with easy access to Los Angeles and other nearby cities
Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong on-site presence for collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager (VP, Celebrity Strategy & Partnerships)
- Final interview with key stakeholders from the Marketing & Communications team
Key Assessment Areas:
- PR and communications strategy development
- Media relations and event planning experience
- Philanthropic program management and execution
- Cultural fit and alignment with Fabletics' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant PR and communications experience, as well as any industry-specific achievements
- Prepare examples of successful PR campaigns, events, or philanthropic initiatives you've led or contributed to
- Demonstrate your understanding of Fabletics' brand, products, and target audience
ATS Keywords: Public Relations, Media Relations, Event Planning, Philanthropy, Crisis Management, Digital Media, E-commerce, Team Leadership, Creative Thinking, Communication, Strategic Planning, Brand Management, SEO, SEM, Collaboration, Stakeholder Management
ASSUMPTION: Applicants should focus on showcasing their relevant experience and accomplishments, as well as their ability to develop and execute strategic PR campaigns that drive meaningful results.
🛠️ Tools & Technologies
- Media databases (e.g., Cision, Muck Rack)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Hootsuite, Sprout Social)
- Event planning software (e.g., Eventbrite, Bizzabo)
ASSUMPTION: The PR Director will be expected to leverage industry-standard tools and platforms to maximize efficiency and effectiveness in their role.
👔 Cultural Fit Considerations
Company Values:
- Inspire confidence in all
- Elevate activewear beyond the gym
- Fuse style and performance
- Create an inclusive space for all
Work Style:
- Entrepreneurial and innovative
- Collaborative and team-oriented
- Results-driven and data-informed
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Fabletics' mission to inspire confidence in all through the fit and feel of luxury active lifewear at an accessible price?
- How do you approach event planning and execution, and how have you ensured the success of past events?
- How do you balance creativity and strategic thinking in your approach to PR and communications?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with Fabletics' company culture and mission.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, rapidly growing environment
- Building and maintaining strong relationships with media outlets, influencers, and celebrities
- Adapting to changes in the media landscape and consumer behavior
- Balancing the need for creativity and innovation with the requirement for strategic, data-driven decision-making
ASSUMPTION: The PR Director will need to be proactive, adaptable, and strategic in their approach to overcome these challenges and drive meaningful results.
📈 Similar Roles Comparison
- Unlike traditional fashion PR roles, this position requires a strong understanding of e-commerce and digital media
- Fabletics' focus on philanthropy and giving back sets it apart from other activewear brands
- This role offers the opportunity to work with high-profile celebrities and influencers through Fabletics' celebrity strategy and partnerships
ASSUMPTION: Applicants should consider how their experience and skills align with the unique aspects of this role and Fabletics' brand.
📝 Sample Projects
- Developing and executing a strategic PR roadmap for a new product launch, securing extensive media coverage and generating buzz
- Conceptualizing and executing a high-profile event, such as a fashion show or celebrity appearance, that attracts significant media attention and drives brand awareness
- Building and driving a philanthropic program that aligns with the brand's positioning and creates meaningful impact in the community
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they drove meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing & Communications department?
- How does Fabletics approach celebrity partnerships and collaborations, and what role would I play in this area?
- What are the most pressing challenges facing the PR team currently, and how can this role help address them?
- How does Fabletics support the growth and development of its employees, particularly within the Marketing & Communications department?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PR and communications experience, as well as any industry-specific achievements
- Prepare examples of successful PR campaigns, events, or philanthropic initiatives you've led or contributed to
- Demonstrate your understanding of Fabletics' brand, products, and target audience
- Follow up with the hiring manager (VP, Celebrity Strategy & Partnerships) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
