📌 Core Information
🔹 Job Title: PR Director
🔹 Company: BPM-PR Firm
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Public Relations
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of 7-10 client accounts
- Developing and executing strategic PR campaigns
- Leading and mentoring a team of PR professionals
- Securing high-level media placements and podcast bookings
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to manage multiple client accounts and a team.
📋 Key Responsibilities
✅ Manage a portfolio of 7-10 client accounts, overseeing all communications, deliverables, and strategy execution.
✅ Lead all client calls and meetings, providing proactive insight, campaign updates, and strategic leadership.
✅ Collaborate with executive leadership to elevate client strategies and performance benchmarks.
✅ Develop monthly strategic project plans for each client, mapping goals, key initiatives, deliverables, and pitching cadence.
✅ Consistently generate original campaign ideas, creative angles, and PR activations tailored to each client’s goals.
✅ Pitch and secure high-level media placements across national, regional, trade, and digital outlets, print and television.
✅ Lead podcast outreach to book clients on relevant, high-impact shows.
✅ Write, edit, and review all media materials including press releases, bios, pitch letters, and media alerts.
✅ Monitor industry trends and news to identify timely PR opportunities.
✅ Oversee project management to ensure timely execution of deliverables, clear communication, and efficient workflow.
✅ Manage day-to-day task delegation across your team to maintain momentum and accountability.
✅ Oversee sample mailings, seeding, and tracking processes, ensuring execution and follow-up.
✅ Monitor, analyze, and report media coverage, providing actionable insights and evolving strategies.
✅ Lead and mentor Account Executives, Publicists, and Interns with hands-on training, guidance, and performance feedback.
✅ Support professional development through structured team development initiatives.
✅ Cultivate a culture of creativity, excellence, and collaboration across all account teams.
✅ Identify and secure strategic partnerships and sponsorships that enhance client visibility and positioning.
✅ Assist with award submissions, speaking engagements, executive panel placements, and event planning.
✅ Represent BPM-PR Firm and clients at press events, media previews, and industry activations as needed.
✅ Build and maintain strong relationships with key media contacts, editors, producers, stylists, and influencers.
✅ Conduct desksides and ongoing outreach to expand client and agency exposure.
✅ Leverage relationships to generate earned media, strategic opportunities, and stylist/influencer collaborations.
ASSUMPTION: This role requires a high level of multitasking, organization, and strong communication skills to manage multiple client accounts and a team effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
Experience: 8-12+ years of public relations experience, preferably in an agency setting.
Required Skills:
- Proven ability to manage multiple client accounts while maintaining high-quality results.
- Strong track record of securing top-tier media placements, podcasts, and visibility opportunities.
- Proven leadership skills in managing team members, building culture, and driving performance.
- Exceptional writing, editing, pitching, and strategic communication skills.
- Established relationships with media, stylists, producers, and influencers.
- Proficiency in Cision, MuckRack, Google Alerts, and project management tools like Basecamp or Asana.
- Availability to travel up to 10-15% for press events, desksides, and client meetings.
Preferred Skills:
- Experience in Fashion, Beauty, Lifestyle, Tech, or Corporate PR.
- Crisis communications or executive positioning background.
- Experience leading integrated campaigns involving influencers, brand partnerships, or experiential PR.
ASSUMPTION: Candidates with experience in relevant industries and integrated campaigns will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 annually + bonuses
Benefits:
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Working Hours: Full-time, with flexible work-from-home options available.
ASSUMPTION: The salary range is competitive for the PR industry and reflects the high level of responsibility and experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations
Company Size: Not specified, but likely mid-sized to large based on the number of client accounts and team members managed.
Founded: Not specified, but has been in business for over two decades.
Company Description:
- Award-winning national public relations agency
- Represents a diverse range of clients, from Fortune 500 brands to cultural leaders
- Focuses on shaping headlines and driving real-world visibility for clients
Company Specialties:
- Fashion, Beauty, Lifestyle, Tech, and Corporate PR
- Crisis communications and executive positioning
- Integrated campaigns involving influencers, brand partnerships, and experiential PR
Company Website: www.bpm-prfirm.com
ASSUMPTION: BPM-PR Firm is an established and well-respected PR agency with a strong track record of success in various industries.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility and leadership requirements.
Reporting Structure: The PR Director will likely report directly to the agency's leadership team and oversee a team of Account Executives, Publicists, and Interns.
Work Arrangement: Remote OK, with up to 10-15% travel required for press events, desksides, and client meetings.
Growth Opportunities:
- Potential to advance to a more senior role within the agency, such as Vice President or Partner.
- Opportunity to grow and develop the team, expanding the agency's capabilities and client base.
- Chance to work on high-profile client accounts and campaigns, gaining valuable experience and exposure.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the agency and make a substantial impact on its success.
🌍 Location & Work Environment
Office Type: Not specified, but likely a traditional office environment with flexible work-from-home options.
Office Location(s): New York, NY
Geographic Context:
- The New York office is located in the heart of the city, providing easy access to various industries and media outlets.
- The agency represents clients from across the United States and internationally, offering opportunities to work on diverse campaigns.
- The city's vibrant culture and events scene provide ample opportunities for press events, desksides, and client meetings.
Work Schedule: Full-time, with flexible work-from-home options available.
ASSUMPTION: The New York office location provides a dynamic and engaging work environment, with ample opportunities to network and build relationships with industry professionals.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role's responsibilities and requirements in more detail.
- Final interview with the agency's leadership team to assess the candidate's strategic thinking, leadership, and cultural fit.
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Leadership and team management abilities
- Media relations and pitching skills
- Cultural fit and alignment with the agency's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in public relations, with a focus on client account management, campaign development, and media relations.
- Include 2-3 writing samples that demonstrate your strong writing, editing, and pitching skills.
- Prepare a short note about a campaign or media placement you're proud of, highlighting your strategic thinking, creativity, and results-driven approach.
ATS Keywords: Public Relations, PR Director, Client Account Management, Campaign Development, Media Relations, Leadership, Team Management, Strategic Thinking, Writing, Editing, Pitching
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, with a strong emphasis on relevant experience and skills in public relations.
🛠️ Tools & Technologies
- Cision
- MuckRack
- Google Alerts
- Basecamp or Asana
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Asana, Trello, Monday.com)
ASSUMPTION: The PR Director will be expected to be proficient in various project management and communication tools to manage client accounts, campaigns, and team members effectively.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Results-driven approach
- Collaboration and teamwork
- Integrity and professionalism
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-focused and goal-oriented
- Adaptable and responsive to client needs
- Creative and strategic thinking
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple client accounts simultaneously?
- Are you a strong communicator with excellent writing, editing, and pitching skills?
- Do you have proven leadership skills and experience managing teams?
- Are you comfortable working remotely and traveling up to 15% for press events, desksides, and client meetings?
- Do you align with the company's values and work style?
ASSUMPTION: BPM-PR Firm values creativity, collaboration, and a results-driven approach, seeking candidates who align with these core values and work style.
⚠️ Potential Challenges
- Managing multiple client accounts simultaneously may require strong organizational skills and time management.
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.
- Travel requirements may be a challenge for candidates who prefer to work remotely full-time.
- The competitive nature of the PR industry may present challenges in securing high-level media placements and podcast bookings.
ASSUMPTION: The PR Director role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- Compared to other PR Director roles, this position may require more client account management and team leadership responsibilities.
- Industry-specific context: The PR Director role at BPM-PR Firm may involve working with clients in the Fashion, Beauty, Lifestyle, Tech, or Corporate PR sectors, requiring relevant industry knowledge and experience.
- Career path comparison: This role may offer opportunities for advancement to Vice President or Partner levels within the agency, with potential to grow and develop the team and expand the agency's client base.
ASSUMPTION: The PR Director role at BPM-PR Firm presents unique opportunities and challenges compared to similar roles in the PR industry, with a focus on client account management, team leadership, and strategic campaign development.
📝 Sample Projects
- Developing and executing a comprehensive PR campaign for a Fortune 500 brand launch, including media outreach, influencer collaborations, and event planning.
- Securing high-level media placements and podcast bookings for a cultural leader, highlighting their impact and achievements in the industry.
- Managing a crisis communications situation for a corporate client, including media monitoring, messaging development, and spokesperson training.
ASSUMPTION: The PR Director will be expected to work on high-profile client accounts and campaigns, requiring strong strategic thinking, creativity, and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how the PR Director role fits within the organization?
- What are the most challenging aspects of managing multiple client accounts simultaneously, and how does the agency support PR Directors in this regard?
- How does the agency foster a culture of creativity, collaboration, and continuous learning and improvement?
- What opportunities are there for growth and development within the agency, both personally and professionally?
- How does the agency support work-life balance for its employees, particularly for those working remotely?
ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the team, and the agency's culture, enabling them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume, 2-3 writing samples, and a short note about a campaign or media placement you’re proud of through this link.
- Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in public relations, with a focus on client account management, campaign development, and media relations.
- Prepare a short note about a campaign or media placement you're proud of, highlighting your strategic thinking, creativity, and results-driven approach.
- If selected for an interview, be prepared to discuss your approach to client account management, campaign development, and media relations, as well as your leadership and team management skills.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
